Clayton Bates and Daryl Urbanski shared their experiences and insights on turning side hustles into successful businesses. They emphasized the importance of learning how to build a website, setting clear goals, and providing value to clients. Daryl and Clayton discussed the significance of self-belief, authenticity, and trust-building strategies in marketing, including showcasing genuine customer reviews and images. They highlighted the importance of prioritizing the feelings and experiences of customers, and demonstrated expertise and credibility through awards, reviews, and certifications. Overall, the conversation provided valuable insights and practical tips for entrepreneurs looking to grow their businesses.

Resources

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Episode Highlights

Entrepreneurship, marketing, and sales with a focus on e-commerce

• Clayton Bates shares his journey from collectibles to Shopify expert, helping turn clicks into customers.
• Daryl Urbanski sold thousands of drinks from a vending machine in high school, earning more than at a full-time job.
• Urbanski learned website design after building his own Shopify website, saving money and gaining valuable skills.

Overcoming struggles and achieving success through perseverance and providing value to others

• Clayton nearly gave up on his business but received a lifeline from Shopify, which asked him to be an expert.
• Clayton dedication to helping others on the Shopify Community Forum led to Shopify reaching out to him, saving his business.
• Clayton Bates shares his journey from struggling to make ends meet to becoming a successful Shopify expert.
• Clayton Bates credits his success to providing value and helping others, and recommends the same approach to those starting out or struggling.

Setting and achieving financial goals through belief in oneself and engagement in a supportive community

• Daryl Urbanski shares his success story with setting financial goals and believing in himself to achieve them.
• Daryl Urbanski emphasizes the importance of setting goals that are slightly out of reach but achievable, and how it can help build momentum and confidence.
• Daryl Urbanski shared his journey of building Shopify stores and engaging in the Shopify community, demonstrating the importance of having a clear why and aligning goals with one's passions.
• Daryl Urbanski's passion for helping others and his belief in himself were key factors in his success, highlighting the interplay between mindset and action in achieving goals.

Website design and marketing strategies for e-commerce businesses

• Clayton offers free video audits and builds/rebuilds websites, with community building as a new focus.
• Clayton highlights importance of website elements, including traffic, flow, images, homepage, product page, site navigation, checkout, and mobile friendliness.
• Clayton Bates notes that sites selling over $1,000 products may require a different approach, such as a call to action, to optimize their Shopify store.
• Clayton mentions that building trust with customers is crucial for selling high-ticket products (HTPs) and that reviews, photos, and branding are key factors in establishing trust.
• Clayton Bates suggests that using images that look professional and branded can help build trust with customers and increase the chances of selling HTPs.

Building an online presence through SEO, social media, and paid ads

• Clayton explains why traffic quality matters: irrelevant traffic can lead to low conversions.
• Daryl Urbanski highlights the importance of matching traffic with the site's purpose, citing an example of a fashion brand ranking for a knee pain keyword.
• Instagram growth is slow and consistent, with 1000 followers providing basic income and 10,000 followers leading to life-changing income.
• Clayton discusses challenges with building a profitable following on social media.

Email marketing importance for Shopify stores, with tips on consistency and refunds

• Clayton suggests email marketing is important for Shopify stores, especially when they reach a certain level of growth.
• Consistent email marketing helps improve retention and adds fresh blood to the system.
• Consistency and time management are key to success for top Shopify store owners.

Optimizing websites for maximum conversions through testing and analysis

• Daryl Urbanski advises focusing on delivering results for clients, rather than worrying about low-hanging fruit like website updates.
• Clayton in the UK doubled their revenue from £1 million to £3 million after rebuilding their website, highlighting the potential for lost income from outdated websites.
• Daryl Urbanski shares examples of how split testing can improve website performance.

Online marketing, website optimization, and the future of technology

• Daryl Urbanski shares his success story of going from 12 sales per month to 7 sales per day by optimizing his website and marketing strategy.
• Clayton reveals that they tested their website and found that their staff could better optimize it for sales, leading to increased revenue.
• Clayton shares their experience of rebuilding their website and seeing a significant increase in leads.
• Clayton Bates is uncertain about the future of technology, but believes humans will always find a way to evolve and adapt.

Using AI in marketing and optimizing website homepages

• Daryl Urbanski and Clayton discuss the potential benefits of AI in business, including increased productivity and efficiency.
• They also discuss the limitations of AI and the importance of upskilling and evolving in the face of technological advancements.
• Daryl Urbanski highlights the importance of the homepage, citing its high visibility and potential to convert visitors.
• Clayton emphasizes the need to make it easy for visitors to find what they're looking for on the homepage, with clear calls-to-action and visual cues.

Optimizing e-commerce websites for conversions

• Clayton suggests structuring homepage with trust-building elements (reviews, story, image) to increase conversions.
• Clayton Bates advises against leading with most expensive product on homepage, instead opting for a "good feeling" first impression.
• Clayton emphasizes the importance of product descriptions, recommending at least one paragraph, a heading, and bullet points as a minimum.
• Sites making millions of dollars a year have one paragraph product descriptions but invest heavily in high-quality images (up to $100,000 per year).

Building trust with potential clients through reviews, awards, certifications, and authenticity

• Clayton discussed the importance of reviews and certification in selling products and services.
• Clayton shared insights on why people buy from others, including the impact of reviews and the power of showing rather than telling.
• Clayton Bates discusses importance of awards and reviews in building credibility and trust with potential clients.
• Clayton highlights the impact of podcast appearances and video content on their business, citing increased credibility and lead generation.
• Clayton Bates emphasizes the importance of being authentic and genuine in building trust and rapport with clients.
• Clayton shares how being themselves and showing their personality through photos and videos has helped them attract more clients.

Podcasting, connecting with audience, and sharing personal experiences with Clayton Bates

• Daryl Urbanski and Clayton discuss the importance of being authentic and sharing value in business.
• Clayton shares personal story of near-death experience and hospitalization, finding irony in podcast interview.
• Daryl Urbanski appreciates podcasts for connecting people despite censorship and nefarious intentions.

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