Daryl Urbanski discuss the importance of creating a strategic Planning for small businesses. They emphasize the need to attract traffic, collect contact information, and follow up with leads. They highlight various marketing strategies, including email promotions, podcast episodes, joint venture partnerships, press releases, Facebook Lives, in-person events, paid ads, and social media promos. Urbanski stresses the importance of offering multiple touchpoints and staying in touch with potential customers to build trust and encourage sales.
Here are the reasons why you should listen to the full interview
- Learn how to draft a unique marketing strategy targeting your explicit business needs.
- Discover how small business marketing dynamics differ from those of established entities.
- Understand the significance of 'AIDA' (Attention, Interest, Desire, and Action) in your marketing trajectory.
Resources
Interview Highlights
Strategic Planning: Importance of a Tailored Marketing Plan
- Understand why one-size-fits-all marketing strategies are ineffective for small businesses.
- Learn about the critical components that make a successful marketing plan.
- Discover key tips to build targeted marketing efforts.
Quote: "An effective marketing plan for small businesses is not about using a template, rather it is about integrating the business objectives with the customers' needs."
Strategic Planning: Differences Between Small and Big Business Marketing
- Grasp why big business marketing strategies don't necessarily apply to small businesses.
- Discover the advantages small businesses have over their bigger counterparts in marketing.
- Understand the importance of customer connection in small business marketing.
Quote: "In small businesses, building a personal brand and creating deep connections with customers can help in creating loyal customers for a lifetime."
Strategic Planning:The AIDA framework in Marketing
- Dive deep into the significance of Attention, Interest, Desire, and Action.
- Realize how AIDA can drive traffic and turn prospects into actual customers.
- Learn practical tips to apply AIDA to your marketing strategy effectively.
Quote: "In the realm of marketing, the sequence of: Grab Attention, Ignite Interest, Stir up Desire, and Initiate Action, is a proven formula for success."
Creating a marketing plan for small businesses.
- Daryl Urbanski provides examples of a marketing plan for a small business, including email promotions, podcast episodes, and in-person events.
- He emphasizes the importance of attracting traffic and getting people's attention through various marketing strategies.
- Daryl Urbanski outlines a step-by-step process for creating a marketing plan.
- He emphasizes the importance of tracking traffic, collecting contact info, and following up with leads.
