Daryl Urbanski and Nicholas Kusmich discussed the importance of understanding the audience's psychology and behavior in creating contextually relevant ads to maximize advertising ROI. Daryl emphasized the need for a strategic approach to Facebook advertising, focusing on lead generation and relationship-building, while Nicholas highlighted his proprietary methodology. 

Later, Daryl and Nicholas Kusmich discussed the importance of identifying and specializing in a specific niche to stand out in the market and attract the right clients. Finally, Daryl and Nicholas discussed the need to shift the focus from external measures of success to providing value and serving people, prioritizing customer service and problem-solving in business.

Reasons to Listen to the Full Interview

• Learn how to optimize advertising expenditure by prioritizing higher price points.

• Discover strategies that build businesses, transcending mere tactical selling tactics on Facebook.

• Understand the essence of Facebook as a platform for lead generation and relationship cultivation before commencing sales.

Resources

1.  Nicholas Kusmich Website
2. You may Connect Nicholas Kusmich on LinkedIn | Instagram
3. You may Connect Nicholas Kusmich on X | Youtube | Facebook
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Interview Highlights

Facebook advertising with high ROI

• Daryl Urbanski interviews Nicholas Kusmich on Facebook advertising strategies.
• Nicholas Kusmich started accidentally doing online advertising by mistake.
• Nicholas's success with Facebook advertising led to specializing in the platform.
• Nicholas's story resonates with listeners who struggle with authority figures.

Why Facebook advertising isn't profitable for most people, with insights on specialization and understanding the platform

• Nicholas realized he couldn't be a guru at all things, so he focused on Facebook advertising and became profitable.
• Nicholas changed his talk on the spot to focus on Facebook advertising and became known as a "Facebook ninja."
• Daryl Urbanski and Nicholas Kusmich discuss why Facebook advertising isn't working for many people, despite its potential.
• Nicholas highlights the gap between understanding Facebook as a social media platform and using it for advertising, leading to failed campaigns.

Using paid advertising for business growth with a focus on testing and calculated budgets

• Nicholas suggests testing offers on controlled budgets before spending money on paid traffic.
• Daryl Urbanski emphasizes the importance of paid advertising for businesses.
• Claude Hopkins and David Ogilvy advocate for treating paid advertising like a sales rep.

Using paid media for lead generation and testing effectiveness

• Daryl Urbanski and a client generated millions of dollars using paid media to reach customers quickly and efficiently.
• Paid media separates the men from the boys, according to Urbanski, who has helped clients achieve success with this approach.
• Daryl Urbanski recommends starting small when testing a new offer on Facebook, spending $20 per day to quickly identify potential winners or losers.
• Nicholas Kusmich advises against throwing a large ad budget at once and instead suggests making quick decisions about turning off losers and letting winners run within 12-24 hours.

Facebook advertising strategies and tactics, including high-volume, low-margin vs. high-ticket products and understanding social behavior

• Nicholas Kusmich discusses the importance of having a high-quality product and a well-thought-out marketing strategy to succeed in Facebook advertising.
• Daryl Urbanski shares his personal experience of overcoming challenges and figuring out key aspects of Facebook advertising on his own journey.
• Nicholas emphasizes importance of strategy over tactics in Facebook marketing.

Using Facebook for lead generation and building a platform before making a sale

• Daryl Urbanski and Nicholas Kusmich discuss Facebook marketing strategies, emphasizing lead generation and platform building.
• Nicholas advises using Facebook to reach audience, build platform, and build know-like-trust relationships before making a sale.

Marketing mindset and providing value without expecting returns

• Daryl Urbanski emphasizes the importance of building relationships with customers through consistent communication and offering value.
• Bird's quote on the purpose of business being to locate, turn into customers, and make them friends is relevant to Facebook marketing.
• Daryl Urbanski emphasizes the importance of providing value without expecting anything in return.
• Nicholas highlights the mindset shift of giving value without attachments to outcomes.

Common mistakes in business, including lack of customer engagement and poor negotiation skills

• Daryl Urbanski emphasizes the importance of serving people and solving problems in business.
• He identifies common mistakes made by clients, including failing to engage with customers and prioritizing ROI over serving others.

Facebook advertising strategies and the importance of understanding the platform and its metrics

• Daryl Urbanski highlights common mistakes in Facebook advertising, such as treating it like a gamble rather than a calculated investment.
• He emphasizes the importance of understanding Facebook's fundamentals and approaching advertising with a metrics-driven mindset.
• Focus on serving people, not just making money.
• Forget tactics, remember humanity in entrepreneurship.
• Automate tasks, enjoy lifestyle, help others.

Marketing ethics and innovation in the online paid media industry

• Daryl Urbanski and Nicholas Kusmich discuss the importance of providing results for customers and the ethical considerations of marketing.
• Nicholas Kusmich believes that marketers have a moral obligation to provide results for customers, while Daryl Urbanski agrees but also acknowledges the challenges of targeting specific audiences.

Marketing strategies, focusing on strengths, and limiting information consumption

• Doubling down on strengths, forgetting weaknesses.
• Experimenting with virtual reality ads, potential for interactivity.
• Nicholas chooses to focus on strengths, not weaknesses, to achieve goals.
• Eliminating information consumption helps Nicholas get focused and achieve success.

Finding success without following societal expectations

• Daryl Urbanski shares tips on how to succeed in business, emphasizing the importance of experience and sincerity in marketing.
• Nicholas Kusmich reflects on the conversation and mentions potential topics for further discussion, including the importance of authenticity in business.
• Nicholas Kusmich questioned the narrative of constant growth and success, realizing that there are other options for a fulfilling life.
• Nicholas Kusmich wants people to create their own story and narrative, rather than living up to the expectations of others.

Using Facebook ads for business growth

• Daryl Urbanski shares his strategy for living his ideal life, including following a daily routine and prioritizing work.
• Nicholas Kuzmich provides tips for reaching out to him, including visiting his website nicholaskusmich.com.
• Nicholas Kusmich shares valuable insights on using Facebook to grow businesses.
• Listeners can access a 40-minute training on Facebook marketing through Nick's blog.

About Nicholas Kusmich

At 17 years old, I was 'forced' into "entrepreneurship" and be the primary breadwinner for my family.

My father has his 2nd stoke (which didn't allow him to work anymore) and my mother, because of language barriers, couldn't get a job.

I tried (and failed) at almost everything (selling Cutco knives, Network Marketing, stuff envelopes, and taking surveys) until I came across "Internet Marketing".

I just happened to be in the right place at the right time and was one of the first people who advertised on Facebook (now META). 

The rest, as they say, is history.

I am the guy behind some of the highest campaign ROIs in the world. 

Marketers Lie, Numbers Don’t:

98,209 Business Training Leads in 12 Days

1,163.5% Coaching ROI

$1.3M+ Health Revenue in 22 Days

1656.34% Health Supplements ROI in 14 Days

$3,228,259.39 Information Product Revenue in 27 Days

2,054.86% Live Event ROI

 12,063.2% SAAS ROI

I've had the privilege to work with many household names like: Joe Polish, Josh Asaraf, Dean Graziosi, Traffic & Funnels, Rich Schefren, Russ Ruffino, Todd Herman, Ryan Levesque, Shanda Sumpter, Robin Sharma, Ryan Holiday, T Harv Ecker, Brian Rose, The Truth About Cancer, Grace Lever, JJ Virgin, Jon Benson, Mastin Kipp, Dollar Beard Club, The Neuro Hacker Collective and so many more.

Few Quotes

• “Nicholas is the total package when it comes to Facebook Advertising. He's an industry leader” - Ryan Deiss
• “How many people would you trust with your credit card to spend $10,000 per day to get you customers and make you money? I trust Nicholas because he has made me millions”- Todd Herman

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