Entrepreneurs Joshua Lee and Daryl Urbanski, shared insights on strategies for success. Lee emphasized hard work, respect, and self-improvement. Urbanski and Lee discussed the importance of coaches, mentors, and strategic partnerships, as well as prioritizing personal growth. They also highlighted the need for cultural fit in business partnerships and the value of data analytics in sales. Joshua Lee discussed the challenges of transitioning from a business operator to a business owner, and the importance of building and managing effective teams. They also emphasized the significance of psychic income and setting daily goals for success.

Here are the reasons why you should listen to the full interview:

• Learn how to foster emotional value and recognition over monetary rewards within your team.
• Discover Joshua's unique strategy for goal-setting, and the importance of confidence and retrospection in achieving those goals.
• Understand the significance of diversifying your perspective to recognize and appreciate others' viewpoints.

Resources

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Interview Highlights

Joshua Lee Entrepreneurship journey from selling candy in high school to scaling businesses

• Joshua Lee is a strategic business and life coach helping entrepreneurs and C-level executives scale their companies.
• Joshua has launched many brands through his multimedia agency LF Media Inc, which serves over 80 billion online impressions monthly.
• Joshua Lee started selling candy in high school and continued to be entrepreneurial throughout their career.
• Joshua Lee credits their parents for instilling the values of hard work and respect in them, which have guided their business decisions.

Scaling businesses, challenges of transitioning from operator to owner, and importance of hiring the right people

• Joshua Lee shares experiences in various industries, including wireless and mortgage.
• Joshua shares insights on business ownership vs. business operation, emphasizing the importance of scaling oneself rather than the company.
• Joshua discusses challenges faced by millennials in scaling their businesses, including the need to hire company rather than scaling themselves.
• Joshua Lee emphasizes importance of balance in entrepreneurship, mentioning four pillars: vision, relationships, health, and work-life balance.
• Joshua Lee advises entrepreneurs to be aware of their own limitations and hire people who are complementary to their strengths, rather than seeking someone who is similar to them.

Building teams, hiring effectively, and culture fit

• Daryl Urbanski emphasizes the importance of building a team for entrepreneurs.
• Urbanski shares his experience with hiring key personnel, including a CFO, to help grow his business.
• Urbanski advises entrepreneurs to take people outside the office for hiring, citing Top Golf as an example.
• Joshua wants to assess candidates' cultural fit by taking them out of their usual environment and observing how they interact.
• Joshua Lee values originality and effort in potential hires, rather than just relying on their ideas.
• Joshua enjoys cooking and adds spice to his dishes, but expects candidates to taste and appreciate his creations before judging them.

Scaling sales through market understanding and gamification

• Daryl Urbanski and Joshua discuss the importance of taking risks and betting on oneself in business.
• Joshua Lee values competence and willingness to take risks in potential business partners, offering rev shares and higher rewards for successful outcomes.
• Joshua emphasizes understanding the audience and their needs to scale sales.
• Joshua Lee recommends gamifying the process to make it fun and motivating for teams.

Habits and mindset for success, including goal-setting and self-reflection

• Daryl Urbanski and Joshua discuss the importance of recognition over money in motivating individuals.
• Joshua Lee shares habits that helped them on the path to success, including measuring backwards and using a specific technique at 9am every day.
• Joshua emphasizes the importance of recognizing progress and growth, rather than just focusing on where they want to be.
• Daryl Urbanski and Joshua discuss the importance of writing down goals and tracking progress.
• Urbanski suggests using a video recording to hold oneself accountable and feel accomplished at the end of the day.

The importance of daily goals and confidence in achieving success

• Daryl Urbanski emphasizes importance of daily accomplishments for confidence and momentum.
• Joshua Lee shares how practicing video creation daily helps build confidence and skills.
• Jim Carrey's quote on the power of belief is highlighted, emphasizing the importance of confidence in achieving goals.

Entrepreneurship, business growth, and leadership strategies

• Joshua emphasizes the importance of having a diverse perspective in business, citing their own experiences as an outsider looking in.
• Joshua shares tips on running multiple companies, including having a team with diverse perspectives and structuring back-end operations for efficiency.
• Joshua started coaching other entrepreneurs to use their expertise and scale their businesses.
• Joshua uses a 50/50 revenue sharing model with CEOs they invest in, allowing them to scale faster.
• Joshua prioritizes building a strong infrastructure with trustworthy people to support their growth.

Building a successful business team with a focus on technology and advertising

• Daryl Urbanski and Joshua discuss the importance of having a core team with specialized roles, including a CEO, CFO, CTO, and marketing/product person.
• Daryl and Joshua agree that having these different roles is crucial for a business's success, as each person brings unique skills and knowledge to the table.
• Joshua emphasizes diversifying ad spins and split testing across platforms to avoid costly mistakes.
• Joshua shares a personal experience of almost losing a business due to putting all eggs in one basket with a costly investment.

Advertising strategies and tier two networks

• Joshua discusses how to optimize ad campaigns by using tier two industry traffic and understanding the value of owned and operated sites.
• Joshua emphasizes the importance of having a responsive interface for advertisers and the benefits of using alternative platforms like their own.
• Daryl Urbanski emphasizes the importance of communication in working with affiliate marketers.
• Joshua discusses the various companies they work with, including Cosmo Media and EO S.

Marketing strategies for business owners, including targeting and data analysis

• Daryl Urbanski and Joshua discuss the importance of having a team in place for business growth and marketing.
• Daryl and Joshua emphasize the need to solve a problem in the world and reach those suffering from it.

Diversifying ad spend and building authority in digital marketing

• Daryl Urbanski highlights the importance of diversifying ad spend across multiple platforms to avoid relying on a single platform.
• Daryl shares an example of a client who experienced a significant drop in ad impressions after Facebook made changes to its algorithm.
• Daryl Urbanski emphasizes importance of building authority and consistency in content marketing.
• Daryl highlights the need for personal branding and transparency in online business.

Building a sustainable business through transparency and authenticity

• Daryl Urbanski discusses the power of transparency in business, citing the ability for consumers to find information about a company or individual with ease.
• Daryl emphasizes the importance of building a sustainable business through expertise and continuous creation of new content.
• Urbanski encourages business owners to be willing to give away their best content for free, as it can lead to more exposure and opportunities for growth.

Building a team, scaling sales, and diversifying businesses

• Daryl Urbanski shares insights on coaching and mentoring, emphasizing the importance of working with someone who can adjust their knowledge to your specific needs.
• Urbanski and Joshua discuss the value of building a team and delegating tasks to free up time for personal growth and enjoyment.
• Joshua emphasizes the importance of building a team and diversifying revenue streams.
• Joshua believes that having a CEO, CTO, CFO, and other experts on your team can help you grow and succeed.
• Joshua encourages listeners to reach out to him through his website or schedule a call with him.

Entrepreneurship, networking, and personal growth

• Joshua shares their experience with Maverick 1000 and creating a local group for entrepreneurs to relax, reset, and refocus with like-minded individuals.
• Joshua highlights the unique bond that forms when people participate in activities together, such as jumping out of airplanes or playing laser tag, leading to new opportunities and ideas.
• Daryl Urbanski encourages listeners to reflect on their goals and challenges.

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