Tyler Garnes and Daryl Urbanski discussed leveraging marketing automation tools to streamline processes and grow businesses. They emphasized identifying the right audience, implementing effective lead nurturing strategies, and leveraging Infusionsoft to scale operations. Daryl Urbanski joined the conversation to discuss the benefits of automation and Infusionsoft in saving time and money, handling large volumes of leads and sales, and achieving full potential with minimal staff.

Daryl Urbanski and Tyler Garns discussed common challenges faced by small businesses in marketing and sales, such as developing a strong team and messaging, and shared strategies for overcoming these challenges. They highlighted the importance of personalizing marketing messages and automating tasks to reach individual audience members, dedicating a budget for advertising, and adapting to new technologies.

Here’s why you should listen to the full interview

• Learn how to avoid common marketing and sales mistakes that small businesses make.

• Discover the power of automation and the ways it can be used for growth.

• Understand the importance of commitment and investment for sustained business development.

Resources

• Tyler Garns Infusionsoft
• MailChimp with Tyler Garns
• Course- Small Business Growth Strategies
• For more Informative Interviews Click Here

Interview Highlights

Tyler Garns Entrepreneurship, leadership, and skill development with a successful business owner

• Daryl Urbanski interviews Tyler Garns, marketing automation expert.
• Tyler grew Infusionsoft leads from 300 to 25,000 per month as director/VP of Marketing.
• Daryl Urbanski interviews Tyler about their entrepreneurial journey, from growing up with a father who taught them the value of hard work and initiative to starting their own business and overcoming initial struggles.
• Tyler credits their father's teachings and initiative for their success, emphasizing the importance of coming up with good ideas and executing them well in the business world.
• Tyler learned to become the "Speaker of the vision" at Infusionsoft elite forum program.
• Developed systems and processes for hiring, onboarding, and offboarding team members.

Leadership, vision, and culture with a focus on building a strong team

• Daryl Urbanski and Tyler discussed leadership and vision, emphasizing the importance of building a tribe of people aligned with the company's purpose and core values.
• Tyler shared how they led a team from 300 to 25,000 leads, highlighting the importance of culture and onboarding people who fit the company's vision.

Building a successful team, focusing on hiring, training, and developing processes

• Tyler emphasizes importance of team alignment, training, and process documentation to achieve big goals.
• Tyler and Daryl Urbanski discuss key metrics setup and internal system for tracking performance.
• The agency helps clients develop their marketing strategy and messaging by interviewing past customers and matching the client's voice in the copy.
• The agency's proprietary process involves reviewing the client's existing content and adjusting the copy to match their tone.

Marketing and sales strategies for small businesses, focusing on personalization and automation

• Tyler Clients make mistakes like not nurturing lists, building relations, and automating processes.
• Tyler Focus on personalized communication, sales processes, and pipeline management.
• Daryl Urbanski and Tyler Garns discuss personalizing marketing messages through automation and behavioral segmentation.
• Tyler Garns emphasizes the importance of integrating SMS and personalizing follow-up messages based on individual behaviors.

Automating household tasks and dedicating a budget for advertising to grow a business

• Daryl Urbanski and Tyler Garns discuss automating tasks at home, including flower delivery and scavenger hunts driven by email.
• Tyler mentions using Infusionsoft for automation, and Daryl Urbanski jokes about creating a dating service for guys with personalized flowers and cards.
• Dedication to advertising budget is key to success Tyler Garns
• Commitment to time, energy, and money necessary for growth Tyler Garns

Marketing strategies for business growth

• Businesses often struggle to create a strong, compelling message that grows organically.
• Daryl Urbanski emphasizes the importance of paid media for business growth.

Advertising strategies for small businesses

• Daryl Urbanski and Tyler discuss the future of email marketing and the importance of adapting to new mediums.
• Tyler emphasizes the need to understand the most relevant medium for communicating with clients and staying personalized.
• Tyler Dedicate budget to paid media, test & optimize monthly.
• Tyler Scientifically test every month, adjust strategy as needed.
• Tyler Consistently try new approaches, track ROI, improve results.

Leadership, selling, and marketing automation for small businesses

• Tyler emphasized the importance of leadership and selling skills for success.
• Tyler is excited about their current projects and vision, which they shared with the interviewer.
• Tyler Our purpose is to help small businesses succeed with Infusionsoft.
• Tyler We aim to help 10,000 small businesses achieve marketing automation results.

Automation and scaling with Infusionsoft, with a focus on the Success Lab and its benefits

• Tyler explains the Success Lab, a system for implementing Infusionsoft, and how it creates consistency and standards for campaign implementation.
• The Success Lab offers weekly workshops and open office hours for members to get hands-on help with Infusionsoft at a fraction of the cost.
• Daryl Urbanski recommends Tyler for professionalism and quality work.
• Tyler offers consultations for Infusionsoft users and non-users.
• Automation can save time and money, and handle large volumes of leads and sales.
• Daryl Urbanski thanks Tyler for time and shares valuable insights
• Tyler appreciates the opportunity and shares lessons learned

You Can Also Follow Us On