Are you tired of spinning your wheels trying to figure out how to grow your online business? Look no further! "Grow, Thrive, Succeed: The Ultimate Guide to Online Business Best Practices" has got you covered.

In this episode, Liana Ling joins us. She talks about social media marketing and email campaigns. This guide is packed with practical tips and tricks to help you take your online business to the next level.

So grab your favorite beverage, kick back, and get ready to transform your business with our ultimate guide.

Here are three reasons why you should listen to the full episode:

1. Gain insights from Liana Ling.
2. Learn actionable strategies to boost your online business growth.
3. Stay ahead of the online business industry.

Resources

• Connect with Liana Ling on LinkedIn
• Check out Liana Ling podcast ‘Be On The Elevator Pitch’
• Get industry tips from Lead Generation Queen
• For more Informative Interviews Click Here.

Episode Highlights

How Liana Ling Started

• Liana talks about her background as an entrepreneur and how it was not typical for someone in her family to pursue entrepreneurship.
• She comes from a middle-class family and was raised to believe that a traditional career path is the way to go.
• She became a lawyer but realized that she was actually a frustrated entrepreneur who wanted to disrupt things in corporate America.
• After returning from maternity leave, she was made redundant and realized that her identity as a lawyer was entwined with her career.
• She gave herself permission to be an entrepreneur and bought a franchise to start her journey.
• She learned a lot of skills from the franchise, including sales coaching, and eventually outgrow it.
• She loves being an entrepreneur because it allows her to talk to and learn from other entrepreneurs.
• Liana still enjoys being a lawyer but feels that her life really started when she became an entrepreneur.

The Greatest Challenges Liana Faced

• Liana bought a franchise and got two clients even before attending the first training session
• She sold services like SEO, PPC, and website design, but was in over her head and didn't know exactly how to deliver them
• Liana didn't set expectations with her clients and didn't ask certain questions in the beginning
• She hung on to those clients for years, which was a big challenge for her
• Liana eventually started working with ideal clients who energized her, and it took her years to let go of her previous clients
• She lost opportunities by spending all her time trying to figure out how to fulfill her previous clients' needs.

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How Liana Worked with Ideal Clients

• Liana wanted to master lead generation, sales, and entrepreneurship.
• She did training including Tony Robbins' UPW and Business Mastery, and Michael Port's Book Yourself Solid program.
• Michael Port's teachings about having a red valuable policy and not trying to please everybody resonated with Liana.
• Her sales coach taught her that perfectionism sets a low standard and she shouldn't try to please everyone.
• Liana now only works with ideal clients, rather than accepting anyone who will pay.

What Liana Recommends to Someone Starting Out

• Liana recommends setting up a Red Velvet policy for ideal clients based on the characteristics of people you do your best work with.
• In the beginning, you can make your rope loose and take on clients who may not fit perfectly.
• It's important to avoid taking on less than ideal clients to avoid leaving money on the table and missing out on better opportunities.

Starting Out in Lead Generation

• Liana suggests choosing two or three high-impact lead generation techniques that can be done consistently every day for those who are starting out with lead generation.
• She recommends a systematic way of reaching out to the network, posting short videos on all platforms, and picking something that gets one in direct contact with their ideal client, such as a podcast or networking locally.
• Liana created a podcast called "Be On the Elevator Pitch" to get her foot in the door for a sales call by using it as a way to find out more about her clients.

About Liana Ling

Liana Ling is an entrepreneur and business consultant with over 25 years of experience in sales, marketing, and business development. She has worked with companies of all sizes and across a range of industries, helping them to achieve their goals through effective lead generation strategies. Liana is also the founder of the Lead Generation Queen, a platform that provides training and resources for individuals and businesses looking to improve their lead generation efforts. She is a sought-after speaker and has been featured in numerous media outlets for her expertise in sales and marketing.

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