$1.6 Million in 9 Months with a Single Marketing Strategy

Our client in this case study is PraxisNow LLC: the company that would become Neurogym.

Their programs teach mindset mastery, hypnosis, neuro-linguistic programming (NLP), and positive affirmations. These tools help people reshape their internal beliefs and manifest lasting success.

The Challenge: Survive, Then Succeed

The company needed a way to convert.

PraxisNow LLC had a valuable product and a strong mission. Every offer they provided had great value to their customers. Unfortunately, marketing and sales systems were generating average results. They were making sales, but the company aimed for greater heights.

Objectives

•  Generate immediate funds to keep the business operational
• Successfully launch and sell new products
•  Strengthen brand presence and create a sustainable marketing system

Results

$1.6 Million in Only 9 Months

The company generated extraordinary momentum in a very short span of time. Within just nine months, the front-end engine alone produced $1.6 million in sales.

And that’s without counting upsells or high-ticket backend offers. When factored in, total short-term revenue surged to $3.2 million. This rapid acceleration created the cash flow and confidence needed to reinvest in growth and scale with intention.

Long-Term Predictable Sales: $7 Million Total Revenue in 3 Years

The business secured consistent, year-over-year revenue. Over the next three years, the company surpassed $7 million in total sales.

How? A system that reliably converted new leads and retained existing customers stabilized the unpredictable highs and lows common in many SMEs. Now the company operated with a steady, measurable sales rhythm that leadership could plan around.

Efficient Team Systems

Despite the impressive revenue, the operation never ballooned into an unwieldy, bloated organization. The entire sales and delivery engine ran profitably with a lean team of just three to four people overseeing advertising, customer service, and automation.

This meant lower overhead, higher margins, and a business model that scaled efficiently without burning out staff or requiring constant firefighting.

Foundation for Future Products

A business has to do more than stabilize the present. So Daryl helped build a platform for future growth with a proven sales system, a responsive audience, and a streamlined internal operation.

Now the company was positioned to expand its brand and roll out additional products with far less risk. New offers could enter the market faster, backed by the confidence of an already successful, scalable infrastructure.

How We Did It:

Daryl came in with a clear, data-driven strategy. It was time to turn the company’s situation around through a single, replicable marketing system.

Quick Profits and Re usability 

Daryl and his team designed a standardised lead generation and client acquisition process anchored by a six-hour live webinar. This system had two benefits:

• Quick Profits: The devised systems generated rapid, immediate short-term revenue to keep the company afloat.
• Re-usability: The systems anchored the company’s finances by acting as a long-term automated sales engine.

$550,000 From Strategic Promotions

The company had 50+ strategic partner promoters, but they were underutilised. Harnessing them earned approximately $550,000 from about 600 orders.

To ensure no lead was left behind, the process included:

• Dedicated Sales Line: At least two representatives were on standby to handle inbound inquiries.
• Outbound Calls: Specialists were on hand to contact anyone who reached the order form or clicked it via follow-up emails but hadn’t yet purchased.

Boosted Conversion Rates

Daryl’s team ran A/B split tests for every step: registration pages, reminder emails, and order forms. No step of the customer journey went untested. The winning versions were combined, automated and replayed weekly, creating a perpetual “simulated live” funnel.

Each Sunday through Saturday cycle featured:

• A six-hour Saturday event.
• Pre-event content and workbook materials to build excitement and trust.
• An automated weekly ad campaign using audience data for precision targeting.

Predictable Revenue

Starting with a modest $500 ad budget, they reinvested weekly profits to double spending and expand reach. Now they could put a number to their revenue and plan accordingly.

It was so predictable and reliable the office would take bets each week based on registrants. Like guessing how many jellybeans are in a jar:

Why They Made the Right Choice 

The CEO didn’t just pull the company out of its nosedive.

He rebuilt it brick by brick. Working with Daryl created a machine engineered for consistent, long-term growth.

Every challenge once demanded half the team’s attention. What used to feel like a fire drill now runs like a smooth, confident operation.

Now, the staff walks in each morning knowing exactly what needs doing.

They know what drives results.They know what to ignore.

Everyone understands where their energy creates real profit.

Gone are the desperate guesswork tactics… the random promos… the “let’s-hope-this-works” campaigns. With a real data-driven system humming in the background, every move is intentional. Every initiative is grounded in measurable insight. Every process is engineered for predictable, bankable outcomes.

Today, the company operates with the stability most SMEs only dream about.

Burnout has been replaced with precision.Confusion has been traded for clarity.

And instead of praying for performance, the team now produces it.

This strategy helped the company:

• Systemize Revenue: Build a predictable revenue engine through automation

• Stabilize Finances: Reclaim financial stability and long-term sustainability

• Expand Product Lines: Launch multiple new products successfully

• Improve Presence: Strengthen brand presence and partner relationships

The company continues to thrive thanks to a streamlined, high-performing marketing system. What began as a last-ditch effort to survive swiftly evolved into a multi-million-dollar growth engine.

Ready to Scale Your Vision?

Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?

Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?

Do you want to be our next success story, just like what you read about here?

Book your Business Growth Strategy Session