How to Grow With Clarity and Lead with Freedom Without Losing Equity with Rick English

Rick English, founder of Up Advisors, discussed his journey from insurance brokerage to consulting, emphasizing the importance of networking and differentiation. He highlighted the necessity of understanding financial metrics, such as KPIs and success scoreboards, to ensure business success. Rick shared a case study where a client's lack of financial tracking led to bankruptcy. He also stressed the importance of hiring the right people and delegating tasks to elevate business operations. Regarding AI, Rick noted its rapid advancements and potential job disruptions, advocating for businesses to focus on unique customer experiences and continuous innovation.

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Episode Highlights

Rick English's Journey into Consulting

  • Daryl Urbanski introduces Rick English, founder of Up Advisors, highlighting his extensive experience and achievements.
  • Rick English shares his background, mentioning his parents' professions and his inspiration from watching Marcus Lemonis' show "The Prophet."
  • Rick English explains his decision to start his own consulting business, focusing on people, process, product, profit, and customer experience.
  • He discusses the initial challenges and the importance of networking in building his business.

Building a Networking Strategy

  • Rick English emphasizes the importance of knowing what you do and who you want to serve in networking.
  • He advises finding networking groups that align with your target audience, such as the Chamber of Commerce or BNI.
  • Rick suggests asking group organizers for introductions to relevant contacts.
  • He highlights the importance of being courageous and comfortable in networking situations, treating it as a sales effort.

Effective Networking Techniques

  • Rick English shares his approach to networking with generosity, helping others and making connections.
  • He stresses the importance of following up with business cards and maintaining relationships.
  • Rick discusses the value of making introductions and providing contacts to others.
  • He mentions his practice of hosting referral appreciation lunches to thank those who have referred clients to him.

Challenges and Mistakes in Business

  • Rick talks about the common mistake of not knowing financial numbers and key data points.
  • He shares a case study of a client who went bankrupt despite having a bookkeeper, highlighting the importance of understanding financial metrics.
  • Rick English advises tracking key performance indicators (KPIs) and using them to make informed business decisions.
  • He discusses the importance of managing cash flow and margins to ensure profitability.

Importance of Measuring Success

  • Rick explains the concept of a success scoreboard, tracking key metrics to measure business success.
  • He discusses the importance of leading indicators, such as the number of proposals issued and the close ratio.
  • Rick emphasizes the need to track return on ad spend and customer acquisition cost.
  • He advises using historical data to set realistic revenue and profit targets.

Skills and Habits for Business Success

  • Rick English highlights the importance of being able to read and interpret financial numbers.
  • He discusses the critical skill of hiring the right people and using assessment tools to find the best candidates.
  • Rick advises business owners to delegate tasks that do not align with their value to focus on high-impact work.
  • He emphasizes the importance of recognizing the value of one's time and avoiding tasks that do not generate commensurate value.

Impact of AI on Business

  • Rick shares an example of using AI to create a job description, demonstrating its potential to streamline tasks.
  • He discusses the potential for AI to disrupt jobs in various industries, including attorneys, coaches, and accountants.
  • Rick advises businesses to embrace AI and leverage it to improve efficiency and profitability.
  • He emphasizes the importance of focusing on now and leveraging AI to achieve business objectives.

Future of Work and AI

  • Rick English predicts that AI will lead to significant job destruction but also create new opportunities.
  • He advises businesses to differentiate themselves through unique customer experiences and innovative services.
  • Rick emphasizes the importance of continuous improvement and bringing new ideas to the table.
  • He discusses the need for businesses to adapt and evolve with the changing technological landscape.

Final Thoughts and Contact Information

  • Rick English reiterates his commitment to helping business owners achieve their vision and goals.
  • He emphasizes the importance of meeting customers where they are and providing value.
  • Rick provides his contact information, including his website, email, and phone number, for those interested in his services.
  • Daryl Urbanski thanks Rick for his time and insights, encouraging listeners to connect with him for further guidance.

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Daryl Urbanski – Business Growth Strategist & High-Performance Coach

Daryl Urbanski is a business strategist, entrepreneur, and host of the Best Business Podcast, known for helping businesses scale 7-figure revenue streams using evidence-based marketing, automation, and sales optimization. With $50,000+ in Research and 400+ expert interviews, he identified the 8 Critical Business Habits that drive success.

as the founder of bestBusinessCoach.ca, daryl helps entrepreneurs master lead generation, high-performance habits, and automated sales systems—turning struggling businesses into profitable, scalable enterprises. His work has generated millions in revenue and has been featured on top industry platforms.

📍 Expertise: Business Growth, Sales, Marketing Automation, Leadership
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