Today we are joined by copywriting & direct marketing legend Drayton Bird… With two partners he set up what became Britain’s largest direct marketing agency which he sold to Ogilvy and Mather in January 1985.
By 2003, the Chartered Institute of Marketing had named Drayton Bird one of 50 living individuals who have shaped today’s marketing.
His book Commonsense Direct and Digital Marketing, now in 17 languages, has been the UK’s best seller on the subject every year since 1982. That’s 34 years as of this recording.. My favourite quote from his book is: “The purpose of business is to locate a prospect, turn them into a customer and make that customer a friend.”
He has 2 other fantastic books available online: “How To Write Sales Letters That Sell” and “51 Helpful Marketing Ideas”.
David Ogilvy once said “Drayton Bird knows more about direct marketing than anyone in the world."
He has spoken in 53 countries for many organisations. These include American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
He is a Fellow of the Royal Society of Arts, was one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Today we are very fortunate to have him here so please join me in a round of applause in welcoming him as you sit back to listen in and enjoy!