How Profitable Paid Ads Campaign is Changing The Marketing Game – with Justin Brooke

Paid ads are often seen as confusing, expensive, and risky — a world where only big advertisers with huge budgets can succeed. For many business owners, questions pile up: Which ad formats actually work? How do you reach the right audience without wasting money? What if your campaign performance falls flat despite high ad spend? These doubts can keep marketers stuck, holding back their business goals and the chance to increase sales. But what if running a profitable paid ads campaign wasn’t just for big brands? What if you could use proven strategies and clear objectives to engage potential customers and deliver measurable results?

In this episode of The Best Business Podcast, Daryl Urbanski sits down with Justin Brooke. He is a digital marketer known for transforming ad campaigns into powerful tools for growth. Justin has years of experience creating compelling ad copy and optimizing landing pages. He has guided companies on how to stand out in crowded platforms like Facebook, Instagram, and LinkedIn. Justin has built a reputation for helping businesses determine their unique selling points and connect with their target audience. His journey is packed with research, real-world examples, and strategies that help advertisers create ads. He mastered not only how to capture attention but also drive desired action.

This episode shows you how to run a profitable paid ads campaign with clear objectives and smarter ad spend. Learn strategies for using story ads, static images, and video to engage social media users. You’ll hear why refining your buyer persona and creating compelling ad copy are essential to campaign performance. From high quality images to unique selling points, the right mix can deliver measurable results. Whether you’re a marketer or business owner, you’ll learn how to optimize campaigns and achieve your goals.

Here are three reasons why you should listen to the full episode:

1. Learn how to design marketing campaigns by building a customer persona, empathy map, and marketing plan before you spend money.
2. Discover how to create ads using story ads, static images, and video so machine learning can optimize campaign performance and boost conversion rates.
3. Gain proven strategies for crafting ad copy and aligning ad campaigns with clear business goals to deliver measurable results.

Resources

• Justin Brooke: Website| Instagram | Facebook | X  | LinkedIn
• AdSkills: Website | LinkedIn | X | YouTube
• Try Justin Brooke's Market Disrupter Prompt
• Best Business Podcast with Daryl Urbanski - Where you can find more insightful interviews like this one.

Episode Highlights

How Machine Learning Transforms Paid Ads

• Machine learning now tests ad formats at scale, helping advertisers find the right audience with less wasted ad spend.
  
• Success requires modular creative assets like static images, story ads, and video that the algorithms can mix and match.
• Campaign performance improves when advertisers supply diverse copy and high quality images for platforms to optimize.
• “If you’re stuck in the old way of marketing, you’re the one who’s going to get hurt,” warns Justin Brooke.

The Power of Buyer Personas and Empathy Maps

• A buyer persona defines user demographics and behaviors so campaigns engage the right customers.
• Empathy maps help marketers capture customer emotions and language, leading to more compelling ad copy.
• These tools ensure your brand’s message matches the needs of potential customers across different types of platforms.
• Starting with research gives clear objectives for ad campaigns and aligns marketing efforts with business goals.

Mapping the Market Before You Spend

• A market map reveals where demand is strongest, showing marketers where to create ads that increase sales.
• Competitor analysis uncovers unique selling points, keywords, and strategies that already deliver measurable results.
• Understanding other forms of marketing campaigns helps advertisers avoid costly mistakes and wasted money.
• This research phase ensures your company stands out online while connecting with social media users effectively.

Building a Creative Library for Marketing Campaign Success

• A creative library collects headlines, posts, images, video, and landing pages that can be reused across ad formats.
• Modular content lets platforms test different combinations with audiences and deliver better results.
• High quality images and clear goals drive conversion rates, while diverse copy keeps ads fresh.
• This system helps marketers optimize campaigns continuously and engage users with consistent brand messaging.

Why Google and YouTube Come First

• Google provides intent-driven traffic, making PPC campaigns a powerful tool for reaching customers ready to buy.
• YouTube ads allow advertisers to reach users who have previously interacted with similar products or services.
• Higher ad spend on these platforms is balanced by measurable results and stronger conversion rates.
• Google’s vast network supports retargeting across the internet, keeping your brand in front of interested users.

Leveraging Facebook, Instagram, and LinkedIn

• Facebook remains a cost-effective platform when advertisers focus on clear objectives and compelling creative.
• Instagram ads use high quality visuals, story ads, and static images to capture attention and build trust.
• LinkedIn campaigns connect companies with professionals, making it ideal for B2B marketing strategies.
• Each platform requires marketers to determine the right audience and optimize content for better results.

Using AI to Create Compelling Ad Copy and Optimize Ads

• AI tools help digital marketers create ad copy, design images, and brainstorm video ideas in less time.
• Machine learning can optimize campaign performance by testing copy variations and identifying strong keywords.
• Marketers still need to set clear goals and ensure campaigns align with business values and customer needs.
• “You’re going to wake up and say, ‘Hey Google, start a campaign,’ and it will build it for you,” says Justin.

Measuring Campaign Performance and Results

• Campaign success depends on tracking key metrics like conversion rates, engagement, and cost per click.
• Clear objectives ensure every ad spend supports business goals and delivers measurable results.
• Marketers should optimize landing pages, ad formats, and posts to achieve better results over time.
• Success requires effort, constant research, and strategies that help ads stand out in a crowded digital world.