Why Asking the Right Questions in Digital Marketing Matters – with Ask Method Agency’s Ryan Levesque

Many entrepreneurs dream of launching a business but get stuck with choosing the right market. Doubts about online marketing and whether customers will actually buy often lead to hesitation. Without a clear process, efforts in digital marketing, traffic, and advertising can feel like guesswork. But there is a proven method that can remove your confusion. A method that can help you ask the right questions before you invest time, money, and energy.

In this episode of The Best Business Podcast, Daryl Urbanski sits down with Ryan Levesque. He is the CEO of the renowned Ask Method company. He is also the genius behind the digital marketing framework "Ask Method". Ryan is the author of the #1 National Best-Selling Books Ask and Choose. These are two books that transformed how entrepreneurs approach lead generation, surveys, and quiz funnels. His team has helped countless clients across industries. They have implemented practical systems for segmentation, messaging, and creating sales pages that engage audiences and generate revenue.

Get ready for a deep dive into how to create a successful business with the Ask Method. Follow detailed steps that Ryan has taught to thousands of entrepreneurs worldwide. You’ll discover how to use surveys, quiz funnels, and landing pages to scale your company. Learn how to attract the right clients and build a brand that lasts. Whether you’re new to selling online, looking to improve your digital contrarian edge, or ready to scale with proven tools, this conversation is packed with insights to help you succeed.

Here Are Three Reasons Why You Should Listen To The Full Episode:

1. Discover the proven Ask Method process for choosing the right market and building quiz funnels that attract leads and customers.

2. Learn detailed steps to use surveys, landing pages, and segmentation to improve messaging and scale your business.

3. Gain practical strategies from Ryan Levesque on how entrepreneurs launch their business with ease, sell online, and generate revenue with confidence

Resources 

• Ryan Levesque: Website | Instagram | Facebook | Youtube  | LinkedIn
• Ask Method Company: Website | Facebook | Instagram | LinkedIn | X
• The Ask Book by Ryan Levesque
• The Choose Book by Ryan Levesque
• Quiz Funnel Master Class: Website
• Best Business Podcast with Daryl Urbanski - Where you can find more insightful interviews like this one.

Episode Highlights:

Why “Choose” Comes Before “Ask”

• Ryan explains that Choose is the prequel to Ask, showing entrepreneurs how to select the right market before running surveys.
• Choosing first avoids wasted time, money, and advertising spend in markets that lack customers or revenue potential.
• The Ask Method company built its reputation by teaching a system that blends surveys, feedback messaging, and segmentation for success.
• This process gives entrepreneurs access to practical tools, services, and software that scale with confidence.

Four Types of Entrepreneurs

• Ryan identifies mission, passion, opportunity, and undecided entrepreneurs, each with strengths and blind spots.
• Knowing your type helps you recognize specific circumstances that may affect your decisions.
• He shares detailed steps for moving forward, whether you’re pursuing a passion or testing new categories.
• This framework benefits anyone ready to implement practical strategies for business growth.

The Five Market Must-Haves

• Evergreen markets beat short-lived fads, offering stability and long-term benefit.
• Enthusiast markets drive consistent engagement, leads, and customer purchase behavior.
• A true market must solve urgent $1,000 or $10,000 problems for its audience.
• Ryan teaches entrepreneurs to do research and look for players-with-money (PWM) who can actually pay the price.

From Bullseye Keyword to Quiz Funnel

• Every market test leads to a single bullseye keyword used in the deep dive survey.
• That keyword powers quiz funnels, sales pages, and segmentation systems that generate leads.
• Entrepreneurs learn to ask the right questions, engage their clients, and improve conversion.
• The process helps you create content, build brand authority, and scale your audience through the web.

Testing Frameworks That Build Confidence

• Ryan shares how to use green, yellow, and red lights to measure market viability.
• These tests remove the guesswork and provide security before investing in traffic or advertising.
• With clear signals, entrepreneurs can discover which categories to pursue or avoid.
• This system links detailed research to real-world sales, revenue, and customer success.

Lessons From Real-World Examples

• Evergreen niches like orchids thrive, while short-lived ideas like scrabble-tile jewelry collapse.
• Ryan highlights industries where segmentation and better messaging make all the difference.
• Pioneers often fail, but settlers reap the rewards, an insight Ryan refers to as “the digital contrarian” approach.
• These stories show how entrepreneurs can scale with coaching, support, and practical implementation.

The ASK Method: Offers and Resources

• Ryan offers a free hardcover of Choose plus $200 in bonuses at a special listener link.
• Entrepreneurs get access to certification programs, training, and videos to implement the Ask Method.
• The company provides tools, services, and coaching that help scale businesses in different contexts.
• Listeners are invited to contact the Ask Method Company directly for brand support and resources.

Final Advice for Entrepreneurs

• “You don’t have to get it perfect, you just have to get it going,” Ryan reminds us.
• Starting now builds momentum and engages customers, even before everything feels ready.
• This attitude ensures progress and prevents paralysis in business or life.
• With the right system, entrepreneurs can build websites, fill their pages with leads, and achieve lasting success.