Strategic Planning

Strategic planning is a disciplined effort. Its fundamental decisions and actions shape and guide an organization.

It defines what a group is, who it serves, what it does, and why it does it. It focuses on the future (Glaister & Falshaw, 1999).

Effective Strategic Planning

Strategic planning articulates an organization’s mission and vision. It communicates its strategic plan (Mason, 1969).

It is the process of setting goals. It identifies and evaluates events and risks. Not only that, but it develops a plan of action to achieve goals. An effective strategic plan helps make better decisions about where to allocate resources. This is done to achieve your desired results.

It includes key initiatives and core competencies needed in the planning process. The goal is to make progress and define measures to know if it is successful.

Strategic Management Components

The strategic plan consists of priorities, goals, and framework (Andersen, 2000). It includes the mission and vision statements.

It focuses energy and resources in the planning process (Brinckmann, et al., 2017). It highlights how to strengthen operations (Chahal et al., 2020), ensure employees and stakeholders work toward common goals in the strategic plan.

In addition, it establishes agreement around intended outcomes/results.

What Every Business Needs

As a business owner, you look for ways to improve your company. You want to take it to the next level (Palmatier et al., 2006). How can you do it throughout the planning process?

One way to do this is by creating an effective strategy plan (Mason, 1969). But what should you include in such a plan?

Here are examples of components that every business owner should consider:

Company Strategic Vision and Mission

This should concisely describe what your company does and why it exists. It should articulate its goals during planning (Slater & Narver, 1995). It should be clear, concise, and easy to understand.

SWOT Analysis

This helps you identify your company’s strategy based on four factors. They are strengths, weaknesses, opportunities, and threats (Helms & Nixon, 2010).

You can develop strategies to capitalize strengths and improve weaknesses. 

You can take advantage of opportunities while protecting against threats. It will give your company a competitive advantage.

Organization’s Goals and Long Term Strategic Objectives

What do you want to achieve with your strategy plan? Be specific and set measurable goals that you can track over time. Include assessment measures for your goals, plan, and execution (Cellar et al., 2010).

Strategic Planning

Action Plan and Human Resources

Once you’ve identified your goals, develop a plan of action to achieve them. This should include specific steps and tasking (Jiang & Messersmith, 2017).

At the end, assess your strategy application through your initiatives and stakeholders.


Any effective strategy plan should have a budget in mind. Make sure you have enough money to implement your plan and achieve your desired results (Grant, 2003).

By including these in your own plan, you can upgrade your company.

Implementing a well-thought-out strategy can help you achieve your long-term goals and make your business more successful.

Strategic Planning Measures

A simple place to start is your standard SWOT analysis. Strengths, Weaknesses, Opportunities and Threats. However, often overlooked is ALSO doing a SWOT analysis of the CEO and Management Team (Helms & Nixon, 2010).

They measure the progress of specific initiatives against stated objectives and goals. It allows businesses to make necessary adjustments to ensure they are on track to achieve their desired outcomes.

There are many factors that go into effective strategic planning and strategic management.

But some elements include having a clear knowledge of your financial goals. They use data to improve your decisions and sense of customer acquisition costs.

What Makes Strategic Planning Effective?

The ability to articulate a successful strategic plan is key for achieving success. It is vital for people, teams, and companies who want to take their business to the next level.

But if you can’t communicate your vision, you won’t guarantee success.

Strategic Planners

Strategic planners set goals and objectives for the next year or two. They determine the steps needed to accomplish the goals so their execution aligns with their goals (Shaik & Dhir, 2020). They conduct this in a structured manner.

5 Factors To Effective Strategic Planning

You should consider five factors in your strategic planning. Check them here.

Market Intelligence

Data is a powerful force. But market intelligence is here to help you make smarter decisions. Learn how to leverage your business by maximizing data (Kirca et al., 2005).

Understanding the Market

Market intelligence is an important factor to effective strategy. It is crucial to comprehend the market. You must identify its strengths and weaknesses. You need to prepare a strategy to meet them (Shoham et al., 2005).

Identifying market components

Market intelligence enables you to identify factors, i.e. events and threats to the business. It helps you analyze your competitors’ market events. It allows you to select the best approach to achieve your objectives. It enables you to choose appropriate tools (Morgan et al., 2009).

In short, you can achieve market intelligence through four factors. They are competitor analysis, product assessment, market analysis, and customer knowledge.

Strategic Planning

Shared Decision-Making

Decision-making can determine the best action in the absence of plans. It’s an important factor in improving strategy (Aguirre-Rodriguez, 2011).

A number of factors can influence a decision. Is there a need to consider the effects of decisions?

Context of Decision

The context refers to the environment of the decision (Carney et al., 2011). If you use a brand for a business project, it is appropriate to consider fit.

Objectives of Decision

Is the brand accessible? Where is the objective? Are there other objectives the proposed brand can meet?

For instance, a strategy should consider being within a particular area of the market. This will have implications to the market objectives.


Shared decision-making involves identifying decisions. It includes conducting research and screening. It helps in building alternative outcomes. It allows for action-oriented decisions.

Flexible Strategy Development

The best strategy has the least number of decisions (Crook et al., 2008).

Make sure that you have a well-understood and well-thought-out plan.

You must be prepared to re-evaluate your strategy to match your goals.

Applying the strategic plan

Avoid compromising the quality of your work. For instance, preparing a long-term strategy but not executing it.

If you’re having trouble, find a company that can provide guidance.

Creating the strategic planning template

A good strategic planning process (Mason, 1969) is written as an action plan. It should include:

A detailed description of the steps you will take to complete the task

Details of each step in your action plans should identify the focus

All tasks should have clear and specific organizational goals and a timeline

The requirements should not only be described in terms of their technical content, but also their marketing value

Each step must be documented

You must consider your project portfolio

Project Management

In this factor, the project leader is usually focused on work design, plan, and execution. The members focus only on results. The project leader should consider two aspects of the project work (Samad & Ahmed, 2021) to achieve goals.

Project Leaders

The senior leadership should be responsible for the plan. They should work at the highest level in a project.

They should plan their work with a view to improving their results. They should build a high level of trust in their planning capabilities.

This trust should reflect in what they say, and how they carry out their plans to avoid strategic issues.

As a result, when planning, leaders are patient and take a longer view of tasks.

In that sense, they try to plan in detail. They try hard to anticipate problems and adjust the strategy.

Strategic Planning

Team Members

Successful projects are also made by team members. They have important roles to play.

Simply put, when project leaders and team members work together, they succeed (Meskendahl, 2010).

Business Intelligence

Business intelligence is the last factor any business must have (Chen et al., 2012).

Understanding The Business

It involves many factors. Some are opportunity analysis, management team analysis, and key performance indicators.

A business environment that wields these sub-factors can ensure its products and services are serving their purposes.

Understanding Strategic Planning

Every business needs a strategic plan. Growing a business means making many decisions that will expand your operations.

A strategic plan is a key component of planning for growth. It helps you prepare a realistic vision for the future of your business and maximize your potential.

Strategic Planning Process

Strategic planning sets business goals and priorities, focuses energy and resources, and strengthens operations.

Embrace Risks

If you decide to grow a business, you must be prepared to embrace the risks that come with it.

Taking the time to figure out how you will get your business to its destination can help you reduce and manage risks. The purpose of strategic planning lies there.

Articulate Direction

Effective strategic planning articulates where an organization is going. It includes actions to make progress. It also involves success measures. It has three key elements:

Strategic Planning


This involves an in-depth understanding of your business. You must know how it operates, what drives its profitability, and how it fares against competitors.

Be realistic and critical in reviewing your business operations. Separate it from its daily operations.


Set your top level objectives. Work out your mission, vision, goals, values, and strategies.

Find out where you see your business in five or ten years. Reflect on what you want your competitive edge to be against competitors.

This will be the foundation for the final plan and motivate change.


Determine the changes that need to be made to deliver on your strategic objectives. How can you implement those changes? Assess your business as a whole.

How to Create A Strategic Plan

There’s no set blueprint on how to structure a strategic plan (Glaister & Falshaw, 1999). But it’s good practice to include the following elements:

Internal drivers analysis. This corresponds to strengths and weaknesses.

External drivers analysis. This should cover factors such as market structure, demand levels, and cost pressures. They correspond to opportunities and threats.


At face value, effective strategic planning should give you the following:

A clear understanding of your customer acquisition costs

A good capacity to use data to inform decisions around pricing and product development

A clear understanding of your financial goals.