Lessons Learned With Tony Robbins & Chet Holmes Over 10+ Years PLUS How A Certification Programs Add Multiple Recurring Revenue Streams To Your Business – With Mitch Russo

Mitch Russo and Daryl Urbanski discussed strategies for building and growing a successful business with Tony Robbins, emphasizing the importance of having a clear vision, leveraging technology, and testing small. They also highlighted the value of having a mentor and prioritizing culture in creating a sustainable business model. Daryl and Mitch shared their experiences and insights on expanding income streams, creating a certification program, and making software easier to use. By prioritizing culture and certification, consulting businesses can avoid common mistakes and create a successful and sustainable business model.

Here are the reasons why you should listen to the full interview

• Discover Mitch's secret to a 200% growth cycle through strategic marketing.
• Learn how to successfully navigate common business mistakes with insights from stalwarts like Chet Holmes and Tony Robbins.
• Understand the genesis and growth of the Time Slip consultant program that surged to 350 certified consultants.

Resources

1. Mitch's journey
2. You May Connect Mitch's on LinkedIn | Instagram | Facebook
3. Mitch's marketing methodology: “The Ultimate Sales Machine” by Chet Holmes 
4. Insights into business breakthroughs: “Awaken the Giant Within” by Tony Robbins
5. For more Informative Interviews Click Here

Interview Highlights

Taking measured actions and learning from failures in business

• Mitch Russo shares his entrepreneurial journey, overcoming fears and inadequacies.
• Mitch Russo emphasizes that the feelings of inadequacy are least important, despite their prevalence.
• Mitch Russo emphasizes the importance of taking measured actions and testing ideas to achieve success.
• Entrepreneurs must be willing to take risks and push beyond their comfort zones to achieve success.

Taking measured actions and testing before scaling sales and growth

• Mitch Russo emphasizes the importance of taking measured action when scaling sales and building a community.
• Russo suggests starting with low-cost services and building a list before offering more expensive products or services.
• Daryl Urbanski emphasizes the importance of reaching ideal prospects, even for big companies or small businesses.
• Mitch Russo shares a story about Tony Robbins testing radio ads with a small amount of money to see what works best.

Marketing strategies, including direct mail and paid advertising

• Daryl Urbanski and Mitch Russo discuss the importance of paid advertising for business growth.
• Mitch Russo emphasizes that advertising is not the only component of a business growth strategy, and that building a tribe through consistent communication can be just as effective.
• Mitch Russo and Daryl Urbanski discuss the value of face-to-face interaction in marketing.
• Daryl and Mitch share their experiences with direct mail marketing and its effectiveness in today's digital age.
• Mitch Russo and Prue Razor discussed the process of testing email offers to various lists, taking 9 months to test every element before investing in the campaign.
• Russo had an unlimited marketing budget after selling his company to Sage, which aligned with his interest in spending money on marketing to generate revenue.

Marketing strategies for growth, including testing and analysis

• Mitch Russo shares his successful marketing strategy using direct mail.
• Daryl Urbanski discusses testing and refining a product or service to increase profitability.
• Tony Robbins emphasizes the importance of analyzing results and scaling up successful tests.

Common business growth mistakes, including lack of measured action and quitting too soon

• Mitch Russo shared insights from his experience working with Chet Holmes and Tony Robbins on building and growing a business.
• Tony Robbins discussed the importance of taking measured actions in business, despite the presence of different personalities in a room.
• Perfectionism slowed down launch, preventing success.
• Sticking with testing led to winning offer, almost 90% close rate.

Entrepreneurship, scaling, and support

• Daryl and Mitch discuss the importance of testing and scaling fast in business.
• Daryl Urbanski and Mitch Russo discuss scaling income streams for successful businesses.

Creating a certification program for consultants to sell and support software

• Mitch Russo recounts a story of a client who appreciated his software support so much that she gave the office administrator a $100 bill as a thank-you.
• The office administrator's kind gesture inspired Mitch Russo to consider testing potential clients' capabilities before supporting them.
• Mitch Russo scales business by training 350 certified consultants across US.
• Tony Robbins creates certification programs for clients in 90 days or less.

Certification programs for businesses, with emphasis on selecting qualified clients and avoiding common mistakes

• Daryl and Mitch discuss the importance of certification for businesses, with Infusionsoft as an example.
• Daryl Urbanski endorses Mitch Russo's certification program, citing his experience and ability to handpick clients.
• Mitch Russo shares a story about almost crashing his company due to sending unsuitable certified consultants to client offices.

Culture's importance in business, with examples of successful and unsuccessful implementations

• Culture is crucial for business success, as it provides boundaries for creativity and productivity.
• Surrounding yourself with people who share your values and goals can greatly impact your success.
• Mitch Russo helped a client fix their coaching organization by creating a sound legal agreement and guidelines.
• Daryl Urbanski shared a story of a Tony Robbins who cleared $75,000 in a 60-minute spot at an event, and his head sales lady was stealing from clients.

Building a successful business with a focus on marketing, sales, and customer service with Tony Robbins

• Daryl Urbanski shares insights on testing, failing fast, and protecting oneself in business.
• Daryl Urbanski and Mitch Russo discuss how to work with Mitch Russo.
• Mitch Russo invites listeners to reach out with questions or clarifications.
• Daryl Urbanski and Mitch Russo discuss photography and awards.
• Listeners are asked to share their challenges and goals for personal and professional growth.

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