Eagle Eye is a professional commercial and medical cleaning company based in Canada. The business provides trained and vetted cleaners for offices, banks, private schools, and medical facilities, ensuring every client receives reliable, high-quality service.
Founded by David Revell and Tim Johnston, the company began as a small, two-person team built on hard work and dedication. But after five years of relentless effort, the business reached a standstill. They were working 80-hour weeks and sacrificing personal time. Despite their commitment, growth slowed. Both founders were overworked and overwhelmed. They needed a better path forward.
In search of a way to stabilize their income, regain balance, and reignite business growth, David and Tim turned to business coach Daryl Urbanski for help.
The Challenge: Stimulating Growth After Stagnation
After years of pushing forward, Eagle Eye was no longer sustainable. The business had loyal clients but lacked the systems, sales structure, and delegation needed to grow profitably.
David and Tim carried nearly every company responsibility themselves. They were managing sales, operations, and service delivery. Their 14-hour days left no space for strategy or scaling. What they needed was a way to generate more profit with less personal strain, while also preparing the business to withstand unexpected challenges.
Objectives
Raise the company’s bottom line.
Free the owners from unhealthy overtime work.
Grow the company’s personnel and leadership capacity.
Build resilience against unexpected business disruptions.
Results
20% Increase in Income
In just six months, Eagle Eye shattered years of stagnation. Revenue jumped by $20,000. This was a fresh surge of cash and confidence.
It was a shot in the arm. It meant new investments, new opportunities for scaling, and a fresh horizon for growth.
It was a new perspective on what the team thought was possible.
Reduced Workload
The endless grind of 14-hour, six-day weeks became a thing of the past. It was time to skip the grind.
From daily toil, the team moved to efficient, half-day schedules. More work done, less time needed.
They reclaimed their lives and their energy. More room for strategizing, creativity, and focus on what truly mattered.
Team Expansion
As demand surged, Eagle Eye grew with it. Five new employees joined the ranks, giving the business more bandwidth.
They could handle more clients and serve them better at the same time.Opportunities that were once out of reach were in the palms of their hands.
Growth became manageable, not overwhelming.
Strengthened Resilience
The company was no longer at the mercy of a single client or a sudden setback.
Even after losing two major clients, operations remained stable.Revenue streams continued.Leadership had confidence that the business could weather challenges without losing momentum.
How We Did It
Daryl used a focused, practical approach designed to help Eagle Eye scale intelligently while restoring balance to the owners’ lives.
Optimized Conversions
The company needed a repeatable sales process that didn’t rely on pressure tactics, personality-driven selling, or the luck of catching a prospect on the right day. What they gained instead was a system that turned outreach into a predictable engine. Cold calls stopped being a grind of rejection. Now, they’re structured conversations that consistently converted strangers into loyal, paying customers—without pushing, pleading, or burning out the team.
Systematised Operations and Hiring
With Daryl’s assistance, the company devised its own Standard Operating Manual. They also streamlined the hiring process to ensure Eagle Eye brought in only top-quality cleaners aligned with the company’s standards.
Enhanced Quality Control
A dual checklist system ensured every cleaning project met Eagle Eye’s standards and client expectations.
Invested in Leadership Development
Strong leaders build strong businesses, but strong leaders need to have a sound mind in a sound body. Daryl encouraged David and Tim to invest in themselves. This meant joining Toastmasters to refine their communication and leadership skills, and CrossFit to strengthen their physical health and resilience. Both saw significant improvements in confidence, productivity, and energy, improving their business performance.
Strengthened Time and Task Management
Structured weekly goals, productivity systems, and better time allocation strategies helped the founders and employees both to make more efficient use of their time. David and Tim could focus on high-value activities like sales and client retention while their team worked on day-to-day firefighting.
Refocused the Owners’ Roles
With clearer systems and a stronger team, David and Tim were able to delegate operational work and concentrate on delivering greater value to customers—building relationships and ensuring satisfaction.
Why Eagle Eye Made the Right Choice
Eagle Eye transformed its operations, improved profitability, and built a healthier, more sustainable business.
Sales improved by over 15%, adding more than $20,000 in just a few months. Their weekly meetings became increasingly productive, and the team made steady progress every single day.
Eagle Eye produced more than short-term results. The process also created a roadmap to their long-term vision of $500,000 in net profit.
Establishing systems, building leadership, and reinforcing operational discipline gave the company fallbacks and cushioning. It was the safety net they needed to continue and scale their operations.
When two key clients ended their contracts and other unforeseen issues arose, David and Tim were prepared. Instead of scrambling, their new systems, strong team, and improved mindset created the space for them to pivot and adapt.
This strategy helped Eagle Eye with:
- Sales System: Building a reliable and profitable sales process.
- Team Growth: Expanding capacity with qualified, well-trained staff.
- Improved Employee Health: Regaining work–life balance and reducing burnout.
- Long-Term Client Value: Strengthening client retention and operational consistency.
- Business Strategy: Gaining clarity, confidence, and control over their growth.
Today, Eagle Eye stands as a thriving example of what’s possible when hard work meets smart strategy. What began as a company on the verge of collapse has become a resilient, growing enterprise
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