The conversation centered around the power of social media in scaling businesses and generating leads. Adam Linkenauger shared his experience in leveraging social media to build the largest basketball training company in the world, while Daryl Urbanski highlighted the importance of social media in his own business. Daryl Urbanski and Adam Linkenauger emphasized the significance of understanding social media platforms and how to apply them to businesses for growth, with a focus on building a community based on passion and prioritizing social currency.
They also discussed the importance of finding the right audience and engaging with them through various platforms, creating lead generators, and trusting others in business. Additional topics included creating valuable online content, optimizing YouTube videos, and repurposing content for different platforms.
Here are the reasons why you should listen to the full interview
Learn how to effectively leverage social media for business scaling and driving leads.
Discover Adam's guidelines on crafting superior content to outperform competitors.
Understand the art of identifying and solving major problems within your niche through YouTube.
Resources
- Adam Linkenauger YouTube Channel
- Facebook’s algorithm guide
- You may connect Adam Linkenauger on LinkedIn | Facebook
- You may connect Adam Linkenauger on Twitter | Instagram
- For more Informative Interviews Click Here.
Interview Highlights
Building a community through social media platforms like YouTube and Facebook, focusing on creating social currency and long-term growth
- Adam Linkenauger built the largest basketball training company in the world, leveraging social media to scale and generate leads.
- Adam Linkenauger grew up seeing entrepreneurship, no internet access until high school.
- Adam's first business venture was a website selling track and field photos.
- Adam emphasizes building a community based on passion and helping people.
- Social currency is key to long-term success, with monthly growth crucial.
- Focusing on social currency in year one is challenging but leads to six-figure businesses.
Building businesses through content creation and audience engagement
- Daryl Urbanski building following first, then offering (vs. crafting offer then building following)
- Adam Linkenauger user-generated content can be liberating, but community engagement is key
- Adam describes approach to creating offers that convert, focusing on providing an electric experience for 95% of leads who may never buy.
- Adam believes there's always a monetization route for those who build an audience the right way, positioning the offer correctly.
- Adam Linkenauger emphasizes the importance of adding a logical next step at the end of every piece of content to build a list and sell to subscribers.
- Adam Linkenauger advocates for hitting multiple touch points, including email, Facebook, Instagram, and YouTube, to maximize the value of each lead.
Email list building and lead generation through social media platforms
- Adam Linkenauger emphasizes the importance of owning an email list and using it to spread content across multiple channels.
- Adam's basketball marketing strategy involves multiple opt-ins before purchase, with free offers on various platforms to keep reengaging leads.
- Daryl Urbanski emphasizes the importance of lead generation through Facebook groups and polls.
- Adam Linkenauger shares their journey of shifting from thinking that once someone is on the list, they don't need to send them social media messages to realizing the value of spreading the love and building organic growth through consistent communication.
Business growth, adapting to challenges, and building a community with Adam Linkenauger
- Adam shares challenges they faced in business, including learning to trust others and recognizing they are still a rookie despite 12 years of experience.
- Adam emphasizes the importance of historical perspective and staying abreast of trends in business to avoid complacency.
- Adaptability is key to success.
- Adam Linkenauger Building a community takes time and effort.
- Daryl Urbanski Find your niche and engage with your audience.
Optimizing YouTube videos for maximum viewership and engagement
- Adam discusses how YouTube's algorithm learns from viewer behavior to create targeted audiences.
- Consistency in content and specific keywords help the platform understand target market better.
- Adam suggests focusing on click-through rate and view retention to succeed on YouTube.
- Strategies for improving these metrics include using attention-grabbing thumbnails and targeted content.
Creating effective YouTube content for a basketball training channel
- Daryl Urbanski emphasizes the importance of creating a low-risk, low-barrier-of-entry call to action at the end of a video to encourage viewers to take the next step.
- Adam recommends limiting the number of buckets to major problem categories within the work to avoid producing unnecessary content.
- Adam discusses the importance of understanding the target market's search habits to create effective YouTube content.
- Adam emphasizes the importance of creating longer videos to stand out from competitors and attract more viewership.
Expertise: Business Growth, Sales, Marketing Automation, Leadership
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