Today we are joined by a very special guest… A man who I’ve known for a while but who never knew my name until we met for the first time face to face in Connecticut. It was the VIP mastermind after the Titans Of Direct Response event.. The man I’m telling you about is none other than Robert Skrob..
President of the Information Marketing Association
Author of one of my favourite books:
The Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months
Which he wrote With Dan Kennedy
As well as:
Start Your Own Information Marketing Business: Your Step-By-Step Guide to Success
published by Entrepreneur Press
Robert Skrob, CPA, CAE, is recognized as one of the best member retention specialists in the world. His experience is unique in that it bridges the world of nonprofit associations as well as for-profit membership and subscription companies.
For the first 10 years of his career, he consulted with more than 47 associations, creating marketing campaigns for membership, conferences, sponsorships and events for dozens of different industries.
For the next 10 years, he worked with for-profit information marketers in hundreds of niches to sell home study courses, seminars, online training, e-books and coaching programs. You name it, he sold it.
A proud marketer, copywriter, husband and dad. Robert and his wife, Kory, have two children. Their daughter, Samantha, attends Florida State University, and their son, Robert William, is a junior in high school. In his spare time, Robert runs and smokes Partagas #10 cigars, although rarely at the same time. Ha ha ha…
I’ve asked him to join us today so I could pick his brain with all of you listening in, so we can share and learn from his wisdom and wealth of experience..