Business 101 – With Genecia Alluora Luo

Genecia Alluora Luo, a former beauty queen and founder of Soul Rich Woman, is a leading network for female entrepreneurs in Southeast Asia, connecting over 12,000+ women and 200,000 subscribers. The network helps women build brand recognition, online reputation, and confidence, making a positive impact in Malaysia, Philippines, Vietnam, and Indonesia. Alluora has been an award-winning entrepreneur, including South East Asia Woman of Excellence, Cozy Cot Most Fashionable Lot, and Shopify ASIA Build A Business Competition Mentor.

Here are the reasons why you should listen to the full interview

  • Learn how to adapt to the constantly evolving landscape of social media.
  • Discover Urbanski's foolproof formula: audience x conversion = success.
  • Understand the importance of niching and the role it plays in connecting to your audience.

Resources

Interview Highlights

Genecia Alluora Luo Mastering the Flux of Social Media

  • Be conscious of the ever-changing tactics in social media.
  • Hold onto principle-based strategies as they seldom change.
  • Urbanski emphasizes the need for continuous learning: "The rules are changing. You need to stay abreast."

Unlocking the Power of Conversion

  • Urbanski's breakthrough formula: Target Market x Conversion = Success
  • The necessity to hire individuals who are keen to keep up-to-date with the evolving business strategies.
  • A memorable quote: "If you have the right strategy based on the right principles, hiring the right people results in a boom."

The Art of Niching

  • The importance of recognizing your niche.
  • Lesser is more. Retain two services or three products at most.
  • Don't cross-sell at the expense of confusing your customers.
  • Urbanski's advice: "Don't be afraid to niche and to tell stories that resonate with your audience."

Understanding the Buyer's Mentality

  • Recognize that people love to buy not be sold to.
  • Test your marketing offline before transitioning online.
  • Urbanski's comparison: "Business is similar to dating. People still prefer to do business with friends."

Ancient Secrets Of Lead Generation

This eBook has all the steps you would need to launch your business and help you to Generate Leads

About Genecia Alluora Luo


Genecia Alluora is a former beauty queen and the Founder of Soul Rich Woman,
South East Asia's leading network for female entrepreneurs connecting 12,000+
women and 200,000 subscribers across the region.

The network helps women to build their brand recognition and online reputation as a leader, for more customers, confidence and credibility - while making a positive impact in the world. Including Malaysia, Philippines, Vietnam, and Indonesia.

Prior, she was an owner of a cafe retail chain with a presence in 3 countries, and successfully exited to a public listed company just recently.


🥇 Award-Winning Entrepreneur:
1. South East Asia Woman of Excellence 2010
2. Cozy Cot Most Fashionable Lot 2011
3. Franchise of the Year 2014 Runner Up
4. Franchisee of the Year 2014 Runner Up
5 Shopify ASIA Build A Business Competition Mentor 2014
6. Miss Prestige 2011
7. International Progress Women Award 2019
8. Iconic Influencer 2019

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Genecia is available for speaking engagements, focusing on
- Her drive and reason for empowering women to go after what they want and dream big
- How she built one of the leading women support groups in Southeast Asia
- How she successfully manages a fully digital business working with remote employees from different parts of the world
- Effective PR and branding as a regional platform
- Her personal journey as an entrepreneur
- Building and strengthening an entrepreneur’s digital branding (offline to online shift)
- Top marketing online trends for small businesses and one-preneurs

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