Venturing into business is not a one-person show. More than dealing with revenue and the occasional hardheaded teammate, it’s about building and nurturing a community. How can you get followers in your niche? You do not burn bridges, but build them between what your community loves and what your community wants.
In this episode, Arthur Tubman shares his knowledge and experiences in digital marketing. He tackles how crucial it is to build a community and criteria for choosing a hot niche. Arthur emphasizes nurturing the community you’ve created, monetizing through engagement, and using the “bridge market.” He also shares with us his habits for success. Tune in to learn more about how you can get followers in your niche!
About Our Guest:
Arthur Tubman is an expert in digital marketing and, more specifically, community building. He specializes in building communities on Facebook. At the age of nineteen, Arthur began a career as an entrepreneur. In 2009, he launched a tech start-up called Free Blog Factory, which was part of a web-based reality show featured on the front page of the Orange County Register. Arthur has worked with celebrities like Hulk Hogan and Alfonso Ribeiro, as well as big companies to create conversions in their businesses. He is also the founder of the D4Y Brand Builder, Inc.
How to Get Followers in Your Niche and Navigate the Bridge Market
Discovering Online Marketing
- Arthur’s first exposure to marketing consisted of roadside signs, handing out flyers, and door-to-door marketing.
- As an introvert, networking events and the like took their toll on him.
- Online marketing became an avenue to contact others and address the burnout.
- Through self-teaching, he learned the ropes on Facebook and Twitter to improve his internet marketing. He also attended seminars and workshops and had coaches and mentors.
Importance of Community-Building
- In their online communities, businesses seem to focus more on how to sell their product or service, instead of how they can serve their community.
- Spamming product links and offer pages on your Facebook community is not a great strategy.
- The key to successful community-building is engaging the audience and reaching more people.
- Keeping your online community engaged makes it easier to market products. The audience asks for what you can offer.
- Monetization usually comes after community-building.
Criteria for Choosing a Niche
- First: it should be an irrational passion, e.g. pets, superheroes, art, or gaming.
- Second: it should be social. People should be willing to wear a shirt related to it or use any product that is related to it.
- Third: the hot niche must affect at least 1 in 250 people.
- You have to bridge what a person loves to what they want.
Get Followers in Your Niche: Using the Bridge Market
- If you want to enter the mass market and scale your business, get in front of more people. Build a community first before focusing on the brand.
- When you have a product or service, find your community. See what these people are into and want to do. Bridge those two things to your product or service.
- An example of successful bridge marketing is from the brand Country Rebel. They bridged Americana gear, their product, and country music, which is what their community likes.
Nurturing a Community
- Consistency and congruence are essential to the process.
- Make sure your content is congruent with your target market. Do the research.
- Once you have congruence, have consistency. Be consistent with your daily posts—you can do this by hiring and training people, or using tools.
- Keep the community engaged. Ask the audience relevant questions or hold giveaways and contests for them.
- Connect with them through email, Messenger, or other social media tools.
- Create a two-way interaction with your community.
Monetizing through Engagement
- Build your online community first and investigate what they want. The process may involve polling and surveying.
- When reaching a specific number, e.g. 20,000, do lead generation. Do this through email, Messenger, and other platforms.
- You can segue into monetizing by doing a giveaway. Present the product you are giving away and entice your community.
- Another way to start monetizing is by introducing an attractive character to connect with the audience. The figure could be someone on your team or yourself.
What Success is About
- Success is not necessarily about skill set, but proper habits.
- You have to manage your time and money well.
- Continually educate yourself and strive for personal development.
- Develop powerful habits to implement the skills you’ve learned.
Habits to Develop
- Habits to success include time management, money management, mentorship, and personal development.
- Mentorship: finding people who will mentor you in the crucial aspects of your life.
Red Ocean vs. Blue Ocean Strategy
- Red ocean strategy: it assumes that people are ready to buy right now, and you’re fighting with your competition. You spam them with your products or services.
- Blue ocean strategy: it’s building your community and nurturing it. It aims to give users a good user experience.
To gain more insight and guidance, contact Arthur Tubman through Facebook. You may also check out D4Y Brand Builder.
- Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
- Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
- Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.
📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.