Esther is a ninja in PR. She helps experts get more publicity online, so they get more leads and sales. She does all that through Born to Influence and has gotten many of her clients on TV, newspapers, and top podcasts.
If you want to get more publicity online to generate more leads and sales, then we got the right person for you. Esther’s tips are at your reach so might as well get your pens and pads and take note of these.
Create content. Your content can come from your videos, blogs, and articles.
Transcribe videos and audio feed to use 140 character excerpts as tweets.
Connect with the right people. Create engagement by interacting and tweeting with others.
Extend your reach by using other social platforms.
For more insights, connect with Esther:
- Through her website, Born To Influence
- Through Twitter and LinkedIn
CREDIBILITY RATING
GRADE | Level Of evidence |
|---|---|
 | Randomized Controlled Trials |
 | Cohort Studies |
 | Case Studies |
 | Endorsements & Certifications |
 | Testimonials/Reviews |
 | Expert Opinions |
CRITICAL SUCCESS FACTORS | LEVEL OF EVIDENCE | MAGNITUDE OF EFFECT | CONSISTENCY OF RESEARCH RESULTS | NOTES |
|---|---|---|---|---|
Self-Efficacy | |  Notable | Medium | Cell |
Strategic Planning |  | Zero | Zero | Cell |
Sales Strategy & Skills | |  Minor | Medium | Cell |
Marketing Strategy | | Zero | Zero | Cell |
Market Intelligence | | Zero | Zero | Cell |
Money Management | | Zero | Zero | Cell |
Business Operating Systems | | Zero | Zero | Cell |
Business Intelligence | | Zero | Zero | Cell |