Marketing is one of the primary components of every business. Not only is it used to attract customers, but it is also the fundamental business process of connecting and creating relationships with clients.
In this episode, we’re joined by marketing consultant and direct response copywriter, Donnie Bryant. Today, you’ll learn everything about building relationships, keeping your pipeline full, the impact of “borrowing” other people’s platform, and the most effective marketing communication.
If you want to learn more about copywriting and effective marketing, don’t forget to check this episode’s show notes and listen to the podcast!
About Our Guest
Donnie Bryant is a direct response copywriter and marketing consultant specializing in the financial sector in Chicago. Since 2007, he has written sales copy for dozens of niches for his clients. Donnie helps clients connect with and convert their “should-be” clients with unusually useful marketing messages. At present, he works almost exclusively in the financial industry—generating $25 million for his clients over the past three years.
Donnie’s Insights on Effective Marketing
The Biggest Challenges and Milestones
- When he was starting, he had to work while learning to copywrite simultaneously.
- Making time and energy to pick up the craft and finding people who would pay him as somebody who didn’t have a background in marketing was the toughest challenge while getting started.
- Even when you think you’ve got something going, you got to keep promoting yourself. Get in front of the right people and provide value for potential leads.
- He overcame these challenges by continually grinding and hustling. He focused on what he does best—content writing.
Advice for People Starting Out
- Become good at your craft.
- Figure out who you want to serve. Find out where those people are and what messaging will work to attract them with some regularity.
- Focus and be great at something specific.
- Timing is also important.
Honing Your Platform
- Spend less time trying to build your platform from scratch. Instead, position yourself on other people’s platforms.
- Provide high-quality content to somebody else’s platform, where they already have trust, credibility, and authority.
- From borrowing their platform, you are also able to build yours over time. Building from borrowing is a strong standing foundation.
The Biggest Mistakes in Marketing and Messaging
- People in business assume that the reader is going to read, but you have to give them a reason to read. You have to talk about exciting things, and you have to talk about them interestingly.
- You can’t be boring.
- The fear of commitment to one market
- It’s about being interesting, committing to being entertaining, and being valuable to the specific market you’re trying to reach.
- Know who you’re talking to, and who you want to talk with.
The Mentality that Holds You Back
- Undervaluing yourself.
- Being scared of asking questions
- Not talking to clients in their language
- Not finding the offer your audience wants
Entertainment Leads to Better Sales Leads
- You have to be more engaging. Add entertainment value to get people’s interest.
- You have to come further out of your comfort zone and out of what the industry typically does.
Level Of evidence
Randomized Controlled Trials
Endorsements & Certifications
CRITICAL SUCCESS FACTORS
LEVEL OF EVIDENCE
MAGNITUDE OF EFFECT
CONSISTENCY OF RESEARCH RESULTS
Sales Strategy & Skills
Business Operating Systems