Daryl Urbanski and Justin Brooke discussed the integration of machine learning and algorithms in online marketing, emphasizing the importance of adapting to the rapidly evolving landscape. They highlighted the potential of AI-powered marketing and personalized approaches, while acknowledging the fears surrounding AI's impact on jobs. 

They also explored the capabilities of AI writing tools, such as GPT-3 and PL-540, and envisioned a future where advertising campaigns can be created and distributed automatically with AI-powered technology. Additionally, they discussed the significant changes in marketing strategies due to the rise of digital technologies, emphasizing the importance of providing the best possible customer experience and leveraging machine learning to improve marketing efficiency.

Marketing strategies, storytelling, and ad campaigns

• Justin emphasizes the importance of having a "creative library" of marketing assets for rapid deployment across different channels.
• Justin: Marketing is about telling a compelling story, not just selling a product.
• Machine learning split tests ads to find the best combination for maximum conversion.
• Daryl Urbanski and Justin discuss Twitter and Google AdWords, with Daryl initially preferring Twitter ads but later shifting focus to Google due to its versatility and targeting capabilities.

Market research, customer personas, and market mapping for online ad agency success

• Justin highlights Google's intent-based traffic as a key advantage, citing higher quality and room for growth.
• Daryl Urbanski agrees, noting that Google offers better traffic and more opportunities for expansion.
• Daryl Urbanski and Justin discuss the importance of market research for creating effective ads.
• They recommend using empathy maps and interviewing existing clients for valuable insights.
• Justin emphasizes the importance of understanding customer persona, empathy map, and market map for business success.
• Justin believes that knowing competitors' strategies, pricing, and messaging is crucial for differentiation and success in the market.

Using machine learning and AI to improve marketing efforts

• Daryl Urbanski discusses the importance of understanding customers' thoughts, feelings, and life situations to create effective marketing strategies.
• Urbanski emphasizes the power of using customer persona research and empathy maps to connect with customers and create products that meet their needs.
• Daryl Urbanski: Invest time, money into modular copy, AI-powered asset library.
• Justin: Use machine learning to improve website, customer avatar, empathy map, market map.

AI tools for writing, including GPT-3 and new iteration PL-540

• Justin discuss AI tools like Jarvis,
  P.ai — Creative Analytics with AI , and GPT-3 for generating content, with new iteration GPT-4 emerging.
• Justin: Writing 10,000 blog posts/hour could make one skilled.
• GPT-3 is like iPhone 1, while PL-540 is like iPhone 5/6, with potential for rapid advancement.

Leveraging AI tools for content creation and marketing

• Daryl Urbanski and Justin discuss the importance of understanding customer problems and leveraging the machine to solve them.
• They emphasize the need for emotional thinking, processing, and analyzing, as the machine cannot do it for them.
• Justin: Realized audience wanted Facebook ad agency, not general ad agency.
• Daryl Urbanski: Focus on excellence, customer service, and quality control in AI-powered content creation.
• Justin wants to build a billion-dollar education company, aiming for 500 million in revenue.
• Justin sees AI as a tool for creating new courses and blog posts, making their job easier.

Future of advertising, expertise, and preparation for abundance

• Justin discusses the future of content creation, mentioning the potential for machines to create expert content.
• Justin and Daryl Urbanski discuss the importance of building a moat of protection around one's family and assets.
• Daryl Urbanski and Justin discuss the importance of being prepared for a potential shutdown of society, with Justin emphasizing the need for abundance and self-sufficiency.
• Justin offers a free resource for listeners to learn more about preparation and programming, with the option to upgrade to a paid course for $20.

Future of marketing with AI, automation, and altruism

• Justin imagines a future where Google can predict ad success with statistical significance.
• Google Assistant creates ad campaigns based on user's preferences after a simple voice command.
• Justin predicts future of marketing: automation, live streaming, and altruism.
• Excellence in delivery is key to success, according to Justin.
• Finding purpose and connecting with customers is crucial for businesses, Justin argues.

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