How To Reprogram Deeply Ingrained Habits & Behaviour In Ourselves To Get The Results We Want – With Glenn Livingston

Diving into the fascinating world of marketing intertwined with life's personal journey, our recent podcast delved into the insightful perspectives of renowned marketer- Glenn Livingston. Best known for leveraging the pain of divorce to fuel his journey in marketing, Glenn finds a passion for psycho-education, a tool that empowers individuals through increased psychological knowledge and skills. Compellingly, it's not just his wealth of experience that makes Glenn a must-listen but his commitment to making a difference in the weight loss niche where success is rare. This interview is especially for those grappling with weight loss struggles and those curious about enlightening marketing insights from Livingston's journey. By the end, you are likely to be motivated by Glenn's empathy and perspicacity and be ready to deal with personal and marketing challenges much better.

Why you should listen to the full interview

  • Learn how to use personal pain as a driving force for success in your endeavors.
  • Discover how to fill underserved niches and create a unique selling proposition.
  • Understand the fundamental role of overwhelming your customers with value and building your email list in successful marketing.

Resources

  1. LinkedIn & Instagram of DR. Glenn Livingston
  2. Psychology Today | Books on Amazon
  3. For more Informative Interviews Click Here

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Interview Highlights

Glenn Livingston's Journey into Marketing

  • The pain of divorce became a transformative force for Glenn into the world of marketing.
  • His interest in psychoeducation played a vital role in his career trajectory.
  • A deep-seated desire to make a difference became his primary motivation.

Glenn Livingston Success in the Weight-loss Niche

  • Glenn highlights the failure rate in the weight loss industry and the need for a unique selling proposition.
  • Glenn's counter-intuitive approach proved successful where others had failed.

The Role of High Value and Email Lists in Marketing with Daryl

  • Both Daryl and Glenn emphasized the importance of overwhelming people with value.
  • The effectiveness of building an email list to increase value per download was discussed.

The Importance of Lifetime Customer Value

  • The concept of lifetime customer value was discussed in relation to book publishing.
  • Glenn spoke poignantly of the absence of direct ROI in increasing lifetime customer value.

Quote: "I was merely putting my heart and soul into connecting with people because that’s where the genuine value is found - in human connection, not transactional encounters." - Glenn Livingston.

About Dr. Glenn Livingston

Dr. Glenn Livingston, Ph.D. is a psychologist, consultant, and best-selling author. He was the former CEO of two marketing and advertising companies. Dr. Livingston’s coaching programs are often sold out and have a two-year waiting list with more than 100 people.

In partnership with Terry Dean, Dr. Glenn started the Strategic Growth Directors Program to help businesses and entrepreneurs over the world. They use a tried and tested turnkey system to create credibility, attract ideal clients, multiply profits, and let leaders live the life they desire. 

You can find Dr. Glenn on LinkedIn and Instagram.

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