Mitch Miller, a true comeback kid, has faced more adversities than most of us will in a lifetime. Battling drug addiction, homelessness, and a heart attack at the tender age of 21, Miller didn't just survive; he thrived, building an impressive portfolio of nine diverse businesses. Today our conversation with him focuses on one crucial aspect: marketing on social media.

 Miller introduces his concept of semi-useful content, the importance of aliveness in social media profiles, and how services can attract attention in a product-dominated environment. This riveting discourse is a must for entrepreneurs, startups, as well as established companies looking for a fresh perspective on marketing. By listening, you will gain valuable insights into how your social media engagement influences your business and how to make it more dynamic and effective.

Here are the reasons why you should listen to the full interview

• Learn how to create 'semi-useful content' to differentiate yourself on social media platforms.

• Discover how to make your social media profile feel more 'alive' and engaging.

• Understand the significance of 'aliveness' and its role in building trust and creating drama on social media.

Resources

Throughout the interview, Mitch Miller references a number of useful resources for better understanding and application of social media marketing:

• Paid Facebook Groups: This platform helps in understanding the audience you are interacting with.
• Mitch Miller's own social media profiles: Youtube , Facebook , Digital Spark
• For more Informative Interviews Click Here.

Interview Highlights

Mitch Miller: The Power of Semi-Useful Content

• 'Semi-useful content’ isn't purely informational, it's also entertaining and provides a glimpse into your life and lifestyle.
• It involves commenting and engaging with your audience on cultural or industry-wide topics.
• Wrapping your content under the umbrella of your unique life and experiences makes it more relatable and human.

Quotable quote: "To stand out on social media - it's not enough just to inform - you got to entertain and let your audience in on your life."

Mitch Miller: Increasing Aliveness on Social Media

• Aliveness pertains to how dynamic and active your social media profiles appear.
• It involves consistent posting across multiple media formats.
• Consistency builds trust whereas introducing an element of drama or controversy keeps the audience engaged.

Quotable quote: "In the world of social media, consistency is trust and drama is retention."

The Service vs Product Dichotomy on Social Media

• Standing out on social media is challenging if you're only selling services as everyone else is doing the same.
• Even if leads and sales are significant, they won't happen on social media unless you differentiate your service.

Quotable quote: "To succeed on social media as a service, you must show your distinctiveness amidst a sea of similar offerings."

Transitioning from Content Creation to Pitching

• Transitioning from content creation to sales involves active engagement with your audience, like participating in a paid Facebook group.
• Reframing is critical. It involves looking at your product or service from a different perspective to make it more appealing.
• Influence with humor and entertainment can increase engagement.

Quotable quote: "Effective sales on social media stems from active audience engagement and clever reframing of your offering."

For the entire fascinating conversation with Mitch Miller, listen to the full interview.

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