The “Magic” of the Zero Dollar Ad Budget with Kurt Frankenberg

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The conversation revolved around strategies for local businesses to improve their online visibility without relying on technical SEO skills. Daryl Urbanski and Kurt Frankenberg emphasized the importance of leveraging simple tools like Facebook and cell phones to create content that targets specific keywords and appeals to existing customers. They also discussed the significance of keyword research and getting in front of potential customers. Additional tips included using http://UBL.org to get listed on satellite maps and understanding what people are looking for to improve online visibility.

Here are the reasons why you should listen to the full interview

  • Learn how to tactfully utilize Google to identify your key competitors and envisage your position within the industry.
  • Discover the efficiency of the 80-20 rule in SEO, a tool to maximize output while minimizing effort.
  • Understand the power of your customer's language and how catering to their wants can skyrocket your ranking and profitability.

Resources

Interview Highlights

Kurt Frankenberg: Entrepreneurship, business ownership, and marketing strategies

  • Daryl Urbanski interviews Kurt Frankenberg on advertising-free business success.
  • Kurt Frankenberg shared their entrepreneurial journey, starting with multilevel marketing at 16 and later owning multiple businesses.
  • Kurt Frankenberg discussed their experience with multilevel marketing, mentioning the pros and cons of the industry.
  • Kurt Frankenberg shares their experience starting a martial arts studio and later working as a salesperson for a lawn care company.

Marketing strategies for a lawn care business

  • Daryl Urbanski shares his entrepreneurial journey, from martial arts instruction to lawn care and aeration business ownership.
  • Daryl Urbanski emphasizes the importance of fundamentals in martial arts and business, regardless of skill level.
  • Daryl Urbanski interviews Kurt  about their marketing journey, including the "laser shotgun theory" and targeting areas with retired people who value DIY lawn care.
  • Kurt shares how they adapted their marketing approach based on their understanding of their target audience and their preferences.
  • Kurt Frankenberg found more jobs by targeting a specific neighborhood with flyers.

Marketing strategies for small businesses, focusing on the importance of being on the first page of Google

  • Daryl Urbanski used mass media to gain visibility, then focused on a neighborhood to provide lawn care services.
  • Kurt found profitable niche by mining the neighborhood and building relationships with residents.
  • Kurt reflects on their past marketing mistakes, including throwing money at ineffective advertising methods.
  • Kurt Frankenberg learned how to get on Google page one for free, and it's important for both SEO and social media visibility.

Using Facebook and Google for business marketing

  • Kurt Frankenberg discusses how people used to find businesses through word of mouth or Yellow Pages, but now use Google and Facebook to find local businesses.
  • Keyword research shows that people search for specific business names and local areas, such as "karate for kids in Monument Colorado".
  • Kurt discusses using keyword research to improve search engine rankings for their business.
  • Kurt emphasizes the importance of asking customers for feedback on their keyword strategy.

Using Facebook to dominate local search engines by creating keyword-focused pages with less than 100 likes

  • Daryl Urbanski discusses using Facebook to promote a martial arts school in Monument, Colorado, with simple tools and minimal tech knowledge.
  • Kurt uses Facebook page to rank high on Google search results, leveraging the power of social proof and local SEO.
  • Kurt Frankenberg created a Facebook page for a local construction company, Seamless Gutters in El Dorado, Arkansas, and gained page one rankings for the company's targeted keywords.
  • The Facebook page has less than 100 likes but has helped the company dominate locally on Google search engines and map listings.
  • Kurt highlights the importance of understanding competitors in local SEO, including those who are not direct competitors but generate leads through user-generated content.
  • Kurt Frankenberg emphasizes the value of having a presence on platforms like Yelp, even if they don't pay for advertising, and encourages others to ask for reviews on their profile.

SEO strategies for small businesses

  • Daryl Urbanski and Kurt discuss the importance of understanding which keywords to rank for in SEO.
  • Kurt suggests using the 80/20 rule to prioritize keywords based on search volume and relevance to customers.
  • Keyword research and optimization are crucial for businesses to rank higher on Google.

Digital marketing strategies for small businesses

  • Kurt shares their experience with charging $4,000 for SEO services to local business owners.
  • Daryl Urbanski and Kurt discuss frustration with competitors serving worse customers while investing more in marketing.

SEO strategies for small businesses, including creating a Facebook page and repurposing content

  • Daryl Urbanski and Kurt discuss the importance of education and knowledge in business success.
  • Daryl Urbanski and Kurt discuss optimizing Google rankings by creating content with targeted keywords and using various platforms like YouTube, blogs, and social media.
  • Kurt shares their favorite shortcut for local businesses: creating an Alignable profile and filling it out to improve visibility on Google search results.

Leveraging other people's resources for SEO success

  • Daryl Urbanski and Kurt discuss the importance of leveraging other people's resources, such as websites and knowledge, to improve SEO rankings.
  • Daryl offers a course for those interested in learning how to do this at a high level and train their staff or others, with Kurt Frankenberg mentioning the value of hitchhiking on more knowledgeable and financed entities.
  • Kurt discusses local SEO strategies for small businesses.

Using keywords to attract local customers and generate leads for businesses, both online and offline

  • Kurt discussed the importance of targeting the right keywords for SEO and shared their experience with accidentally finding a profitable keyword.
  • Kurt Frankenberg and Daryl Urbanski discussed the benefits of networking and masterminding, with Kurt expressing gratitude for the opportunity to share their ideas and learn from others.
  • Daryl Urbanski discusses local businesses and their online presence.
  • Ireland is a surprising country with high search volume for a podcast.

SEO strategies for small businesses

  • Daryl Urbanski and Kurt discuss the power of knowledge and how it can make a significant difference in a business's success.
  • Kurt shares an idea to use Google Trends to find more professionals to help, promising to put them on page one of Google for results-based payment.
  • Kurt shared tips on how to get listed on GPS maps for minimal cost.
  • Daryl Urbanski mentioned a service called UBL that can help distribute business listings on GPS maps.
  • Daryl Urbanski highlights the importance of building meaningful relationships and learning from others.
  • Kurt is encouraged to reach out to Daryl and build a friendship, as well as implement new ideas in his business.

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