Find Your Awesome – With Meiyoko Taylor

Daryl Urbanski and Meiyoko Taylor emphasize the importance of authenticity in business, leadership, personal development, sales, marketing, and relationships. They stress that being genuine, transparent, and consistent is crucial for building trust and loyalty among customers, leading to increased conversions and long-term success. They also discuss the challenges of maintaining authenticity while protecting privacy in public life, emphasizing the need to set boundaries and prioritize one's own needs while being true to oneself.

Here are the reasons why you should listen to the full interview

• Discover the crucial role of authenticity in building a loyal audience or following.
• Learn how to define your purpose and communicate it effectively to your audience.
• Understand the challenges of being transparent and vulnerable in public, and why it’s worth it.

Resources

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Interview Highlights

Building a platform based on authenticity and creating a loyal following through shared experiences and values

• Daryl Urbanski interviews Meiyoko Taylor on building a platform around passions and authenticity.
• Meiyoko Taylor emphasizes the importance of authenticity in building a loyal following and creating a multi-generational consumer base.
• Daryl Urbanski agrees, highlighting the power of personal experience and unique storytelling in establishing thought leadership.
• Meiyoko Taylor emphasizes quality over quantity in product development, citing Steve Jobs' focus on authenticity and generational consumers.
• Meiyoko Taylor believes connecting with consumers is key to building a successful brand, citing the importance of creating a comfortable and connected feeling.

Building brands through customer experiences, not just products with Meiyoko Taylor

• Daryl Urbanski and Meiyoko Taylor discuss the importance of building relationships with customers through quality products and excellent customer service.
• Daryl and Meiyoko emphasize that customers buy experiences, not just products, and that good customer service can lead to repeat business and positive word-of-mouth.

Authenticity in business, importance of being true to oneself

• Daryl Urbanski emphasizes authenticity in his business approach.
• Daryl values honesty and transparency in his interactions with clients.
• Urbanski believes that being genuine and passionate about one's work attracts customers.
• Meiyoko emphasizes the importance of having a clear vision and authentic message in coaching.
• Meiyoko Taylor advises against following get-rich schemes and instead encourages building a platform through grassroots efforts.

Building a successful business by understanding customers and creating an authentic brand experience

• Daryl Urbanski discusses the importance of understanding customers and their pain points for business growth.
• Urbanski highlights the challenge of infiltrating new markets and building trust with unfamiliar customers.
• Daryl Urbanski and Meiyoko Taylor discuss the importance of authenticity and consumer involvement in building a successful brand.
• Urbanski highlights the significance of knowing one's values and mission, and communicating them effectively to attract like-minded consumers.
• Taylor emphasizes the importance of creating an immersive experience for consumers, and building a following through consistent messaging and delivery.

Authenticity in business, personal growth, and leadership

• Meiyoko emphasizes authenticity in building a loyal customer base.
• Meiyoko Taylor emphasizes the importance of personal growth and continuous learning for thought leaders.
• Meiyoko prioritizes transparency and authenticity in her own personal development and encourages her audience to do the same.

Authenticity and vulnerability in marketing and personal branding

• Meiyoko emphasizes transparency and authenticity in her coaching and personal development work, sharing her own experiences to connect with clients.
• Daryl Urbanski agrees, citing a guest on their show who found that polished professional photos hurt conversions on Instagram ads, while more relatable, real-life photos got more attention.
• Daryl Urbanski shares a personal story of vulnerability and authenticity on stage, receiving a positive response from the audience.
• Urbanski reflects on the importance of being authentic and vulnerable, acknowledging potential backlash but emphasizing the value of staying true to oneself.

Authenticity, vulnerability, and failure in business and personal life

• Meiyoko shares her personal story of being in an emotionally abusive relationship, being transparent while respecting the other person's privacy.
• Daryl Urbanski agrees, emphasizing the importance of balance in being transparent, avoiding throwing others under the bus.
• Daryl Urbanski shares personal experiences and insights on authenticity and failure in business.
• Meiyoko emphasizes the importance of embracing failure as a natural part of growth and progress.

Building a business around authenticity and relationships

• Daryl and Meiyoko discuss building a plan around passion, with a focus on authenticity.
• Meiyoko emphasizes the importance of authenticity in business, focusing on building relationships and creating value for customers.
• Daryl Urbanski highlights the importance of branding and building a strong relationship with customers through advertising and marketing efforts.

Mindset, focus, and marketing for business success

• Meiyoko and Daryl Urbanski discuss the importance of following one's passion and not doing something just for the money.
• Meiyoko and Daryl Urbanski also talk about the value of education and how it can lead to new opportunities.
• Meiyoko and Daryl Urbanski discuss branding, marketing, and personal growth.

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