Social media plays a massive role in marketing. A big part of establishing your social media presence is creating a branding that will work and that people will remember. Many pages or companies like to showcase highlights reels of their lives or businesses, but you need to find something unique to you and use it to connect with your audience.
This episode’s guest is Brilliant Liu. Brilliant is an entrepreneur, a branding strategist, and a social media expert. He is the creator of House of Leaders, which has over 1.2 million engaged followers. Brilliant is also the CEO and co-founder of Executive Mafia, a marketing agency geared for Instagram influencers and creating your social media branding. He is passionate about helping businesses and people grow and make a significant impact in this world.
Today, Brilliant Liu joins us so we can better understand how we can grow our followings with leadership and compassion. Tune in and don’t miss a single second of this interview!
To gain traction and become a successful influencer, you need to choose collaboration over competition and be authentically you. Collaboration opens more opportunities. Being authentic, on the other hand, will allow you to set yourself apart from others.
Stop focusing on the numbers. Be patient, and do not resort to shortcuts to gain followers. A large following is not always equivalent to more revenue. Focus, instead, on the value in the content you provide.
Choose your niche and do not diverge to other topics to establish your expertise and gain trust from your audience. Make a habit out of posting content regularly.
Be proactive in promoting your content. Reach out to family, friends, and followers. Dedicate time to reach out to your audience and invite them to a conversation. You can also look for opportunities to collaborate.
For more insights, connect with Brilliant:
- Instagram: https://www.instagram.com/brilliant.liu/
- Email: [email protected]
- House of Leaders Instagram: https://www.instagram.com/House.of.Leaders/
- House of Leaders website:https://www.houseofleaders.co/
- Executive Mafia website: https://www.executivemafia.com/
CREDIBILITY RATING
GRADE | Level Of evidence |
|---|---|
 | Randomized Controlled Trials |
 | Cohort Studies |
 | Case Studies |
 | Endorsements & Certifications |
 | Testimonials/Reviews |
 | Expert Opinions |
CRITICAL SUCCESS FACTORS | LEVEL OF EVIDENCE | MAGNITUDE OF EFFECT | CONSISTENCY OF RESEARCH RESULTS | NOTES |
|---|---|---|---|---|
Self-Efficacy | |  Notable | Medium | Cell |
Strategic Planning |  | Zero | Zero | Cell |
Sales | | Zero | Zero | Cell |
Marketing | |  Minor | Low | Cell |
Market Intelligence | | Minor | Low | Cell |
Financial Management | | Zero | Zero | Cell |
Business Operating Systems | | Zero | Zero | Cell |
Business Intelligence | | Zero | Zero | Cell |