Daryl Urbanski and Sam Bell discussed their experiences in leveraging digital marketing strategies to optimize profits. They emphasized the importance of understanding the digital marketing landscape, staying up-to-date with the latest trends, and adapting to new technologies. They also discussed strategies for scaling and growing a business successfully, including setting clear goals, understanding human psychology, and prioritizing ethical marketing. Additionally, they touched on the interplay between technology and human nature, and the need to maintain a human-centered approach to business and life.

Resources

• You may connect Sam Bell on his website
• You may follow Sam Bell on LinkedIN
• For more Informative Interviews Click Here.

Episode Highlights

Digital marketing strategies for real estate investors.

• Sam Bell III shares his journey from IT administration to internet marketing success.
• Daryl Urbanski optimized websites and videos to attract out-of-town buyers during slowdown in local market.
• Urbanski partnered with Colin Egbert to sell $2M worth of virtual investing product from 2008-2011.

Starting and scaling a real estate education business using Google and Facebook ads.

• Sam Bell built a software platform for REO investing, transitioned to consulting, and expanded to other platforms.
• Sam Bell prefers starting with Facebook ads due to faster results, despite lower lead quality compared to Google.

Creating a sales funnel for a $5,000 coaching offer using paid ads and data-driven strategies.

• Daryl Urbanski outlines a process for creating a sales funnel based on an offer's price point and goals.
• He prioritizes removing friction and using data to filter quality in the sales process.
• Sam Bell outlines a multi-step process for creating and launching Facebook ad campaigns, including targeting specific audiences and optimizing for lead generation.
• Sam Bell uses a combination of demographic, psychographic, and lookalike audiences to create targeted campaigns, leveraging data from various sources.

Paid ad strategies for high-ticket offers, including data gathering, optimization, and friction introduction.

• Sam Bell plans to gather data, optimize ads, and introduce friction to improve sales quality.
• Sam Bell: Lifetime customer value should be at least $3,000 for low-end offers.
• Sam Bell: Biggest mistake is launching ads without establishing target KPIs or CAC.

Using Facebook ads for marketing, with a focus on video remarketing funnels.

• Sam Bell discusses customer acquisition cost and target revenue for the month, aiming to acquire 10 customers at $5,000 each and spend at least $2,000 to acquire each customer.
• Sam Bell calculates the daily budget and number of book calls needed to hit the target revenue, aiming to schedule at least 5 book calls per day and spend $133 per call.
• Sam Bell suggests starting with soft content and video ads for new offers to build an audience.
• Daryl Urbanski explains video remarketing funnels on Facebook, targeting people based on video ad engagement.
• Daryl Urbanski explains how to create a target audience based on video content consumption.
• Sam agrees and adds that building a retargeting list is crucial for direct ads.

Marketing strategies for small businesses, including Facebook and Google ads, and the importance of testing and scaling.

• Daryl Urbanski and Sam Bell discuss common mistakes people make when creating paid ad funnels, including not having a plan and offering a product that doesn't solve a problem.
• Sam Bell emphasizes the importance of testing ideas in the marketplace and creating a minimal viable offer to see how people respond.
• Daryl Urbanski and Sam Bell discuss scaling a business, with Daryl emphasizing the importance of maximizing one platform before moving on to others.
• Sam Bell cautions against scaling too quickly, highlighting the need for infrastructure and support as the business grows.

Entrepreneurship, business growth, with Sam Bell

• Oprah's endorsement could crash businesses, revealing vulnerabilities in scaling.
• Daryl Urbanski discusses the dynamic nature of running a business, including unexpected challenges and responsibilities beyond lead sales and fulfillment.
• Sam Bell emphasizes the importance of clarity on life goals when building a business, as they can dictate the type of business and priorities.

Selling digital products and using paid ads, with tips on educating oneself and avoiding common mistakes

• Sam Bell advises taking time to educate oneself on ad creation and management before outsourcing or hiring an agency.
• Daryl Urbanski agrees, emphasizing the importance of understanding the business owner's role in selling their product or service.
• Daryl Urbanski and Sam Bell discuss subscription-based apps and their true value in data monetization.

Successful Facebook and Instagram marketing strategies, including reading Terms of Service, crafting effective messaging, and building a strong team

• Successful clients prioritize reading Terms of Service and crafting messaging that resonates with customers without violating rules.
• Best businesses have a clear understanding of their metrics and KPIs, and prioritize organic growth in addition to paid ads.
• Successful businesses have a good team in place, both internally and externally, and collaborate with outside partners when needed.

Future of marketing with AI, human nature, and adaptability

• AI will improve messaging and creative output by understanding human psychology and emotions.
• Daryl Urbanski discusses AI's potential impact on society, focusing on human nature and ethical considerations.
• Daryl and Sam discuss adopting new technologies to streamline business processes and improve results.

Navigating the "silent war" between big tech and alternative health voices, with tips for ethical marketing and success

• Urbanski discusses the ongoing battle between big tech and those trying to share information, impacting clients and profiteers.
• Sam: Marketing evolves with consumer awareness, ethical execution important.
• Sam encourages listeners to take one actionable step from the conversation to apply to their business or life.

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