Behind every top-notch business is a system. But most entrepreneurs underestimate the role of automation in driving success. Without the right processes, customer follow-up falls apart and valuable data is left unused. The result? Missed opportunities, lost service value, and stalled growth. For business owners aiming for development and optimization, the real challenge isn’t just marketing. It’s building a machine that runs smoothly.
In this episode of The Best Business Podcast, Daryl Urbanski sits down with Preston Stapley. He is a seasoned sales expert and entrepreneur from Arizona with decades of professional insight. He spent his early days working on real estate and marketing projects in AZ. Later on, Preston became an Infusionsoft leader trusted by top industry names. He helped companies build automation systems, run comprehensive campaigns, and deliver top-notch customer experiences. Preston offered highly recommended strategies that transform how businesses market, serve, and grow.
Get ready to learn the best business strategies for building a company that thrives. Preston shares actionable steps to build systems and use automation effectively. Learn how to create opportunities for growth without losing the human touch. This episode delivers professional insight to help you operate at the highest level.
Here are three reasons why you should listen to the full episode with Preston Stapley:
- Learn how to avoid the top system and hiring mistakes high-growth businesses make.
- Understand how to scale your team and operations without breaking your marketing funnel.
- Gain powerful, practical tools to implement marketing automations for business growth today.
Resources
- Preston Stapley: LinkedIn | Instagram | YouTube
- Marketing Mavens: Website
- Best Business Podcast with Daryl Urbanski - Where you can find more insightful interviews like this one.
Interview Highlights of Preston Stapley
Preston Stapley as The Architect Behind the Business
- Preston Stapley is the behind-the-scenes architect trusted by top marketers to solve complex Infusionsoft automation challenges.
- With a background in accounting and project management in AZ real estate, Preston’s career journey shows how diverse experiences can shape a business leader.
- A failed coupon site pushed him toward automation, where he discovered the power and pitfalls of building marketing systems.
- His mastery led him to manage top client accounts, offering solutions that powered industry giants like Glazer-Kennedy and Rich Schefren.
Why Bigger Businesses Still Break
- Even eight-figure companies often struggle with automation gaps, weak service delivery, and siloed communication between teams.
- Preston explains how disjointed funnels and overlapping consultants create confusion invisible to outside observers.
- He recounts working inside elite review meetings, uncovering breakdowns that kept businesses from being optimized.
- Success in revenue doesn’t always mean a business is sustainable or built to grow long-term.
Too Many People, Too Few Results
- Hiring multiple “experts” without a unified strategy often leads to wasted time, money, and poor client outcomes.
- Preston uses the chef analogy: different methods, same dish, no cohesion, to show how fractured leadership kills campaigns.
- Disconnected freelancers can break projects mid-cycle, costing far more than one top-notch operator.
- His advice: hire carefully, give one person ownership of the systems, and build the right team around them.
When Visionaries Derail the Offer
- Founders often create chaos by launching new offers without considering the action required for implementation.
- Preston stresses the importance of balancing creativity with operations, ensuring systems can actually deliver.
- Teams become more effective when individuals feel empowered to push back and clarify priorities.
- The strongest businesses grow when leadership embraces both vision and disciplined execution.
How Bad Hiring Damages More than Service
- Saving money by splitting roles among part-time consultants often leads to poor service and wasted months.
- Preston highlights that true expertise comes from proven results, not just certifications or a Google search.
- Investing in one skilled person provides continuity, client trust, and smoother project development.
- Daryl shares how paying more for one expert led to exponential output, proving the value of top-notch hires.
What Solo Entrepreneurs Get Wrong in AZ
- Preston recalls his solo entrepreneur days in Arizona, where trying to do everything himself led to burnout.
- His solution: pay for expert insight, even briefly, to shortcut mistakes and accelerate growth.
- If hiring full-time help isn’t possible, lean on your network for referrals to trusted professionals.
- Delegating strategically frees entrepreneurs to focus on what actually grows the business.
The ROI of Smart Automation
- One missed opportunity in many businesses is the failure to connect automation with real-time sales follow-up.
- Preston shares how tracking people who revisit an order page triggers timely outreach, boosting conversions.
- Combining automation with a personal phone call or video message builds stronger client relationships.
- Operational leadership ensures that marketing, sales, and service stay aligned for sustainable growth.
Leadership, Growth & Investing in Yourself
- Preston Stapley shares how he recently became the VP of his company, a milestone he reached only after committing to executive coaching.
- He stresses that leaders, like systems and automation, need regular updates to stay effective.
- Investment in mentorship and training multiplies both individual and business growth opportunities.
- For any business owner or team member, professional development is a top-notch strategy for long-term success.
Preston Stapley – Automation Strategist, Operations Architect & Business Builder
Preston Stapley is a powerhouse in the digital marketing world. He is known for translating visionary strategies into structured systems and operational excellence. Notably, Preston is formerly known as Infusionsoft’s go-to problem-solver for elite clients. He regularly collaborated with legends like Dan Kennedy, Frank Kern, and Rich Schefren. He is not just as a consultant, but as a deeply trusted strategist. He later transitioned into executive leadership, now serving as VP of Marketing in Marketing Mavens.
Preston has roots in accounting and real estate in Arizona. Over time, Preston built an email strategy that grew to hundreds of thousands of names, all while mastering operations behind the scenes. He's become a highly recommended authority when it comes to building top-notch systems. Preston mastered automating business processes and helping clients move from idea-driven chaos to predictable growth.
His philosophy centers on “systems first, tactics second”. He aims to empower the person behind the vision to lead while the machine runs. Preston offers tools, insights, and frameworks that deliver long-term value. He’s also expressed gratitude for influences in his family like Thyrle Stapley and Troy Stapley.
Expertise: Automation · Operations Optimization · Marketing Strategy · Business Development · Team Structure
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Expertise: Business Growth, Sales, Marketing Automation, Leadership
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