Today we are joined by a very special guest… A seasoned veteran and a man I’ve met once in person but have known of and followed for years. He’s an old timer, a man who’s been around the block but is still in phenomenal physical shape, extremely sharp and very active in various business circles.
Can you guess who he is? Let me give you some hints… He’s the man behind blueblocker sunglasses with more than 20 million pairs sold in his career.. the man to revolutionize the business world by being the first to even THINK about taking credit card orders over the phone back in 1973.
He’s one of the founding businessmen and marketers who gave us now mainstream products such as - the pocket calculator, the digital watch, cordless phones, computers and a variety of other electronic items.
He was also the first man ever to do multi-day high ticket marketing seminars which at the time cost $2,000 back when that was serious money - and he filled 20 of them.
If you can't guess who this is yet maybe you'll recognize the name of some of his must read classic books such as Success Forces, The Adweek Copywriting Manual, Marketing Secrets of a Mail Order Maverick, Television Secrets for Marketing Success, my personal favourite: Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Influence, Motivate and Persuade and of course his most recent book, The Seven Forces of Success.
If you haven’t guessed yet the man I’m talking about none other than Joe Sugarman.
Yes, that’s right, the same Joe selected as the Direct Marketing Man of the Year in New York in 1979. The same Joe Sugarman who won the prestigious Maxwell Sackheim award for his creative career contributions to direct marketing back in 1991
And today he is here to share with you his secrets, and time tested and proven methods for getting ahead in your business career.