Shirley Ng, Senior Vice President of Expressions, Inc., shares her experience driving growth and revolutionizing retail practices. She shares insights on growing and scaling physical retail stores, focusing on entrepreneurs, business leaders, and individuals interested in retail. Shirley's unique perspective helps businesses adapt to the changing retail landscape and pivot to success.

Here are the reasons why you should listen to the full interview

  • Learn how to identify trends and predict the future of brick-and-mortar retail in an e-commerce dominated era.
  • Discover strategies to leverage database marketing and loyalty programs to drive traffic to your retail stores.
  • Understand the dynamics of establishing a successful supply chain for stores in both urban and remote locations.

Resources

  1. You can reach out to Shirley via her email - shng@expressions.com.ph
  2. For more Informative Interviews click here.

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Interview Highlights:

Shirley Ng: The Future of Brick-and-Mortar Stores

  • Shirley opines that physical shopping experience is far from over despite the surge in e-commerce. The challenge for retailers, however, is adapting their strategies to fit an evolving customer base.
  • Speculating on malls' fate, Shirley envisions a transformation rather than a decline. They will likely be more experiential in the future.

"The brick and mortar experience will not totally go away. We just need to transform the experience." - Shirley Ng

Shirley Ng: Leveraging Database Marketing in Retail

  • Expressions Inc. uses targeted database marketing and an ongoing loyalty program to attract customers and encourage repeated patronage.
  • The brand is focused on consolidating various customer insights, working with a dedicated team to leverage such data optimally.

"Our power lies in understanding our customers, our team, and how to blend both effectively," - Shirley Ng

Handling Logistics and Supply in Remote Locations 

  • Shirley highlights that strategic distribution is integral in catering to stores in remote locations. Expressions Inc. does this while hosting multiple brands.

"Almost your power is distribution. We carry many different brands to cater to a wide range of customers."

Building Win-Win Relationships

  • Understanding customers and staff members are key in building healthy relationships, according to Shirley.
  • She suggests conducting interviews and periodic feedback sessions to gauge the expectations and performance of both groups.

"It's really important that you try to understand what the customers want; it's a two-way street." - Shirley Ng

Contacting Shirley Ng

  • Shirley invites individuals to reach out to her via email..

"Expressions says it's really about taking care of its people to take care of the business." - Shirley Ng

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