Today’s case study is the CEO of a USA-based company.

Her business caters to women in their 40s who are into Reiki and other energy healing and alternative medicine techniques.

She felt trapped by her dependence on her industry peers and their practice of promoting to each other’s patrons. She didn’t want others to sell to her community or share her base to them just so her company can maintain growth. She wanted to be independent without sacrificing sales.
Thus, she turned to Daryl for a marketing solution to give her freedom from external influences.

Objectives

•  Establish a profitable, fully automated paid advertising campaign to build her audience
•  Determine who are the company’s best customers
•  Attract new customers and turn them into the highest paying clients
•  Create a membership program for a stable income growth

What Daryl Urbanski Did 

•  Established a “golden path” for lead generation and client acquisition process from the first to the sixth purchase
•  Analyzed 20,000+ orders to determine who their best customers are, where they come from, and how they make their purchases
•  Set up a paid advertising campaign for the first step their best customers took and automatically sent the next promotions for the second, third, fourth, fifth, and sixth products at the appropriate time

Results

•  Turned one-time buyers into multi-buyers in a predictable way
•  Many people who bought one bought a second and third item. Immediate profit from paid ads was $212,484 but if we include back end sales we grew her business by almost 26% or $578,425.67
•  Produced a larger buyer base and enabled her to expand them without outside support

Why It Was Smart To Work With Daryl Urbanski
It was smart because he successfully helped her run a profitable paid ad campaign. The money she spent grew at least three times. She now has a larger list plus the ability to grow her list without any outside endorsement. She has a predictable way to turn first-time buyers into multi-buyers. She also has a clearer idea of who her target market is, who her best buyers are, and the multiple ways to reach them.

This has now become a cornerstone part of her business-enhancing every single big promotion she has done since then… with a bigger email list plus an understanding of how to use paid ads.

Another case study for today is the CEO of a company that offers online personal development courses. Catering to women who follow Deepak Chopra, the movie “The Secret,” and John Assaraf, he provides coaching on mindset, hypnosis, neuro-linguistic programming, and positive affirmations.

The company encountered a stumbling block: multiple attempts to launch a flagship product — a $20/month mindset membership—had failed. They found themselves on the verge of bankruptcy.

The CEO and his team had to do everything in their power to save the business. Either they go big or they go home penniless and insecure.

Objectives

•  Generate funds to keep the business moving forward.
•  Launch products that sell.
•  Market the brand.

What Daryl Urbanski Did

• Established a standard lead generation and client acquisition process using a six-hour webinar.
• Harnessed the company’s 50+ strategic partner promoters which earned the company approximately $550,000 from about 600 orders.
• Sold $997 one-time or $397 three-time payment plan, with around 50 percent of sales going to the partners.
• Gave a Contact Us number and assigned two phone sales reps to take inbound calls.
• Placed outbound calls to anyone who hit the order form during the broadcast or clicked to see the order form from a post-event email but didn’t purchase.
• Created split tests for each step of the process when the partners were promoting.
• Made A and B versions of registration pages, reminder emails, order forms—everything.
• Took the winning versions and then set them up to play as if live but on an automated basis.
• Set up the process to run from Sunday to Saturday each week, automatically.
• Ran the six-hour event on Saturdays.
• Sent multiple pieces of pre-event videos and homework materials via email to build excitement.
• Uploaded buyer emails to Facebook Ads and made a lookalike list.
• Created three ads with a $500 budget and ran them on Facebook to the lookalike audience of our 550+ buyers to register for the event “happening this week”.
•  Doubled the ad spending using the profit from the week before.

Results

• Earned $1.6 million in front-end sales (excluding back-end products and services sold).
• Made $7 million in sales in just under three years.
• Installed a massive income stream, including paid ads and customer service, requiring only three or four people to run it.
• Launched several other products under the new company brand.
  
  

Why It Was Smart To Work With Daryl Urbanski

It might be hard to believe how they got back on their feet and earned millions. But Daryl’s marketing strategy worked; this company is one of the many who swear by it.

There's an ocean of business coaches out there. So why me? Why am I the right partner to navigate the complexities of growing your business?

The choice becomes clear when you consider what sets me apart. Partnering with me opens the door to a unique blend of benefits other coaches cannot match. Here’s a deeper look into what makes our collaboration transformative

My approach is anchored in the real world. There’s no place here for strategies that remain untested in the crucible of actual business operations. My methodologies are forged from the fire of real challenges and victories. Each principle I advocate for is backed by real-life success stories. The businesses I coach for have seen exponential growth, reversed declining sales, or even averted imminent failure. I create long-term success, and I can also avert a supercritical meltdown.

Addressing surface symptoms without understanding underlying issues is a common shortfall in business coaching. My strategy differs in its comprehensiveness, offering a holistic assessment and intervention. By examining every facet of your business—from your marketing strategies and sales processes to your financial management and operational efficiency—I ensure no stone is left unturned. This approach means that I don’t provide temporary patches. I enact an overall enhancement of your business health.

Your business isn't a copy-paste job. It's a one-of-a-kind creation with its own set of challenges, opportunities, and dreams. When your business is as unique as it is, the generic playbook doesn't apply. I work hand-in-hand with you to uncover the secret sauce of your business. We'll dive deep to understand your specific needs and goals, then craft a bespoke roadmap aligning with your vision. This way, every decision you make is authentic and impactful. Each step you take propels you toward achieving your unique definition of success.

Short-term gains are important, but true success is measured by your business’s ability to sustain itself. I'm not here for a quick fix or a temporary boost. I'm here to help you build a business that endures the trial that so many fail: the test of time. I want to equip you with the tools, knowledge, and strategies you need to keep your business growing and thriving for years to come. When you partner with me, you're investing in two things: the present and the future. The present is the time for turnarounds and foundation building. The future is where your business is independent, ready to conquer anything that comes your way.

Going beyond the immediate empowers you to become the master of your destiny. It lets you build something truly remarkable that will weather generations.