Business Intelligence

Business Intelligence (BI) refers to systems put in place to help companies analyze their business information and performance. This supports and improves management decision making across a broad range of their business activities.

BI systems can be specialized tools for data analysis, query and reporting (such as dashboards) to support organizational decision-making. Anything to potentially enhance the performance of a range of business processes.

BI systems are strategic information systems organizations deploy in order to improve decision-making and competitive advantage (M.Z. Elbashir et al. 2008).

Companies/organizations, regardless of the industry sector in which they operate, benefit from adopting a BI solution in order to solve their problems and achieve competitive advantage (Sharma, Reynolds, Scheepers, Seddon, & Shanks, 2010).

Hospitals (Aggelidis & Chatzoglou, 2012), police departments (Tona, Carlsson, & Eom, 2012), retail companies (Hou, 2012; Davenport, 2006) and banks (Olszak & Ziemba, 2007) are just some examples of BI adopters.

Tracking Your Leads

Do you struggle to track your leads? Well, you’re not alone.

But lead tracking is absolutely essential in the lead management process. It involves monitoring lead activity across all marketing channels and pursuing actions to close a sale. By identifying lead sources, choosing the right tracking tools, and prioritizing leads, you can pursue the right leads that will lead to profitable growth.

The Problem

Many businesses are operating without a feedback loop. If you were a pilot, an Instrument Rating (IR) is a pilot rating earned through intensive training focused on flying solely by reference to instruments.

It is arguably one of the most valuable ratings you can add to your pilot certificate. Business Intelligence is the Entrepreneurial version of this. 

Many businesses aren't even tracking Key Performance Indicators [KPI's]. Business Intelligence is levels of sophistication above KPI's. 

To learn more, checkout our podcast interviews

Here’s how you can track your leads without getting too overwhelmed:

Determine and define your lead sources.

Set up your system and try it out.