In this enlightening interview, we are honored to host Jaslyin Qiyu, a revered authority in brand marketing and communications, now founder of Mad About Marketing Consulting. Why should people listen to her ? Through her expertise, Jaslyin equips businesses to grapple with the ever-evolving digital transformations, elucidating how optimal usage of data analytics can propel business strategies to the next level.
This insightful interview is a treasure trove for anyone looking to acquaint themselves with brand building, digital adoption, and customer experience management. As the audience, you're in for an enriching session where you can unlock ways to leverage the power of AI and reshape your marketing strategies without losing your workforce.
Here Are The Reasons Why You Should Listen to the Full Interview
- Learn how to strike the balance between technological implementation and problem-solving in marketing.
- Discover how to channel your marketing strategies with a humane touch, focusing on solving your customers' problems rather than just minting money.
- Understand the art and science of building your strategic plan around the problem you are trying to solve for your users.
Resources
- LinkedIn (Jaslyin Qiyu's preferred communication platform)
- Jaslyin Qiyu's Mad About Marketing
- For more Informative Interviews Click Here.
Interview Highlights
Embracing AI in Marketing and the Workforce Implication with Jaslyin Qiyu
- Shedding light on how AI can help businesses thrive and survive
- Discussing the myth and fears surrounding AI and job losses
Quote: "Talking about understanding how AI works is dangerous, but no one's really losing their job."
The Yin and Yang of Profitability and Problem Solving
- Delineating the mistake of prioritizing profitability over problem-solving
- Discussing how understanding customers' voice is core to successful marketing
Quote: "A lot of mistakes that companies make is that they create something just for making money."
Constructing a Strategic Plan: Who, What, and Why
- The importance of identifying and solving problems
- Understanding customers, their needs, and devising a strategic plan
Quote: "You have to create your strategic plan around the problem you are identifying."
The Role of Skill and Execution for Success
- Discussing the paradox of skill and ability versus success
- Emphasis on sticking to the fundamentals and strategic execution
Quote: "It's about execution and sticking to the fundamentals, trying not to get kicked, run away."