The conversation revolved around automation, marketing strategies, and business growth. Micah Mitchell and Daryl Urbanski discussed the importance of keeping things simple and practical when it comes to marketing efforts, and emphasized the value of setting boundaries and not overpaying for services. They also highlighted the significance of creating a scalable business model with multiple revenue streams, and shared their experiences with productizing consulting services and licensing products for membership sites. Additionally, speakers discussed the importance of legal contracts in protecting business transactions and re-reading books for personal and professional growth. Finally, they shared their insights on building and managing a high-performing team, emphasizing the importance of hiring the right people and creating a strong culture.
Here are the reasons why you should listen to the full interview
- Learn how to navigate through complications that can obstruct business growth.
- Discover the significance of legal education in protecting and furthering business interests.
- Understand the key metrics for tracking and measuring business development.
Resources
- Thinking Fast and Slow by Daniel Kahneman
- Follow Micah on LinkedIN
- For more Informative Interviews Click Here.
Interview Highlights
Balancing consulting and creating products for long-term success
- Challenged with balancing helping others with building own business.
- Struggles with prioritizing own business growth over helping clients.
- Daryl Urbanski struggles with balancing consulting and creating products, while Micah has found success in creating a mix of consulting, software, and info products.
- Micah Mitchell's approach involves using consulting to stay sharp and make better info products, while also creating a software product as a long-term container for everything.
Creating a successful membership site using a licensed product
- Offering variety of products, with core software as a service and recurring income.
- Focusing on creating a membership site, Memberium, for long-term income.
- Micah licenses a WordPress plugin for Infusionsoft membership sites from a credible developer, Dave Bullock.
- Micah Mitchell partners with Dave to market and support the plugin, offering a valuable upsell opportunity.
Legal contracts and their importance in business
- Daryl Urbanski learned the importance of legal intelligence in business after publishing other people's products.
- Daryl Urbanski felt a milestone was achieved when understanding the legality of business and studying it.
- Daryl Urbanski was advised to study real estate law to understand contracts better.
- Micah Mitchell found a legal template service that helped them create a royalty agreement.
Overcomplicating business strategies and the importance of simple mechanisms
- Micah Mitchell emphasizes legal importance for business success.
- Overcomplicating marketing strategies hinders business growth.
Simplifying marketing tracking using affiliate links and Google Analytics
- Daryl Urbanski recommends sending simple, clear email campaigns instead of complex segmented sequences for new businesses.
- Micah Mitchell prioritizes simplicity in tracking, using Google Analytics and affiliate links for most metrics.
Tracking affiliate marketing data with simplicity in mind
- Daryl Urbanski suggests using a simple affiliate tracking system, such as Infusionsoft or an affiliate tracking software, to track leads and sales.
- Micah agrees, recommending a baseline of tracking using a single affiliate link with an ad code variable, but adding more advanced tracking methods only if necessary.
- Daryl Urbanski: Collecting less data can simplify validation and reduce errors.
- Focusing on product improvement instead of advanced analytics can lead to better results.
Books for personal development and business growth
- Daryl Urbanski mentions Ken McCarthy as a "godfather of Internet Marketing" and discusses the importance of a gifted product.
- Micah recommends classic personal development books like "Rich Dad, Poor Dad" and "Thinking Grow Rich," as well as autobiographies like Benjamin Franklin's and Napoleon's.
- Micah Mitchell recommends reading books multiple times to fully absorb their lessons.
- Micah is currently reading "Winning" by Jack Welch, finding it original and helpful in building a sustainable company.
Hiring and team building for business success
- Daryl Urbanski discusses the importance of hiring slowly and firing quickly, citing a quote by Bruce Lee.
- Micah shares their experience with hiring, emphasizing the importance of technical skills over people skills, and using a group interview to evaluate candidates.
- Micah highlights the importance of hiring the right people, as they can make or break a business.
- Micah Mitchell regrets not taking the time to find a more skilled marketing person, resulting in missed opportunities.
Hiring and culture building with a focus on passion and excitement
- Passionate individuals with a genuine interest in the product are prioritized in hiring decisions.
- Micah received valuable advice from a millionaire coach, Laura Langemeier, during a 30-minute call.
Overcoming obstacles and finding success through simple habits like creating content
- Micah Mitchell learned to stop giving free advice and start charging for services after receiving valuable financial advice from a mentor.
- The mentor's simple lessons about finance helped the speaker overcome a limiting belief and grow their consulting business.
- Micah emphasizes the importance of duplicating efforts through recording, which has helped them succeed.
- Micah credits making little content videos as a key habit that has given them a "pretty easy ride" and allowed them to rebuild after mistakes.
Creating and selling digital products, including a new course on Rockefeller habits
- Daryl Urbanski and Micah Mitchell discuss the importance of recording and organizing content to use for marketing and product development.
- Micah describes their workflow for recording, editing, and publishing content, taking longer to ensure everything is done properly.
- Micah Mitchell excited to release more content on Rockefeller habits, an integrated approach to business planning.
- Micah plans to productize high-value consulting service for infusion users, offering it at a low price point.
Using Infusionsoft to streamline business operations and increase efficiency with Micah Mitchell
- Daryl Urbanski values the system for setting clear goals and breaking them down into manageable tasks.
- Daryl Urbanski sees the potential for exponential growth by helping other business owners use the system.
- Daryl Urbanski recommends visiting Mastery Training Services - Online Training, Courses and Webinars for information on their courses and products, including the upcoming Rockefeller program.
Business strategies and goals with a focus on quarterly planning and execution
- Daryl Urbanski and Micah Mitchell discuss the launch of a new business strategy tool, http://Mastery.com , which will be available in late December to early January.
- Daryl Urbanski expresses excitement about the tool's potential to streamline business operations and provide a unifying vision for the company.
- Daryl Urbanski encourages listeners to extract valuable insights from the interview and share their stories.
- Daryl Urbanski invites listeners to reach out for help overcoming challenges and building their dreams.