Daryl Urbanski and Dr. Adam Arnold discussed the significance of digital marketing for business growth, emphasizing the importance of understanding the latest trends and strategies. They also discussed the benefits of paid advertising and the need for a systematic approach to marketing. Additionally, they highlighted the significance of fostering a positive work environment for business success. Finally, they discussed the future of paid advertising and the importance of aligning business values with the ever-changing landscape.
Here are the reasons why you should listen to the full interview
- Learn how to cultivate the winning mindset prominent among successful clients.
- Discover the potential changes in Google and Facebook's marketing programs, and the emerging opportunities they present.
- Understand the power of Facebook groups and the growth opportunities they offer to businesses.
Resources
- Facebook advertising policies
- You may connect Dr Adam Arnold on LinkedIn | Facebook
- For more Informative Interviews Click Here
Interview Highlights
Marketing strategies with a former chiropractor turned digital marketing expert Dr. Adam Arnold
- Daryl Urbanski interviews Dr. Adam Arnold on digital marketing strategies.
- Daryl Urbanski interviews Mike Adams, a chiropractor turned entrepreneur, on his journey to help people through marketing.
Creating a successful back-end sales process for businesses
- Dr. Adam Arnold faces challenges in agency work due to inadequate sales processes.
- Daryl Urbanski and Dr. Adam Arnold discuss the importance of a back-end sales process in business.
- Dr. Adam Arnold trains staff on phone call scripting to convert leads into clients.
- Value of high-ticket items demonstrated on phone calls to overcome objections.
- Clients track results of phone calls and auction attendance through spreadsheets.
Using scripts and paid advertising for lead generation in business
- Daryl Urbanski and Dr. Adam discuss the importance of having a planned process for generating leads, rather than relying on a robotic script.
- Dr. Adam explains that people struggle with implementing systems and processes to capture and follow up on leads, and that it's not an easy thing for everyone to implement.
- Dr. Adam Arnold mentions problems with referral marketing, including lack of control and inconsistent leads.
- Dr. Adam Arnold suggests using paid advertising to scientifically generate leads and control the conversion process.
Marketing strategies and mindset for business growth.
- Daryl Urbanski highlights the importance of treating paid advertising like a sales rep, requiring time, energy, and effort to build.
- Daryl Urbanski highlights the importance of mindset and customer care in business growth.
Prioritizing team and customer happiness in business.
- Dr. Adam emphasizes the importance of having a happy team and customers.
- Dr. Adam believes that having control over who you work with is a reason why people start their own business.
- Daryl Urbanski emphasizes the importance of setting boundaries with customers.
- Dr. Adam Arnold agrees, noting that it's also freeing to stand up for oneself.
- Urbanski highlights the role of culture in shaping a business or organization.
Future of paid advertising, including potential removal of remarketing on Google and Facebook platforms
- Dr. Adam discusses the future of paid advertising, citing privacy concerns and potential removal of remarketing from platforms.
- Dr. Adam explains Remarketing: "If you've visited a website, and then see an ad pop up with what you were looking at, that's Remarketing."
- Opportunity for banner ads on specific demographic websites: "Creating a website with 100,000 pages to serve ads to a specific demographic."
Marketing strategies, including groups and remarketing
- Daryl Urbanski discusses the evolution of advertising, from renting lists to remarketing.
- Greg Davis' philosophy is that good ads make keywords irrelevant, focusing on demographics instead.
- Daryl Urbanski and Dr. Adam discuss Facebook groups' power and new features.
Facebook advertising best practices, including understanding customers and ad policies
- Daryl Urbanski and Dr. Adam discuss the importance of understanding the customer's problem before creating an ad.
- Dr. Adam Arnold recommends using Facebook's free training platform, Blueprint, to learn how to use the Facebook advertising platform.
- Facebook's advertising policies are strict and can result in account shutdowns.
Creating effective paid ad campaigns for businesses
- Daryl Urbanski suggests using market research to understand customers' pain points and create a profitable ad campaign.
- Lead ads on Facebook can generate leads between $8-$25 per industry.
Optimizing ads and landing pages for maximum conversions
- Daryl Urbanski explains that a lack of traffic or leads may indicate a problem with the ad or landing page.
- Dr. Adam suggests that the issue may be with the follow-up process or the entire funnel, rather than just the ad or landing page.
- Daryl Urbanski and Dr. Adam discuss the importance of testing elements of an ad, such as headline, offer, and image, to optimize conversions.
- Daryl Urbanski and Dr. Adam recommend using tools like Add Comparator to test multiple elements at once and get conclusive results more quickly.
Business growth strategies, including referrals, websites, events, and customer retention
- Dr. Adam emphasizes the importance of creating an offer that is valuable to potential clients, not just the business owner themselves.
- The four core pillars of a business are core, care, referrals, and website traffic, with each pillar being unique to every business.
- Dr. Adam identifies core pillars of business: events, referrals, onboarding, repeat buyers, and subscription revenue.
- Daryl Urbanski emphasizes importance of getting and keeping customers through various strategies.
Business growth and mastery with a focus on determination and focus
- Daryl Urbanski discusses mastery, persistence, and determination in various fields.
- Daryl laments the lack of grit and staying power in today's society.
- Daryl Urbanski emphasizes the importance of passion and meaning in life.
- Daryl encourages listeners to embrace the grind and continue learning.
- Dr. Adam appreciates the value of the insights shared and hopes listeners take notes.
- Dr. Adam Webb offers strategy sessions for business owners seeking help with profit maximization.
- Dr. Adam email address is Adam@profitmaximizer.com, and his website is Profit Maximiser Matched Betting System