Matt Kesby, founder of Go Team and Multiply Tech, discussed his journey from working in his parents' fish and chip shop to building dynamic offshore teams across seven countries. He emphasized the importance of agility and critical thinking in entrepreneurship, predicting that AI will enhance individual productivity by 5-20 times within five years. Kesby highlighted the need for businesses to adopt AI for tasks like lead generation, using AI agents to streamline processes and improve efficiency. He also stressed the importance of continuous learning and collaboration to navigate the evolving AI landscape effectively.
Resources:
- You may connect Matt Kesby on LinkedIn
- You may connect on Go Team and Multiply Tech Site
- For more Informative Interviews Click Here.
Episode Highlights
Matt Kesby's Background and Early Entrepreneurial Ventures
- Daryl Urbanski introduces Matt Kesby, highlighting his achievements and experience in AI and people outsourcing.
- Matt Kesby shares his background, growing up behind his parents' fish and chip shop in Brisbane, Australia, and the work ethic he learned from it.
- Matt recounts his earliest entrepreneurial ventures, such as selling screen-printed T-shirts for a school event and the challenges faced as a young entrepreneur.
- Matt discusses the importance of naivety in young entrepreneurs and how it drives innovation and iteration.
Challenges and Lessons in Entrepreneurship
- Matt Kesby reflects on the challenges of entrepreneurship, including financial stress and the importance of people and technology in business.
- He emphasizes the need for a culture of execution within organizations, where most people do the most important things consistently.
- Matt shares a personal anecdote about gamifying daily habits with his girlfriend to illustrate the importance of consistency and excellence.
- He discusses the role of habits and behaviors in shaping organizational culture and the importance of changing human behavior for success.
The Role of AI and Automation in Business
- Matt Kesby explains the gap between individual AI adoption and enterprise AI adoption and the need for a new paradigm of innovation and agility.
- He introduces the concept of "innovator's culture" and the importance of critical thinking and agility in today's rapidly changing business environment.
- Matt discusses the three types of goals: outcome, process, and performance, and how they relate to achieving success in business.
- He highlights the importance of aligning team behaviors and habits with business goals to create a culture of execution.
Skills and Traits for Future Entrepreneurs
- Matt Kesby identifies agility and critical thinking as essential traits for future entrepreneurs, emphasizing the need for adaptability and holistic problem-solving.
- He discusses the convergence of roles in various industries due to new enabling technologies and the importance of having multiple skill sets.
- Matt shares insights from the World Economic Forum's report on job disruption and the need for upskilling and knowledge sharing within organizations.
- He emphasizes the role of entrepreneurs in educating and upskilling their teams to navigate the changing job market.
The Impact of AI on Workforce and Business Models
- Matt Kesby predicts that within five to ten years, individual output will be significantly enhanced by AI agents, enabling knowledge workers to deliver 5-20 times more.
- He discusses the potential for AI to create new jobs and the need for massive upskilling and re-education of the workforce.
- Matt highlights the importance of personal drive and creativity in adding value beyond what AI can offer.
- He shares examples of how AI is already transforming various industries, from marketing to cybersecurity, and the need for businesses to adapt.
The Future of Work and Education
- Matt Kesby discusses the importance of education in preparing the workforce for the AI-driven future, including the integration of AI education in schools and universities.
- Matt Kesby emphasizes the need for just-in-time learning and the role of business in adopting new technologies and strategies.
- Matt shares examples of how AI is being used in education to improve learning outcomes and the potential for AI to revolutionize the education system.
- He highlights the importance of continuous learning and adaptation for individuals and organizations to thrive in the AI-driven future.
Practical Use Cases for AI in Business
- Matt provides practical use cases for AI in marketing, such as generating leads, creating content, and managing social media campaigns.
- He explains how AI can automate various steps in the marketing process, from identifying ideal customer profiles to creating and publishing content.
- Matt Kesby discusses the benefits of using AI to improve efficiency and consistency in marketing efforts, even for small businesses.
- He shares examples of how AI is being used in other business functions, such as customer service and operations, to enhance productivity and quality.
The Role of AI in Enhancing Human Potential
- Matt emphasizes the importance of human creativity and personal drive in complementing AI capabilities.
- He discusses the potential for AI to free up human time and effort for more creative and strategic tasks, enhancing overall productivity.
- Matt Kesby shares examples of how AI is being used to support human decision-making and improve business outcomes.
- He highlights the need for businesses to adopt a balanced approach to AI, leveraging its capabilities while maintaining a focus on human values and ethics.
The Importance of Strategic Thinking and Planning
- Matt Kesby advises businesses to start with clear goals and a strategic plan before implementing AI solutions.
- He emphasizes the importance of understanding the current state of the business and identifying areas for improvement.
- Matt discusses the need for businesses to adapt their strategies and processes to leverage AI effectively.
- He shares examples of how businesses can use AI to achieve their goals, from improving customer acquisition to enhancing operational efficiency.
Final Thoughts and Resources
- Matt Kesby encourages businesses to adopt a team-based approach to AI adoption, leveraging the collective expertise and creativity of their teams.
- Matt Kesby highlights the importance of continuous learning and innovation in the AI-driven future.
- Matt shares information about his new book, "Untangling the AI Overwhelm," and the Multiply Tech Academy, which provides resources and training on AI and automation.
- Matt Kesby concludes by emphasizing the need for businesses to stay agile and adaptive in the rapidly changing AI landscape.