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When people google your brand or name, people should be able to immediately see that you’re trustworthy and knowledgeable in your field. Modern technology has enabled us to control how other people perceive our business. We must leverage quality content and our knowledge of the customer experience to build brand loyalty in our customers.

In this episode, top copywriter Bond Halbert joins Daryl to talk about the evolution of marketing and advertising. Bond also shares top copywriting tips, especially for beginner copywriters. He discusses how to increase the customer’s lifetime value through the Google sniff test and walking into the customer’s shoes.

If your business needs copywriting brush-up and hacks, this episode is for you!

Here are three reasons why you should listen to this episode:

Learn about the Google Sniff Test and how it can improve your branding.
Get copywriting advice straight from legendary copywriter Bond Halbert.
Discover how to target your marketing towards the different levels of market awareness.

DOWNLOAD HOW TO WRITE COPY THAT SELLS WORKBOOK

AUTHORITY RATING


GRADE

Level Of evidence

Full 01 01

Controlled Trials

Full 01

Cohort Studies

Full 01 1

Case Studies

Full 01 2

Testimonials/Reviews

Full 01 3

Endorsements & Certifications

Full 01 4

Expert Opinions 

CRITICAL SUCCESS FACTORS

LEVEL OF EVIDENCE 

MAGNITUDE OF EFFECT

CONSISTENCY OF RESEARCH RESULTS

NOTES

Self-Efficacy

Full 01 2
Notable

Notable

Medium

Cell

Strategic Planning

Full 01 01 01

Zero

Zero

Cell

Sales Strategy & Skills

Full 01 01 01

Zero

Zero

Cell

Marketing 

Strategy 

Full 01 2
Notable

Notable

Medium

Cell

Market Intelligence

Full 01 01 01

Zero

Zero

Cell

Financial Management

Full 01 01 01

Zero

Zero

Cell

Business Operating Systems

Full 01 01 01

Zero

Zero

Cell

Business Intelligence

Full 01 01 01

Zero

Zero

Cell