Copywriting and salesmanship: two peas in a pod, two sides of the same coin. At their core, they're both about convincing people to take action. While they may seem like disparate fields, they're more related than you might think.

In this episode, Geb Vence joins us. He talks about salesmanship as an art of persuasion. It requires an intimate understanding of human psychology. He shares what you need to know about your audience.

Tune in and enjoy!

Here are three reasons why you should listen to the full episode:

1. Learn tips and techniques that can help you improve your marketing skills.
2. Increase your conversion rates and drive more sales.
3. Gain valuable knowledge and learn from some of the best in the industry.

Resources

• Geb Vence LinkedIn
• Geb Vence Facebook
• Geb Vence Youtube
• For more Informative Interviews Click Here

Episode Highlights

How Geb Vence Started in Online Marketing

• Geb Vence shares his journey from starting CrossFit to becoming a content writer. He focused on eSports.
• He was inspired by the community aspect of CrossFit and transitioned to coaching.
• During college, he started looking for a sideline. He found writing to be a viable option. He tried various types of writing before discovering content writing.
• He found his first big client, a gamer and streamer. His client wanted content for his website. With the earnings, he invested in a copywriting coach. He began marketing himself online.

Copywriting and Sales Copy with Geb Vence

• Geb Vence discusses the importance of copywriting in sales. It's the language of sales. It allows businesses to attract customers and persuade them to buy a product. 
• Persuasive copywriting was developed as a way to increase efficiency for traveling salesmen.
• He talks about how they started working with different clients on a project basi. He did this before transitioning to a monthly buyer for a more stable income.
• They expanded their niche from B2B to B2C and high-ticket entrepreneurs.

Salesmanship in Print

• Salesmanship and print refer to the use of written words to persuade customers to buy.
• Knowing the target audience's language and hot buttons is crucial in writing effective copies. It's essential to use the right language that the audience is used to.
• Mistakes that can be observed include not knowing the audience and writing an under copy.

Different Levels of Market Awareness

• The different levels of market awareness refer to the stages a customer goes through.
• There are five levels of awareness. Unaware of the problem. Aware of the problem but no solution. Aware of the problem and potential solutions. Considering a solution but unsure which one to choose. Aware of the solution and looking for the best deal.
• A key strategy is to understand the audience, their pain points, and communicate in their language.
• Mistakes to avoid include not knowing the audience, failing to build trust and value, using complicated language.

ChatGPT and the Future of Copywriting and Sales

• ChatGPT is a tool that can help speed up the creative process and increase productivity. It's not likely to make copywriters obsolete in the next 5-10 years.
• ChatGPT can be used to generate ideas and test frameworks for emails or ads. But a human touch is necessary to tailor the message to the audience.
• Copy and pasting from ChatGPT without adding any personal touch or unique angle is not valuable. It can lead to plagiarism issues.
• It is important to consider the audience and create a message that speaks to their needs and desires.

About Geb Vence

Geb Vence helps six and seven figure business owners develop ruthless results stripping campaigns. He's written in design marketing campaigns for various industries. It includes eSports, B2B coaches, info products, and nursing homes.

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