In this fascinating interview, we converse with Dimitri Smirnov, the ingenious founder of Big Life Marketing. Dmitri Smirnov has revolutionized the field of digital advertising by blending mathematics and creativity to transform Google and YouTube ads into the dominant traffic sources for clients.
Dmitri Smirnov peel back the layers to his extraordinary approach, the conversation delves into the heart of optimizing paid ad performance, unearthing some unexpected titbits of wisdom. This invaluable content is tailored for marketers, digital advertisers, and business owners looking to harness the power of Google and YouTube ads. With Dmitri Smirnov as our guide, expect to take away crucial insights on how to leverage creativity, mathematics and technology to elevate your business's online presence.
Here are the reasons why you should listen to the full interview
- Learn how to turn Google and YouTube ads into your primary traffic sources.
- Discover the biggest pitfalls that people encounter when setting up their YouTube campaigns and how to avoid them.
- Understand the importance of creativity and patience in the world of digital ads, and how it's not as difficult as rocket science.
Resources:
- Big Life Marketing Website
- Google Ads
- You may connect Dmitri Smirnov on LinkedIn | Youtube
- YouTube Ads
- For more Informative Interviews Click Here
Interview Highlights
Understanding The Funnel on YouTube - Dmitri Smirnov
- Dimitri explains the adaptability within YouTube's ad targeting functionality.
- Discusses the influence of AI on broadening targeting strategies.
“With the advancement of AI, targeting is becoming more broad again. Because the algorithms are so good, it works better than ever.”
The Biggest Mistakes Made When Setting Up YouTube Campaigns
- Dimitri underscores the common mistake of expecting immediate results from YouTube ads.
- He advocates for patience and a willingness to experiment to find the winning formula.
"The biggest mistake you can make is expecting it to work on day one. The same ad can work for years and years and can have millions of impressions. Start small and just experiment, see what happens."
The Simplicity and Creativity of Marketing
- Dimitri simplifies the concept of marketing, likening it to daily life activities.
- Discusses the importance of creativity and maximizing what works while minimizing what doesn't.
"Marketing is so similar to everything that we do in life. Google Ads and YouTube ads and marketing at large is not rocket science. All it is is doing more of what works and less of what doesn't. There's no excuse for not being creative anymore."
Tools for YouTube Campaign Management
- Talks about the essential tools for managing YouTube campaigns, specifically editing tools.
- Emphasizes the need to continually address bottlenecks by installing the right tools.
“Anytime we come up with some kind of a bottleneck, we just plug it right in.” -Dmitri Smirnov
Connecting with Big Life Marketing
- Dmitri Smirnov invites people to find out more about Big Life Marketing and how his team helps businesses scale.
“If people want to learn more, where should they? Our goal is to become a profit center for the businesses that we work with.”
About Dmitri Smirnov
I’m a Google Ads Expert. I grew Big Life Marketing from a one-man band to a thriving company employing staff across the globe.Currently, when I’m not working, you can find me traveling with my family. The best advice I could give a fellow wanderlust would be to enjoy the seasons fully. If it is the summertime, head to the beaches. When winter descends, get yourself to the mountains. Now, I cannot recommend Turkey enough if you are traveling internationally. With so many different types of terrain in one country, there is something for everyone. Add in the vibrant and ancient history, and you will not be disappointed.