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Live Call

Why Your Last 5 Marketing Campaigns Failed (And What You Can Do That Works)

Live Call with Laura Betterly & Daryl Urbanski

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tuesday, December 2nd
7PM EST / 4PM PST

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Picture this. You’ve poured time, money, and heart into your last marketing campaign. You were sure it would work. You did what the experts said. You wrote the emails. You ran the ads. You watched the numbers… and waited.

Then nothing.

Leads didn’t buy. Clicks didn’t convert. Your offer fizzled again.

Laura Betterly has seen it all. For thirty years, she’s helped business owners uncover the real reasons their marketing keeps missing the mark. In this session, she breaks down why campaigns fail. Plus, she explains how to build ones that hit every time.

You’ll see the simple, research-first method that turns confusion into clarity. Once you understand what your market actually wants, everything changes.

What You’ll Gain From This Session

At this session, you’ll discover:

  • Top 5 Marketing Mistakes – What’s really killing your campaigns and how to fix each one.
  • The Mirror Method – How to reflect your buyer’s exact thoughts so your message lands.
  • AI Market Research Demo – See how Laura uses her proprietary GPT tool to find winning insights.
  • Real Client Results – Learn how one business jumped from 2% to 47% open rates through proper research.
  • A Proven Path Forward – Stop guessing. Start knowing what to say, when to say it, and why it works.

How to Finally Create Campaigns That Work

Spending thousands on ads that go nowhere. Tweaking copy, swapping images, and praying the next launch finally lands. Watching competitors win while you’re still trying to figure out what your market actually wants.

That cycle ends here.

Laura Betterly will show you how to turn confusion into clarity using her research-first approach. Once you learn to read your market the way she does, every ad, email, and offer you create will start with confidence.

By attending, you’ll learn:

  • Deep Market Clarity – Learn how to uncover what your buyers really want before you build your offer.
  • Tools That Save You Time – Use AI research to get answers in minutes instead of months.
  • High-Converting Messaging – Speak directly to what motivates your best customers.
  • Predictable Campaign Wins – Know how to test and launch with confidence every single time.
  • Templates That Work – Take home the exact research tools Laura uses for her $25K clients.

Show up ready to take notes. This single hour can permanently change how you buy attention and build demand.

Why You Need to Be Here Live

Marketing is changing fast. What worked last year no longer guarantees a win today. When you join Laura live, you’ll see her break down how real campaigns succeed or crash step by step.

You’ll watch her run live market research using her proprietary AI tools. She’ll show you what questions to ask, where to look for answers, and how to spot hidden buyer signals that most marketers miss.

It’s a fully interactive experience. You can ask questions, share examples, and get instant feedback from Laura as she analyzes real data in real time. You’ll see how one small shift in research can turn a losing offer into a winner.

This isn’t a lecture. It’s a working session where strategy meets clarity. You’ll leave knowing how to test ideas, validate your next campaign, and finally stop wasting money on what doesn’t work.

If you’re tired of guessing and ready to see marketing through a professional lens, be there live. That’s where the breakthroughs happen and where confidence replaces confusion.

Real Stories

What Laura's Clients Are Saying

Connor M.,  

"Fantastic teacher of everything marketing, thinks outside the box, forward thinking yet fun, easy to understand and personable."

Matthew Maginley, Marketing Strategist &
AI Training Partner

"As a media consultant I have gone to Laura Betterly, CEO of Ya-Da-Ya-Da Marketing and her firm, not in exactly the same way an advertiser would in terms of getting a campaign implemented.

However, I have invested in getting her counsel , observations, and coaching on more than one occasion and hove found her to be a leading authority. She and firm, provide excellent results for those needing internet marketing strategies.

Additionally, she is a leading expert in the area of Mobile Marketing giving insights, creative solutions to tough marketing problems. I highly recommend taking the time for a consultation with Laura before making a final decision on an agency or committing to a campaign or execution. She delivers results, with no excuses."


Doug Bryson, Fractional CMO &
Paid Media Specialist

I originally started my company off of a program Laura started called Mobile Local Fusion (now called Local Startup Agency). It was originally based off of the growing online marketing services Local Search Marketing and Mobile Marketing. Excellent program! Easy to follow.

I now am a full time online marketing pro. I have worked with local businesses as well as franchises, ranging from chiropractors to restaurant to cleaning companies. I would define my niche more if online marketing wasn't needed by all businesses.

Laura's program of $200 was my starting point. I'm about to clear $100k year gross as a sole prop. Thank you Laura! You are awesome!

Michael Yared, CEO & Co-Founder at Echobind

"Laura's a great marketer who I still keep in touch with to swap battle stories. She's a CEO who still picks up the phone for her clients, and more importantly: she gets stuff done. If you are looking to build your business, Laura probably already has built one that is similar."

Laura Betterly — Marketing Strategist, Serial Entrepreneur, and Creator of Deep Buyer Avatar GPT

Laura Betterly is one of marketing’s true veterans. She has spent over thirty years helping entrepreneurs understand what makes people buy. Her deep focus on research and message clarity has transformed how small businesses approach marketing.

She has built and sold multiple companies while advising clients across industries. Her unique mix of street-smart marketing and tech-driven insight helps business owners stay ahead of the curve. Every strategy she teaches comes from real-world results.

Today, Laura leads with innovation. She built the Deep Buyer Avatar GPT tool to help business owners uncover what their audience wants faster than ever before. Her mission is simple: to end the guessing game and help every entrepreneur market with confidence.
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