Entrepreneurial Thinking For The Modern World with Rica Ruth Alexandra Serenio

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Rica Ruth Alexandra Serenio, CEO of Sarangani Petro Oil Corporation, discussed her journey from consulting to leading a sustainable energy company. Her father's real estate and oil exploration business inspired her. Serenio revived the company in 2022, focusing on natural gas as a bridge fuel for the Philippines' transition to net zero. She emphasized the importance of capacity building and collaboration with technical partners. Serenio highlighted the challenges of working with government entities and the need for a balanced approach to energy production. She advocated for sustainable energy solutions to support economic growth and improve quality of life.

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Episode Highlights

Rica Ruth Alexandra Serenio's Background and Early Career

  • Daryl introduces Rica, highlighting her experience in technology project management and global diplomacy.
  • Rica shares that her father founded the company in the real estate industry in the Philippines, which later shifted to oil and gas exploration.
  • After her father's passing in 2015, the company stopped operations until 2022 when she was approached to revive it.
  • Rica discusses her initial hesitation and the push to revive the company for the greater good, emphasizing the importance of sustainable energy.

Family Business and Entrepreneurial Journey

  • Rica explains that her parents were entrepreneurs, and she learned business management and marketing through their experiences.
  • She initially planned to work in a big corporation but was drawn into consulting and tech, which led her to her current role.
  • Rica highlights her experience with government-to-government projects, including a rice import cost reduction project in the Philippines.
  • She emphasizes the strategic and creative aspects of her work, comparing it to her previous experience in digital marketing.

Challenges and Lessons in Business and Government Collaboration

  • Rica shares insights on common mistakes in marketing, such as focusing on lead generation without proper follow-up processes.
  • She discusses the importance of capacity building and understanding internal processes before implementing solutions.
  • Rica explains the challenges of working with the government, including red tape and the need for patience and participation from the private sector.
  • She highlights the importance of integrating business processes with government regulations and the role of the private sector in guiding government actions.

Current Projects and Vision for the Future

  • Rica describes her current role as CEO of Sarangani Petro Oil Corporation, focusing on oil and gas exploration in the Philippines.
  • She explains the potential of natural gas as a bridge fuel in the transition to net zero and the company's ambitious project to capitalize on this potential.
  • Rica emphasizes the importance of collaboration with technical partners and investors in achieving the company's goals.
  • She discusses the broader impact of affordable and reliable energy on the Philippine economy, including attracting foreign investors and improving infrastructure.

Energy Sources and the Future of Energy

  • Daryl and Rica Ruth discuss the future of energy sources, with Rica Ruth emphasizing the need for a pragmatic approach to net zero goals.

  • They explore the limitations of renewable energy sources like solar and wind, highlighting the need for stable energy sources.
  • Rica Ruthexplains the role of natural gas in providing a stable energy source and its potential to lower energy costs.
  • They discuss the broader implications of energy sources on economic growth and the need for innovative solutions to address energy challenges.

Environmental Concerns and Technological Innovations

  • Rica Ruth and Daryl discuss the environmental impact of energy sources, including the role of natural gas in reducing emissions.
  • They explore the potential for technological innovations to improve the sustainability of energy production and consumption.
  • Rica Ruth emphasizes the importance of consumer awareness and the role of media in educating the public about energy issues.
  • They highlight the need for a balanced approach to energy production, considering both environmental and economic factors.

Personal Reflections and Final Thoughts

  • Rica Ruth shares her personal journey and the lessons she has learned in her career, emphasizing the importance of curiosity and adaptability.

  • She discusses the role of systems thinking in managing complex projects and the need for agility in responding to changes.

  • Daryl and Rica Ruth reflect on the broader implications of energy policy and the importance of collaboration in achieving sustainable energy goals.

  • They conclude with a discussion on the importance of continue

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Daryl Urbanski – Business Growth Strategist & High-Performance Coach

Daryl Urbanski is a business strategist, entrepreneur, and host of the Best Business Podcast, known for helping businesses scale 7-figure revenue streams using evidence-based marketing, automation, and sales optimization. With $50,000+ in research and 400+ expert interviews, he identified the 8 Critical Business Habits that drive success.

As the founder of BestBusinessCoach.ca, Daryl helps entrepreneurs master lead generation, high-performance habits, and automated sales systems—turning struggling businesses into profitable, scalable enterprises. His work has generated millions in revenue and has been featured on top industry platforms.

 Expertise: Business Growth, Sales, Marketing Automation, Leadership
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