The conversation revolved around the importance of empowering frontline employees and middle management in businesses, providing customized solutions to meet customer needs, and onboarding and training employees in advance to prepare for growth. Daryl Urbanski and Terry Ogburn emphasized the value of building relationships, developing proprietary coaching systems, and sharing knowledge with others to achieve success. They also discussed the challenges of building and managing a successful business, including delegating tasks, building a team, and having a clear plan and strategy in place. Finally, they highlighted the importance of prioritizing excellence over price competition and understanding the subconscious mind in determining success.
Here are the reasons why you should listen to the full interview:
- Develop comprehensive and strategic planning on how to enlarge your business while managing to match up to this particular workload.
- Find Out the Three-Step Interview Evaluation Process and Understand Principles of System Building.
- Get equipped with a comprehensive and strategic approach for maximising business and efficiency in handling the impeding workload.
Resources:
- Terry Ogburn Business Solutions
- You can visit Terry Ogburn on his website.
- For more Informative Interviews Click Here.
Interview Highlights:
Entrepreneurship journey with Terry Ogburn
- Daryl Urbanski interviews Terry, successful business coach and owner of Ogg Burns Business Solutions.
- Terry shares his experience and insights on business success, mentoring, and leadership.
- Daryl Urbanski's entrepreneurial spirit started early, with a paper route at 12 and a lawn mowing business in high school.
- Terry Ogburn's first real business was a paper route, which he started at 12 with a business plan to pay for a bike.
Entrepreneurship, door-to-door sales, and personal development
- Daryl Urbanski and Terry shared their childhood experiences with door-to-door sales and entrepreneurial mindset.
- Terry Ogburn's parents instilled in them the value of hard work, perseverance, and reverse engineering to achieve goals.
- Daryl Urbanski emphasizes the importance of face-to-face interactions in business, citing his younger brother's success in 10-pin bowling as an example.
- Terry shares a "oldie but goodie" trick for getting past the gatekeeper in a large company, involving research and dressing like the company.
Entrepreneurship, business growth, and overcoming obstacles
- Terry navigates through gatekeepers to reach CEO Mr. Smith.
- Terry Ogburn shares their entrepreneurial journey, highlighting key lessons learned (90% chance of success when building from the top down)
- Daryl Urbanski's success quote emphasizes the importance of delegation and task assignment (failure as an orphan, success has many fathers)
Overcoming financial challenges in a small business
- Daryl Urbanski and Terry discuss challenges in delegating tasks without hiring staff, and how to prioritize tasks and time block for different departments.
- Terry Ogburn faces financial challenges in their business, relying on teamwork to find solutions.
Leadership, decision-making, and teamwork
- Daryl Urbanski and Terry Ogburn discuss the importance of inclusivity and transparency in leadership, citing examples from their personal experiences.
- Daryl Urbanski and Terry Ogburn emphasize the value of involving team members in decision-making, citing the importance of a sense of belonging and control over one's life.
- Terry discovered that customers wanted their air conditioners fixed on their time schedule, not just when technicians were available.
- Terry Ogburn implemented a scheduling system that allowed customers to choose their appointment time, improving customer satisfaction.
Prioritizing excellence over price competition in business
- Daryl Urbanski praises the service provider for being in tune with customers' needs and offering a convenient scheduling option.
- Terry shares a common scenario where customers have left checks on the refrigerator for the service provider to find, highlighting the trust and convenience of the service.
- "We want you to be excellent, not just good."
- Daryl Urbanski: "Excellence is better than competing on price."
Empowering frontline employees and creating a customer-centric organization
- Terry discusses how companies like Nordstrom and Zappos prioritize customer experience over profit.
- Terry emphasizes importance of empowering frontline employees to make decisions and learn from mistakes.
- Terry Ogburn's organizational chart is upside down, with customers as the boss and frontline workers as the driving force behind the business.
Hiring and training employees for business success
- Daryl Urbanski emphasizes the importance of listening to customers and adapting to their evolving needs.
- Middle management plays a crucial role in training frontline staff and keeping them updated on guidelines and best practices.
- Daryl Urbanski explains his 3-step interview process for hiring employees, with each step handled by a different person.
- Urbanski grades employee performance at the end of each quarter, using a position contract that outlines job tasks and compensation.
Hiring and training employees in advance to meet growing business demands
- Terry discusses the importance of clearly articulating expectations to employees to avoid confusion and ensure good work.
- Terry Ogburn's system for managing business growth involves increasing workload and understanding, with a goal of 30% quarterly growth.
- Terry advises bringing new hires on board before the business is fully established to avoid overworking existing staff and ensure a smooth transition.
- Terry suggests using a trend analysis to identify patterns in sales and adjust staffing levels accordingly to maintain quality control and avoid losing money on training.
Marketing strategies and NLP for building rapport and sales
- Terry emphasizes the importance of building a business based on a trend graph, with 30% growth every quarter.
- Terry Ogburn advocates for direct marketing, which can lead to faster customer belief and business growth through 5-12 touches.
- Terry discusses the importance of consumer knowledge in sales, highlighting the need to understand buying behaviors and trigger points.
- NLP is used to build rapport and gain commitment without directly selling, focusing on creating "Yes" chains and avoiding generic "yes" responses.
Habits, decision-making, and behavior change
- Terry discusses habits and belief systems, emphasizing the importance of challenging beliefs to change behavior.
- Terry Ogburn outlines four disciplines for changing habits: decision, discipline, decisiveness, and visualization.
- Daryl Urbanski suggests using "if then so" statements to help quit smoking or other habits by identifying alternatives to the desired behavior when cravings arise.
- Terry shares how he quit smoking in 1980 by using lifesavers as an oral fixation substitute, with the added motivation of saving his life each time he chewed one.
The power of the subconscious mind and how it affects self-sabotage and limiting beliefs
- Daryl Urbanski explains how the subconscious mind controls our thoughts and actions, and how it can self-sabotage through the reticular activation system.
- Daryl Urbanski emphasizes the importance of brainwashing oneself with positive beliefs to overcome self-doubt and achieve success.
- Urbanski suggests that people underestimate their potential and capabilities, and that believing in the impossible is possible can lead to great accomplishments.
Entrepreneurship, business growth, and problem-solving
- Daryl and Terry discuss principles for raising successful entrepreneurs and life skills for business owners.
- Terry Ogburn offers a half-hour problem-solving session for listeners on his websites (Burns Business Solutions LLC or Terry Ogburn )
- Daryl Urbanski highly recommends reaching out to Terry for practical advice and results-driven strategies
Expertise: Business Growth, Sales, Marketing Automation, Leadership