This insightful interview brings you Simon Davies, a seasoned expert in market strategy and networking, known for his unique and problem-solving approaches to business challenges. Davies is articulate, engaging, and always full of practical advice drawn from years of experience. The interview centers on the importance of targeted marketing, asking the right questions, identifying an ideal client, leveraging LinkedIn for success, and building a network of influential people. This interview is a must-listen for entrepreneurs, sales and marketing professionals seeking to stand out in their niche markets. It promises strategic insights and practical tips that, when implemented, could greatly improve your business output.

Here are the reasons why you should listen to the full interview

• Learn how to manoeuvre targeted marketing to command a market effectively.

• Discover how to identify your ideal client and understand their pain points beyond surface level.

• Understand the importance of building a progressive network and using LinkedIn successfully for market reach.

Resources 

1. Simon Davies referenced a variety of resources useful for any professional striving to excel in their field. Keywords: “The Tipping Point” by Malcolm Gladwell, "The Lean Startup” by Eric Ries, LinkedIn Learning
2. You may connect Simon on LinkedIN 

Interview Highlights

The Crucial Rules of Target Market

• Understanding your client’s needs for successful marketing.

• The repercussions of serving the wrong client.

• Ignoring client dislikes can often lead to regret.

• A quotable quote from the interview - "If you don't target market, you will never command a market.”

The Art of Asking Good Questions

• The significance of asking good questions for better answers.

• The role of finding the right person to enjoy working with.

• An impactful quote from the conversation, "The only way that we can ever come up with good answers is asking really good questions."

Identifying Your Ideal Client

• Reasons why having a problem doesn't necessarily make someone your ideal client.

• Deeper understanding of your client's problems.

• Unveiling a statement from the chat, "Problems are markets, not just demographics."

LinkedIn Success

• Simple ways to succeed on LinkedIn.

• Being a ‘nice’ person for more connection invitations.

• One of the striking quotes from the section, "Getting success on LinkedIn is really, really easy. Just be a nice person.”

Building a Network of Influential People

• The role and value of having an influential network.

• Learning from past missteps to build a stronger network.

• Memorable quote from this part of the interview - "One thing that I would go back and do more thoroughly, more conscientiously, is building a support network."