Daryl Urbanski and Casey Zeman discussed the importance of taking risks, being authentic, and engaging with the community in building a successful business. They shared their experiences with online lead generation and overcoming challenges in webinar creation, emphasizing the importance of centralizing a business around one thing, finding a mentor or role model, and delivering high-quality content to maximize conversions. 

They also discussed the effectiveness of live video platforms and automated webinars in driving business growth, and predicted a shift towards individual-based reality television and a resurgence of social awareness around influencer marketing.

Here are the reasons why you should listen to the full interview

• Learn how to leverage personal intuition and insights from industry leaders to supercharge growth.

• Discover the importance of self-confidence and focus on the bigger goal in successfully tackling procrastination.

• Understand the evolution of advertising, especially Facebook ads, and how quality presentations and consistent marketing drive higher conversions.

Resources

1. You may Connect Casey Zeman on Youtube | Facebook
2. You may Connect Casey Zeman on  Instagram | LinkedIn
3. You may Visit Casey Zeman Website
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Interview Highlights

Video marketing expert's journey from acting to entrepreneurship

• Daryl Urbanski interviews Casey Zeman on video marketing strategies.
• Casey Zeman shares insights on building an engaged audience through webinars.
• Casey shares their journey from actor to entrepreneur, revealing their struggles with taking orders and finding purpose in their work.
• Casey reflects on how their childhood experiences shaped their personality and influenced their career choices, including their passion for acting and desire for creative freedom.

Video marketing, webinars, and live video experiences

• Casey describes their journey from acting to real estate and back to acting, citing financial instability and a desire for control.
• Casey found success in building leads online for their acting business, despite initial reservations about MLM companies.
• Casey met Chris Farrell, an online guru, who taught him that choosing one thing to centralize a business can lead to success.
• Casey chose video as the one thing to centralize his business, which he expanded from there.
• Casey started as video marketer, then created online course and sold $245k worth of it.
• Casey evolved to live webinars, created easy webinar platform with 6,000 customers, now focused on live video experience.

Leveraging live video platforms (Periscope, webinars) for list building and connecting with audience

• Daryl Urbanski and Casey discuss the benefits of using live video platforms like Periscope to build an audience and drive them into sales funnels.
• Casey shares their personal experience with using Periscope to generate $300-$500 per day and 30 leads per day, and how they leveraged that traction to explore other live video platforms.

Using video to build community and connect with audience

• Daryl Urbanski highlights the importance of centralizing a business around one thing and building from there.
• New ventures are not transferable, and it's important to focus on building a community and becoming a thought leader.
• Daryl Urbanski emphasizes the importance of connecting with people on a personal level through video, using facial expressions and body language to build trust and rapport.
• Casey suggests incorporating vulnerability and transparency into video content to create a sense of structure and drive clear calls to action.
• Casey emphasizes importance of showing personality in videos to connect with audience.
• Consistency in video creation schedule and messaging is also important for audience engagement.

Authenticity and transparency in business, with tips for entrepreneurs

• Daryl Urbanski and Casey agree that being transparent and human can help build connections with audiences.
• Casey shares personal struggle with pleasing everyone and staying true to self.
• Daryl Urbanski agrees and emphasizes importance of being yourself, even if it means letting go of clients.

Overcoming obstacles and failures in personal growth and business

• Casey overcame obstacles by listening to intuition and following successful mentors.
• Casey experiences failure regularly but learns from mistakes and grows.
• Casey shares personal struggles with self-doubt and finding confidence in one's abilities.
• Casey agrees and emphasizes the importance of consistency and learning from failures.

Entrepreneurship, success, and mindset

• Daryl Urbanski emphasizes the importance of enjoying the journey and serving others in business.
• He encourages entrepreneurs to find a passion that they love and enjoy the process of mastering it.
• Daryl Urbanski and Casey discuss the importance of meaningful work and mindset in making money online.

Using automated webinars for successful sales and marketing

• Casey  discusses procrastination as a major obstacle and how automated webinars help with accountability and goal achievement.
• Casey webinars are top converters, outperforming mini courses and other marketing efforts, thanks to automation.
• Daryl Urbanski explains the evolution of sales letters and advertising.
• He emphasizes the importance of recording and replaying one's best sales pitches.

Creating effective webinars and follow-up sequences to convert leads into customers

• Daryl Urbanski highlights the importance of quality content and follow-up sequences in webinars.
• He uses automation tools like Infusionsoft and Ontraport to personalize and track engagement with his audience.
• Drayton Bird: Consistency in content consumption leads to customer loyalty.

Webinar best practices, engagement strategies, and providing value to audience

• Daryl Urbanski emphasizes the importance of delivering value and engaging with attendees during webinars.
• Casey uses Q&A sessions and team response to address attendee questions during automated webinars.
• Casey provides valuable insights and answers questions in a 4-hour livestream, generating a good six-figure day.
• Commitment to the community is key to building trust and loyalty, leading to successful sales.

Webinar success, tech challenges, and perseverance

• Daryl Urbanski shares his struggles with giving away best content, and the importance of familiarity and hand-holding for follow-up questions.
• Casey highlights the biggest mistakes people make when starting webinars, including tech issues and fear of doing them.
• Casey emphasizes the importance of consistency and perseverance in achieving success.
• Casey credits short-term memory and risk-taking as factors in their ability to bounce back from mistakes.

Influencer marketing, content consumption, and future trends

• Casey Zeman shares advice on building relationships with influencers by providing value without expecting anything in return.
• Casey predicts that the next generation will have no name yet, as they are still unknown.
• Casey Zeman predicts individual influencers will rise, replacing traditional TV personalities.
• Video consumption will shift to shorter, soundless formats like Periscope, with new ways to grab attention.

Building a successful business using webinars and advertising with Casey Zeman

• Casey Zeman shares valuable tips on building an audience and creating an automated income through webinars.
• Casey Zeman encourages listeners to connect with him through http://webinarMiniCourse.com for more information.
• Casey Zeman shares valuable insights on how to grow a business through social media and analytics.
• Daryl Urbanski interviews Casey Zeman and encourages listeners to take action and implement new strategies.

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