The conversation revolved around the future of mobile marketing, entrepreneurship, and scaling sales and marketing efforts. Daryl Urbanski and Brian Wong shared their insights on creating meaningful engagement between users, developers, and advertisers, and the importance of taking risks, pursuing passions, and maintaining a healthy work-life balance. They also discussed the challenges of starting and growing a business, delegating tasks, and scaling sales efforts, and shared their experiences on how to overcome these challenges. Daryl and Brian emphasized the need for creativity, alignment, and proactivity in finding solutions to common challenges.
Here are the Reasons Why You Should Listen to the Full Interview
Learn how to turn lack of knowledge into an opportunity to create a workable business model.
Discover the art of making doing business with your brand easier for your target audience.
Understand the importance of embracing youth as a strength in career progression.
Resources
- During the interview, Brian Wong mentioned his bestselling book "The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success".
- For more Informative Interviews Click Here.
Interview Highlights
Mobile advertising with entrepreneur Brian Wong
- Daryl Urbanski interviews Brian, a young entrepreneur recognized for his accomplishments.
- Brian Wong's company, Keep, has generated over $10 million in revenue through a rewards platform that targets achievement moments in mobile games and apps.
- Brian, at 18, received venture capital funding and is now recognized by Forbes and other publications as a leader in mobile advertising.
Entrepreneurship, mobile marketing, and business growth
- Brian Wong's parents were entrepreneurs, but they chose stable careers for stability and to raise a family in a new country.
- Brian took risks and pursued mobile marketing due to a confluence of design, marketing, and disappointment in mobile ads.
- Brian shares lessons learned from early stages of their company, including importance of co-founding unit and staff adaptability.
- Brian emphasizes the value of conservative valuations in early stage investing, citing their company's reasonably valued status as a benefit.
Building a company culture with a unique hiring process and emphasis on strengths.
- Brian Wong emphasizes the importance of a flat and horizontal organizational structure, allowing for flexibility and collaboration across teams.
- The company uses regular all-hands meetings and an exchange program to encourage communication and interaction between offices.
- Brian Wong discusses unique hiring process at their company, prioritizing unanimous decisions and third-party references.
- Brian emphasizes importance of focusing on strengths rather than weaknesses, with a "superpower" approach to hiring and team-building.
Delegation, focus on significant tasks, and overcoming challenges as an entrepreneur.
- Brian shares how they learned to delegate tasks effectively by recognizing what matters most and delegating the rest.
- Brian Wong emphasizes the importance of focusing on the significant few tasks that make the biggest impact, rather than the trivial many.
- Brian emphasizes the importance of focusing on a select few high-impact areas to drive success.
- Brian Wong prioritizes removing obstacles and accelerating revenue streams to achieve growth.
Scaling sales teams, incentive structures, and sales enablement
- Brian Wong shares creative strategies for efficient sales processes, including using a fake email address to reach partners.
- Daryl Urbanski discusses maintaining quality in sales reps and incentive structures with Brian Wong.
- Brian emphasizes the importance of sales enablement and providing effective materials for sales team.
Marketing strategies, focusing on moments-based marketing
- Daryl Urbanski discusses moments-based marketing, where rewards are given at opportune moments, rather than pushing ads.
- Brian emphasizes importance of win-win marketing alignment.
Marketing strategies and prioritizing client needs
- Daryl Urbanski likes the idea of marketing as a noble trade, helping people with cures for arthritis.
- Brian faces challenges in changing the game and industry, with open-mindedness and alignment with big companies.
- Brian emphasizes importance of meeting clients where they're at, tailoring marketing efforts to their needs and perspectives.
- Brian Wong highlights the value of making doing business with the company easy and seamless, citing examples like one-click upsells and Amazon's checkout process.
Entrepreneurship, challenges, and growth strategies
- Brian views challenges as opportunities for growth and learning, rather than obstacles to overcome.
- Brian advises starting entrepreneurs to reach out to potential customers through email or other means for feedback and support.
- Brian Wong discusses the importance of validating product ideas by asking potential customers for feedback.
- Brian Wong shares a success story of collaborating with a software company to develop a product that meets the needs of their admin team.
Work-life balance for entrepreneurs, emphasizing the importance of taking breaks and prioritizing self-care
- Brian emphasizes the importance of putting one's "all in" to avoid regrets in entrepreneurship.
- Brian Wong suggests taking micro vacations to maintain work-life balance.
Work-life balance and creativity through inspiration from various sources
- Elon Musk's work ethic is questioned, but there's no one-size-fits-all approach to success.
- Brian encourages seeking inspiration from various sources, including packaging, architecture, art, and travel.
Mobile marketing, habits, and long-term planning
- Daryl Urbanski emphasizes the importance of diligence in project management, avoiding the mistake of relying on others to move the needle.
- Brian highlights the value of focusing on one's superpower and removing obstacles to achieve success.
- Brian predicts mobile marketing will evolve into just "marketing" in 10 years, with intelligent experiences delivered through AI and services.
- Brian sees consumers' behaviors remaining relatively consistent, with a focus on short-term gains vs. long-term impact.
Mobile marketing and selling with an entrepreneur
- Brian discusses the importance of moments-based marketing in mobile commerce, citing examples from developing countries like Kenya.
- Brian and Daryl Urbanski discuss the challenges of selling products over mobile phones, including smaller screens and limited information conveyance.
- Brian emphasizes the importance of small, actionable steps in achieving success.
- Brian's book, "Keep KIPI," provides a simple and easy-to-implement framework for success.