In this power-packed interview, we dig deep into the critical business question of whether offers should have the ability to 'hop' from one channel to another. Our esteemed Roland Frasier is an extraordinarily successful entrepreneur with a remarkable track record, including projects in Mexico fetching a handsome 20,000 US dollars a month. Dealing with the sudden shutdown of his Facebook account, he’s proven his ability to adapt and thrive in the face of adversity.
This crucial conversation is not just for corporate big shots, but for anyone invested in business strategy - CEOs, managers, marketers, or anyone curious about multi-channel strategies. The insights provided in this interview offer invaluable lessons to prepare businesses for sudden changes, and the need to diversify marketing channels to avoid unexpected mishaps.
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Reasons to Listen to the Full Interview
Learn how to assess the scalability of your business ventures in specific niches.
Discover how having multiple "mids" or merchant IDs can save your business even if one channel closes down.
Understand the pivotal role of a diverse team including a CFO, copywriter, media buyer, graphic designer, and a merchant account manager, in scaling up your business.
Resources
- Lead Pages Allows businesses to collect leads and handle transactions. Lead Pages
- Click Funnels An online tool for businesses to develop efficient marketing funnels. ClickFunnels
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Ancient Secrets Of Lead Generation
This eBook has all the steps you would need to launch your business and help you to Generate Leads
Interview Highlights
The importance of diversified marketing channels -Roland Frasier
Multichannel marketing improves business resilience.
Examination of a case study: sudden shutdown of a successful Facebook account.
Practical advice on the delegation of marketing channels.
"Unfortunately, I've seen clients losing channels over-night. It's devastating, but also a wake-up call. Diversifying channels is not an option, it's a necessity."
Assessing the Scalability of Your Business -Roland Frasier
Decoding the success of a business in a specific niche.
Practical testing methods for businesses.
"If it's successful in a certain niche, I think it's generally going to work."
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Understanding the need for multiple merchant IDs
- Roland Frasier
The risk of relying on a single ID.
The role of multiple mids in cash transactions.
"Having multiple mids only enhances your ability to adapt to change - fast."
Building a Strong Team for Business Scaling
-Roland Frasier
Identification of key roles: CFO, bookkeeper, copywriter, media buyer, graphic designer, and a merchant account manager.
Value of outsourcing and using tools like lead pages and ClickFunnels.
"It's so simple now to not need a technical person. You can outsource that for next to nothing."