Growing A SaaS Business And Building An Effective Team With Liam Martin

In this episode of the podcast, we have Liam Martin with us. Liam is the co-founder and CMO of and Time Doctor. These are time analytics focused on growing organizations.

Liam shares his story of starting the companies and the challenges he faced along the way. Whether you’re looking to take your business to the next level or just starting out, you’re sure to learn something useful. Tune in as he tells his story to help you out.

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Here are three reasons why you should listen to the full episode:

  1. Learn about valuable insights and strategies for growing a successful SaaS business.
  2. Discover tips of successful SaaS entrepreneurs and industry experts.
  3. Understand important topics such as team building, leadership, and company culture.


  • Zero To One by PayPal co-founder Peter Thiel for strategies and philosophies in building a startup.
  • Visit and Time Doctor and learn how you can maximize your company’s productivity.

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Episode Highlights

Liam’s SaaS Business Success Essentials

Liam’s Background

  • He started as a lecturer at McGill University, but was unsatisfied and received little pay.
  • He then started an online tutoring service on Skype. It eventually grew to have 200 tutors but reached a “pain point.” He found that he had too many tutors who are inefficient with time management.
  • He then built Time Doctor with Rob Rawson.
  • and Time Doctor are time analytics applications that allow you to track the time spent by a remote team.
  • Staff is enterprise-based, while Time Doctor is geared toward small businesses.

Avoiding Churn and Going Too Big, Too Fast

  • Churn is the rate at which customers leave the service. Pay attention to it, and avoid it at all costs.
  • Avoid going too big and too fast. Focus on sustainability in the long run. A team’s success depends on the leadership of the team leader.
  • A lot of people in Silicon Valley have FOMO (Fear of Missing Out). They tend to jump on the train of revenue without looking out for the long term. This is bad practice.
  • It’s not how much you make; it’s how much you keep. Successful teams always bear this in mind.

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The Temptation of Venture Capital

  • Venture capitalists raise money and invest them in companies.
  • You show them your business, and they decide if they want to invest in you.
  • This is useful if you want exponential growth in your company up to tenfold.
  • Otherwise, you should avoid the temptation of accepting venture capital. This is not economical. You’ll become a “zombie company.” Your company will struggle to grow and no one will want to buy you if you decide to sell out.
  • Instead, focus on what’s founder-friendly, company-friendly, and what’s best for the employees.
Ancient Secret

Expanding an Effective Team

  • You need operational procedures to scale your entire team up.
  • Document your procedures, so there’s more than one employee who knows how to do something. Make what few people can do doable by anyone else.
  • Provide video walkthroughs and hyperlinks so that instructions are straightforward. Team success should not be tedious.
  • This document should evolve with the team leaders and the company.
  • Liam shares a quote by Napoleon. “Orders shouldn’t be easy to understand, they should be impossible to misunderstand.”
  • Remember that the success of a team performance is built on people and not just one individual. Team effectiveness translates into a successful teamwork. Successful teamwork becomes your company’s success.

The SaaS Business Model: Software as a Service

  • This model provides the software as a subscription. The customer pays a small recurring fee that allows them to continue using the service. The provider, on the other hand, has an active team that continually improves the software.
  • In the long run, this is cheaper and better for the customer.
  • SaaS is a powerful business model that’s quickly taking over. You can build one with a far smaller capital and a smaller team.

Liam’s Habits to Success

  • Have the discipline to put in work every day. Overall success is produced through consistent hard work.
  • Measure your productivity. Time management is a critical skill that separates the successful from the unsuccessful.
  • Innovate and keep working on new things.
  • Keep an open communication.

About Liam

Liam Martin is the co-founder and CMO of and From being a part of the academy, Liam moved on to building an online tutoring service. Along the way, he picked up some business tricks and built and Time Doctor with his co-founder, Rob Rawson. His companies help other organizations make the most of their time.

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