Unlocking Revenue With Email and Sms Marketing with Dave Miz

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Dave Miz, founder and CEO of The Email Experience, shared his journey from designing websites in the early 2000s to building a successful email and SMS marketing agency. His six-part system focuses on deep audits, customer journey overhauls, and perpetual optimization. Dave emphasized the importance of adapting to market changes, such as the rise of AI and social media, and the necessity of multiple products for sustained success. He highlighted common email marketing mistakes, including incomplete automations and improper list segmentation. Dave also stressed the importance of building an audience and producing consistent, valuable content to drive sales and engagement.

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Episode Highlights

Dave Miz Journey into Marketing

  • Daryl Urbanski introduces Dave Miz, founder and CEO of The Email Experience, a leading email and SMS marketing agency.
  • Dave Miz shares his entry into marketing, starting with a Google search on "how to make money on the internet" around 2000-2001.
  • Dave describes his initial experiences with online forums like Anthony Blake Forum and Warrior Forum, and his transition from sales to web design.
  • He recounts his struggle to sell websites for $197 each, leading to a turning point when he received a significant project from Armin Morin.

Early Challenges and Breakthroughs

  • Dave Miz details his experience with Armin Morin, who needed 13 websites designed, leading to his first substantial income.
  • He describes the challenges of coding and the learning process, including a particularly difficult HTML issue.
  • Dave attended Armin Morin's seminar, which was a pivotal moment, leading to him creating business cards and attending the event.
  • At the seminar, Dave was noticed by Armin Morin, who recommended him to the audience, resulting in a flood of business cards being taken.

Transition to Dating Products and First Success

  • Dave Miz shares his experience with online dating, becoming proficient and helping friends, which led to an interview with Evan Pagan's Double Your Dating.
  • Despite the interview being released without his knowledge, Dave quickly created a web page to capture opt-ins, building a list of 17,800 people.
  • He describes the process of creating a product, including making 50 videos in two days and burning them on DVDs for fulfillment.
  • Dave launched the product for $97, selling 398 copies in the first week, generating $39,000 in sales, and realizing the power of his newfound skill.

Balancing Business with Personal Life

  • Dave Miz discusses the impact of his father's stage four cancer diagnosis, which shifted his focus from business to spending time with his father.
  • He reflects on the balance between personal responsibilities and business success, emphasizing the importance of family during challenging times.
  • Dave's mother's breast cancer diagnosis further influenced his priorities, allowing him to spend time with her and manage her treatment.
  • He shares the long-term success of his product, generating $3 million over 13 years, and the importance of automation in maintaining the business.

Advice for Aspiring Marketers

  • Dave Miz advises finding one's frequency, whether it's writing, video, podcasting, or other forms of content creation, to build a successful marketing strategy.
  • He emphasizes the importance of following one's passion and adapting to market trends, such as the current interest in AI.
  • Dave highlights the need for multiple products to avoid audience fatigue and maintain engagement, especially for businesses with single product offerings.
  • He stresses the importance of realistic expectations and understanding the limitations of different business models.

Common Mistakes in Email and SMS Marketing

  • Dave Miz identifies common mistakes in email marketing, such as incomplete automations, poor campaign quality, and spam issues.
  • He explains the importance of proper list segmentation and avoiding over-reliance on specific segments, which can lead to missed opportunities.
  • Dave discusses the underutilization of SMS marketing, noting its potential as a cost-effective channel with compliance considerations.
  • He advises on the importance of using lists correctly, ensuring that all subscribers have the opportunity to engage and remain active.

Building and Maintaining Engagement

  • Dave Miz emphasizes the need for multiple products to avoid audience fatigue and maintain engagement, especially for businesses with single product offerings.
  • He advises on the importance of realistic expectations and understanding the limitations of different business models.
  • Dave highlights the role of content in building trust and goodwill, and the importance of producing valuable content consistently.
  • He discusses the impact of social media on building audiences and the need for content that resonates with the right people.

Adapting to Market Changes

  • Dave Miz shares his experience of adapting to changes in the market, such as the shift from long sales pages to video sales letters.
  • He reflects on the importance of building goodwill and trust through social media, which has changed the dynamics of selling.
  • Dave discusses the role of content in maintaining engagement and the need for consistent production of valuable content.
  • He emphasizes the importance of adapting to new tools and technologies, such as AI, to stay relevant and competitive.

The Future of Email and SMS Marketing

  • Dave Miz predicts the continued growth of email and SMS marketing, driven by advancements in AI and the need for businesses to adapt to changing market conditions.
  • He highlights the importance of building an audience and maintaining engagement through content and social media.
  • Dave discusses the potential of new channels, such as TikTok, and the need for businesses to explore different platforms to reach their audience.
  • He emphasizes the importance of staying informed and adapting to new trends to remain successful in the industry.

Final Thoughts and Contact Information

  • Daryl Urbanski thanks Dave Miz for sharing his insights and experiences, and asks if there is anything else he should have asked.
  • Dave Miz confirms that they covered all important topics and expresses his appreciation for the opportunity to share his knowledge.
  • Daryl provides information on how to connect with Dave Miz and The Email Experience, including the agency website and social media handles.
  • Dave encourages listeners to visit the website and connect with him on social media for further insights and potential collaboration.

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