When people google your brand or name, people should be able to immediately see that you’re trustworthy and knowledgeable in your field. Modern technology has enabled us to control how other people perceive our business. We must leverage quality content and our knowledge of the customer experience to build brand loyalty in our customers.
In this episode, top copywriter Bond Halbert joins Daryl to talk about the evolution of marketing and advertising. Bond also shares top copywriting tips, especially for beginner copywriters. He discusses how to increase the customer’s lifetime value through the Google sniff test and walking into the customer’s shoes.
If your business needs copywriting brush-up and hacks, this episode is for you!
Here are three reasons why you should listen to this episode:
Learn about the Google Sniff Test and how it can improve your branding.
Get copywriting advice straight from legendary copywriter Bond Halbert.
Discover how to target your marketing towards the different levels of market awareness.
DOWNLOAD HOW TO WRITE COPY THAT SELLS WORKBOOK
AUTHORITY RATING
GRADE | Level Of evidence |
|---|---|
 | Controlled Trials |
 | Cohort Studies |
 | Case Studies |
 | Testimonials/Reviews |
 | Endorsements & Certifications |
 | Expert Opinions |
CRITICAL SUCCESS FACTORS | LEVEL OF EVIDENCE | MAGNITUDE OF EFFECT | CONSISTENCY OF RESEARCH RESULTS | NOTES |
|---|---|---|---|---|
Self-Efficacy | |  Notable | Medium | Cell |
Strategic Planning |  | Zero | Zero | Cell |
Sales Strategy & Skills | | Zero | Zero | Cell |
Marketing Strategy | | Notable | Medium | Cell |
Market Intelligence | | Zero | Zero | Cell |
Financial Management | | Zero | Zero | Cell |
Business Operating Systems | | Zero | Zero | Cell |
Business Intelligence | | Zero | Zero | Cell |