The conversation revolved around strategies for established entrepreneurs to achieve success in marketing and expansion. Dustin Mathews emphasized creating marketplace frenzy, generating multiple seven-figure profits, and understanding the target market. Daryl Urbanski highlighted the importance of strategic alliances, creating a unique value proposition, and building a strong brand. Daryl and Dustin emphasized the importance of taking action and delegating tasks to achieve expansion goals. The conversation also touched on overcoming fear of public speaking, the challenges of business and personal growth, and the value of innovation and continuous learning in business. Daryl and Dustin shared their personal experiences and insights on how to overcome obstacles and achieve success in business.
Here are the Reasons Why You Should Listen to the Full Interview
Learn how to utilize the strategy of constant open-looping to capture and maintain your audience's attention.
Discover the importance of structuring your content into simple steps or processes, and how to use storytelling and case studies to validate a process of success.
Understand the importance of consistency in your message delivery whether in public speaking or webinars, and how to inspire your audience to take instant action.
Resources
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Interview Highlights
Dustin Mathews: Overcoming public speaking fears and building a successful speaking business
- Dustin shares cutting-edge marketing strategies on the podcast.
- Daryl Urbanski faced public speaking fear in high school and college.
- Daryl found a loophole to escape a required college class, then co-founded Speaking Empire with Dave.
- Dustin and Dave teach speakers how to sell from stage and webinars.
Overcoming fears and milestones in business with a focus on public speaking
- Daryl Urbanski and Dustin discuss the Shakespearean nature of business, where strengths can become weaknesses and vice versa.
- Dustin Mathews shares how he got started in business by reading Rich Dad, Poor Dad and finding a mentor in Dave Van, who taught him how to buy a house and work for free in exchange for learning the real estate industry.
- Dustin Mathews shared a personal growth lesson of overcoming fear of public speaking and going on to own their own business.
- Dustin credited their mentor Dave with helping them develop their gift of gab and stage presence.
- At 21, Dustin was nervous about closing a deal with Dave, but he delivered the presentation with passion and energy.
- Dustin's success in the presentation led to a promotion and him taking charge of a marketplace.
Reframing nervousness and mindset for success
- Reframe nervousness as excitement and adrenaline to perform better.
- Daryl Urbanski emphasizes the importance of mindset in physical performance, citing the Marines' "rule of 30%" concept.
- Urbanski shares his personal experience in martial arts, where he's seen individuals lose fights before the match even begins due to poor mindset.
The importance of starting with a clear offer in any presentation or webinar
- Dustin emphasizes the importance of preparation and energy in both onstage and webinar presentations.
- Common mistakes in webinar and onstage presentations include lack of preparation and not adapting to the audience.
- Dustin emphasizes importance of having a clear offer in mind when creating content.
- End goal should be to inspire and challenge audience to take action.
- Linking all content together towards a clear offer is crucial for success.
Marketing strategies, including open loops and processes
- The most important thing in copywriting is understanding the customer's perspective and empathizing with them.
- Open looping is a strategy used in infomercials and sales pitches to grab the audience's attention by repeating the same message in different ways.
- Dustin explains the concept of "open loops" in storytelling, highlighting their ability to capture audience attention.
- Dustin Mathews encourages listeners to create a unique process or methodology, giving it a name to sell it to others.
Common mistakes in presentations, emphasizing the importance of proof and storytelling
- Dustin Mathews shares personal story of success to validate principles
- Dustin encourages use of case studies to prove points
Public speaking, sales, and marketing strategies
- Dustin shared how they overcame initial fears of public speaking, found a mentor, and committed to a path of learning and growth.
- Dustin emphasized the importance of engagement, taking action, and having a clear offer in place for audiences, starting with the end goal in mind.
- Dustin Mathews shares success story of client who lost $337,000 in weight loss product sales.
- Dustin emphasizes importance of case studies over testimonials in sales.
- Dustin Mathews explains how case studies help prospects relate to success stories.
Innovation and learning from other industries to stay ahead in business
- Daryl Urbanski emphasizes the importance of being a student and looking for ideas in different niches.
- Dustin highlights the value of applying ideas from other industries to one's own marketing efforts.
- Innovation starts when you combine different ideas and industries.
- Sharing technology and ideas through cross-pollination leads to innovation.
Growing a business quickly through relationships and providing value
- Daryl Urbanski shares his strategy for rapid business growth: build relationships with influencers and provide value to their audiences.
- Urbanski built his businesses by leveraging the audiences of others, starting with real estate investor clubs and foreclosures service.
Building a business through strategic alliances and maximizing opportunities for growth
- Daryl Urbanski: Buy, borrow, or build traffic, but don't rely on one method.
- Building an audience through strategic alliances can generate leads consistently.
- Adding value before asking for help is crucial for success.
- Dustin Mathews emphasizes importance of marketing before and after speaking gigs.
- Opportunities for impact are limited, so maximize them with creative strategies.
Speaking industry tips, including building relationships and overcoming pushback
- Daryl Urbanski shared his business model for targeting trade associations and their conferences.
- Daryl built relationships by publishing articles and advertising in their journals and newsletters before the event.
- Daryl Urbanski emphasizes the importance of practicing and overcoming pushback when sharing ideas.
- Urbanski predicts a future where presentations and webinars become more personalized and interactive.
Storytelling, marketing, and expanding business globally
- Dustin Mathews emphasizes the importance of storytelling and communication in any industry, regardless of technological advancements.
- Dustin Mathews highlights the growing international market and the need for effective communication across cultures.
- Dustin Mathews shares tips on expanding business internationally, citing demand for English-speaking Americans in overseas markets.
- Daryl Urbanski highlights the importance of adapting products/services for international markets, using software as a service company as a case study.
Competing with oneself in business, with strategies for success
- Daryl Urbanski shared strategies for increasing revenue, including creating a new website and competing with oneself in the same market.
- Dustin agreed that there are actionable ideas and strategies in the interview, and thanked Daryl for dedicating time to the conversation.
- Daryl Urbanski invites listeners to take action and implement lessons learned from the interview.
- Daryl Urbanski encourages listeners to reach out and interact with him for personalized help.