Brett Campbell and Daryl Urbanski discussed their approaches to unlocking full potential and implementing daily routines for success. Brett shared his experience of creating a book on this topic and how it has helped him and others find their true purpose and potential. Daryl emphasized the importance of daily routines in achieving success, citing his experience of helping homeless individuals in the Philippines.
Daryl and Brett emphasized the significance of taking action and implementing practical strategies to achieve success. Later, Brett Campbell shared their personal journey of overcoming adversity and finding success through entrepreneurship, while Daryl Urbanski provided insightful questions and comments. Brett and Daryl discussed the challenges they faced in their business careers, emphasizing the importance of perseverance, adaptability, hard work, and resilience in overcoming obstacles. They also emphasized the importance of clarifying business goals, uncovering the negative aspects of an industry, and aligning actions with those goals.
Here are the reasons why you should listen to the full interview
- Discover the importance of doing the right activities at the appropriate time in your entrepreneurial journey.
- Learn how to spellbind your customers to encourage product adoption
- Understand the secret to building a strong, profitable business foundation.
Resources
- You may connect Brett Campbell on Instagram | LinkedIn
- You may connect Brett Campbell Facebook | X | TikTok | YouTube
- For more Informative Interviews Click Here
Interview Highlights
Entrepreneurship, marketing, and personal story
- Brett Campbell shares insights on online marketing and living one's dreams.
- Brett describes a defining moment in his childhood where he witnessed his father physically abusing his mother, leading to their move to a small town in New Zealand.
- Brett grew up in a low socio-economic area and aspired to be like the builders and trade workers he saw driving nicer cars.
Entrepreneurship, self-driven success, and overcoming challenges
- Brett fought against entrepreneurial background, took control of destiny.
- Brett Campbell's mother and stepfather were not supportive of entrepreneurial pursuits.
- Brett felt stuck in a job they didn't enjoy and didn't see a clear path to success.
- Brett Campbell had a painful realization that they needed to take action and pursue their dreams.
- Brett Campbell struggled with uncertainty and fear of the unknown as they considered leaving their secure job to start their own business.
Personal growth and business journey with Brett Campbell
- Brett moved from full-time job to university, then to personal training course in 12 weeks.
- Brett Campbell questioned university degree after finding correspondence personal training course.
- Brett Campbell discusses challenges and milestones in their business career, including transitioning from personal training to creating a workout program.
- Brett Campbell had a lightbulb moment when they saw a before-and-after photo of a person doing a squat, realizing they could use this to get their message out to the world.
Building an email list and creating a successful product
- Brett created a product called the 21 Day Rapid Fat Loss blueprint after 1300 hours of work.
- Brett made $540 in sales, earning $0.41 per hour.
- Brett learned email list building is key to success in business.
- Brett generated 308 leads, 491 fans, and 30 customers per day by focusing on email list building.
Building and nurturing customer lists for business success
- Daryl Urbanski explains the importance of building and nurturing multiple lists in business.
- Daryl Urbanski empathizes with restaurant owners struggling to make ends meet.
- Daryl feels frustrated giving unsolicited advice without taking action.
Building an email list and connecting with potential customers
- Daryl Urbanski and Brett discuss the importance of understanding one's target audience and creating a Facebook page that resonates with them.
- Daryl and Brett also suggest uploading an unsubscribe list to Facebook and targeting them with a new ad offer, as a tactical tip for reaching out to potential customers.
- Daryl Urbanski is struggling to get sales despite following a webinar template.
- Brett suggests stopping consumption of new content until clear on vision and income.
- Brett shares their personal experience of realizing their initial passion for entrepreneurship was misguided, and now they focus on sharing their message with fellow entrepreneurs.
- Daryl Urbanski advises against jumping to implement complex marketing strategies without first connecting with one's true passions and values.
Finding purpose and passion in entrepreneurship
- Daryl Urbanski emphasizes the importance of finding one's purpose and passion in life.
- Brett shares their personal journey of discovering their life's purpose and how it has impacted their life.
- Brett shares their personal experience with getting caught up in the hype of new business opportunities without considering their true goals or values.
- Daryl Urbanski emphasizes the importance of aligning with a greater cause or mission in order to create sustainable success and avoid burnout.
Creating a successful business model through understanding customer needs and creating a movement
- Daryl Urbanski emphasizes the importance of understanding customer avatars and creating a movement.
- Brett advocates for products that are easy to consume and provide value to the audience.
Designing sales funnels, social media strategies, and building a dream team for business success
- Brett discusses designing sales funnels, social media presence, and marketing strategies for businesses.
- Topics include perfect funnels, social authority, auto marketing machine, deliver, discover, fast track traffic, and PR publishing.
- Brett highlights importance of strategy over ad spend in social media marketing.
- Brett shared a strategy for reaching a large audience on Facebook Live, which involves sharing their own content and capitalizing on the platform's algorithm.
- Brett Campbell's video reached 1.4 million people in 30 minutes, despite having only 70,000 fans on their page at the time.
Market research and understanding target customers
- Daryl Urbanski and Brett discuss scaling ad campaigns by cloning successful ads across multiple accounts.
- Glenn Livingston's survey funnel method helps businesses identify and target their ideal customer.
- Glenn Urbanski: Researched 17 niches, felt a switch in empathy & understanding, entered profitably.
- Uncovered industry's underbelly, found bad things, changed perception, entered with caution.
Creating a successful movement by understanding target audience, defending against fake experts, and aligning with true values
- Daryl Urbanski emphasizes the importance of understanding one's target audience and using keyword research to identify their pain points.
- Brett believes that when you truly understand your audience, you can create content that resonates with them and helps solve their problems.
- Brett defends against fake experts, emphasizing alignment with message.
- Success leaves clues, and true names matter in movement building.
Marketing, authenticity, and ethics
- Brett shares personal experience of struggling with authenticity in marketing, then finding clarity by standing for something and communicating it to their community.
- Brett emphasizes the importance of ethical marketing and standing for something, rather than just trying to sell products or services.
- Brett discusses polarizing opinions and finding the right audience, mentioning Donald Trump as an example.
- Brett promotes the Authority Academy, an online coaching community offering world-class trainings on generating leads and customers.
Creating a book and online course to help people achieve their full potential
- Brett discusses their book on living to one's full potential, which will be launched in October with a special offer for listeners.
- Brett emphasizes the importance of daily routines for success and shares the URL for their book and resources.
- Brett advocates for affordable, accessible products to help millions of people.
- Brett offers $5,000/month service but acknowledges incongruency with goals.
Entrepreneurship, networking, and personal growth
- Daryl Urbanski appreciates guest's time and value in sharing actionable tips.
- Brett shares 3 lessons learned and asks for help overcoming challenges.